Building Great Products Starts with Building a Great Team, Part 2
May24

Building Great Products Starts with Building a Great Team, Part 2

In the first of our two-part interview with Paul Young, VP of Products at Pragmatic Marketing, we discussed the fundamentals of the Pragmatic Marketing Framework™ and some cross-functional challenges that product development and user experience (UX) teams face when it comes to building great products. In this next installment, we ask Paul to expand on the keys to building successful ranking models, problem-solving techniques and...

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Building Great Technology Starts with Building a Great Team, Part 1
May04

Building Great Technology Starts with Building a Great Team, Part 1

Here at VMware AirWatch, we work hard to create a progressive culture that promotes cross-functional collaboration and fosters a strong drive to execute effectively. Last year, Tony Keuh saw an opportunity for our engineering, user experience (UX) and marketing teams to work even more efficiently together—and meet our customers’ highest priority needs—when he joined VMware End-User Computing as head of product management for...

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Inside the Mind of a UX Designer

Quite often, people think of user experience (UX) simply in terms of the end product, (i.e., the page layout, the buttons, the labels, etc.—essentially, the elements you see onscreen). However, as UX designers, we often view our role in the UX process similar to that of a building architect. Much like the way an architect designs a building, UX designers lay out the way a webpage looks and how it all works together. This metaphor can...

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