In April I introduced VMware’s acquisition of SlideRocket with a blog entry entitled, “The New Way to Work – End-User Computing in the Post-PC Era”. Today I am happy to announce the next step in this journey with our acquisition of Socialcast, a powerful “Enterprise Activity Stream Engine” that unites a company’s people, information, and applications in real-time. In this blog, I discuss this social platform and how it helps evolve the way we work.
First, let’s step back and look at today’s approach to enterprise communication. For the last 30 years, personal computing has primarily focused on automating the metaphors of the pre-digitized workplace including the “inbox” and “outbox” tray, manila folders, and printed documents. We’ve largely replaced printed memos, mail carts, and filing cabinets with documents, email, and file shares. These tools have dramatically improved our productivity, but the increasing volume of information can be overwhelming and requires manual prioritization and organizational work to keep up with this data deluge.