Generative AI (GenAI) is no longer a concept of the future—it’s here, and it’s transforming enterprise capabilities in revolutionary ways. However, this rapid advancement comes with its own set of challenges. Concerns around model safety, data privacy, regulatory compliance, and model and app operations have become central topics of discussion.
To ensure the success of GenAI apps (aka intelligent applications) in enterprise environments, organizations need more than just powerful AI models. They need AI app platforms designed specifically to support safe, scalable, and efficient GenAI app delivery. Enter app platforms for GenAI—your missing piece to harness AI’s full potential while navigating its unique complexities.
7 Reasons Why GenAI App Platforms are a Must-Have
Delivering and managing GenAI applications isn’t like operating other applications. Intelligent apps are dynamic and non-deterministic, meaning they can produce varying results based on context and input. As a result, developers, data scientists, and platform engineers face unique challenges that traditional methods and tools cannot effectively address.
Here’s why an app platform that supports GenAI app delivery is essential:
1. Iteration speed is faster for GenAI apps
For GenAI applications, speed is everything. These apps evolve in real-time based on dynamic user needs and rapidly shifting models. If your team is slow to iterate on app functionality, you risk falling behind competitors.
A robust application platform – like VMware Tanzu Platform – allows organizations to iterate faster and to accommodate intelligent app delivery trends. Through tools designed for rapid experimentation, testing, and deployment, app platforms remove bottlenecks from the development lifecycle. With preconfigured environments and coding accelerators baked in, an app platform can help you align product delivery with user demands at the pace required by today’s GenAI-driven world.
2. GenAI developer skills gap
Developing GenAI applications demands a unique skill set, often requiring developers to integrate AI into existing models or data pipelines. Unfortunately, many organizations face a skills gap, making it difficult to scale GenAI app delivery.
With tools like Spring AI, you can enhance your team’s existing skill set without needing to start from scratch. AI-ready dev frameworks such as Spring AI maximize developer productivity, simplifying the workflows required to integrate GenAI capabilities into existing applications. This doesn’t just reduce the learning curve; it enables developers to accelerate their path to GenAI expertise.
3. Focus developers on apps rather than models
Developers shouldn’t be overloaded with selecting, understanding or managing models; their priority should remain on building apps and crafting superior user experiences. But in the GenAI landscape, tasks like model curation, ongoing updates, and maintenance often distract developers from this objective.
Tanzu Platform supports a “set-it-and-forget-it” culture where models are continuously curated, upgraded, and optimized behind the scenes. By offloading operational burdens onto the data science and platform engineering teams and then brokering easy access to these models, developers gain the freedom to focus on innovation and functionality, allowing them to deliver high-performing apps faster.
4. Deliver consistent APIs
A consistent, scalable API architecture is critical in enabling consistent development across different applications and models. When developing GenAI applications, enterprises must integrate APIs seamlessly into broader workflows and systems.
Tanzu Platform offers an API abstraction layer, allowing developers to utilize a consistent API interface regardless of the underlying GenAI / foundation model or the model location. Essentially, all underlying services are provided in a format that resembles OpenAI, providing consistency in how developers engage with GenAI applications.This enables consistency, seamless integration and simplifies the development process, enabling organizations to focus on building and deploying applications versus vendor-specific integrations
5. Improve data security and privacy
GenAI applications work with massive amounts of data, and in some cases that could include private, sensitive business information. Without the right governance, this data could be vulnerable to misuse. Regulatory frameworks, such as GDPR and HIPAA, have strict requirements for how data must be collected, processed, and stored so it’s best to be proactive.
With advanced application platforms, such as the Tanzu Platform, organizations can embed best practices for regulatory compliance, data privacy and model governance into their intelligent applications. Tanzu AI Solutions in Tanzu Platform provides features such as data encryption, secure APIs, and access controls to safeguard sensitive information. A reliable app platform ensures that you can meet industry standards while maintaining customer trust.
6. Measure and monitor model ROI
The value of GenAI models isn’t just about their ability to produce original and delightful outputs. It’s about delivering measurable results in performance, engagement, or cost savings. Unfortunately, organizations often make mistakes when calculating the ROI of AI models, such as underestimating operational costs or failing to monitor usage metrics over time.
An app platform helps you avoid these pitfalls with built-in analytics and monitoring tools that track ROI metrics like cost efficiency, user engagement, and time-to-value. By understanding what works and responding effectively, you can ensure that every model deployed contributes meaningfully to your bottom line.
7. Increase model accuracy and content safety
Because GenAI-generated outputs are non-deterministic, careful monitoring is required to ensure accuracy and alignment with brand or regulatory standards. Without tight controls, models can produce biased, incorrect, or even harmful outputs, which could damage user trust and brand reputation.
GenAI app platforms provide advanced tools for monitoring and fine-tuning model output. These technologies continuously evaluate model performance, flagging errors or biases before they escalate. For organizations, this means more confidence in the reliability and safety of your apps.
Address these Challenges with Tanzu Platform
Tanzu Platform helps enterprises manage GenAI apps like any other application—at scale, with safety, and with measurable performance. Whether you’re dealing with the complexities of model monitoring, ensuring compliance with organizational policies, or streamlining the GenAI app development process, Tanzu Platform provides the tools and processes to stay ahead.
With Tanzu Platform, organizations can confidently develop, operate and optimize GenAI applications while maximizing model ROI, accuracy, and user engagement.
Why Choose Tanzu for Your Intelligent Applications?
- Regulatory Confidence: Built-in privacy and security features to meet compliance standards.
- Continuous Model Optimization: Automated curation and updates to keep GenAI models at peak performance.
- Seamless Integration: Easily incorporate GenAI into your existing workflows with consistent APIs.
- Increase Developer Satisfaction: Freedom to focus on building impactful applications, not managing models.
- Deliver GenAI Apps Faster: Tools to iterate quickly and bring ideas to market faster.
If any of this sounds familiar, you’re not wrong. The idea of software acting as a bridge between data sources and applications to improve operations isn’t new—it’s what we’ve traditionally called middleware. With AI middleware, now integrated into the Tanzu Platform, you can seamlessly connect generative AI models to your organization’s data and applications. This approach ensures fast, secure, and consistent scalability for delivering GenAI applications across your organization. Expect to hear much more about AI middleware in 2025—stay tuned!
The Time for GenAI App Platforms is Now
Generative AI will drive the next wave of business innovation, putting those who adopt it on the cutting edge of productivity and competitive advantage. But to fully harness its potential, organizations need the right tools to overcome its unique challenges.
With the rich capabilities offered by Tanzu Platform, organizations can safely and efficiently deliver GenAI-powered, intelligent applications. Whether you’re needing to enhance customer experiences, optimize model usage, or retain developer talent by letting them safely work on cool new workloads, a GenAI platform ensures seamless scalability and sustained success.
Leverage the full power of GenAI in your enterprise—ask your Broadcom rep about Tanzu Platform today!
