This past week – I have been working a lot with an account team to provide an RFP for a potential customer, and it is quite clear that sometimes the sales teams do not understand what an As-A-Service solution means, and even more so – from the potential customers list of requirements that was part of the RFP – they have absolutely no idea either.
A colleague of mine came up a great way of explaining what aaS is and how to explain to your potential customers.
You buy a car – for arguments sake…
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