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Bill Roth

Director, Product Marketing

Bill Roth is Director of Product Marketing in the VMware Cloud group at VMware. He is a 30 year veteran of the enterprise software industry. He has been a programmer, economist, journalist, a CMO for startups, a tech evangelist, run product management organizations, and is generally intellectually restless. He has worked for such companies as BEA, Sun, Morgan Stanley, and startups like LogLogic, and Nexenta. He lives in his home town of San Jose, CA, and knows where the best tacos are.

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Author's Posts

Cloud Economics

New Content that Proves VMware Cloud Saves Customers Time and Money!

We’re pleased to announce several new pieces of content that definitively demonstrate that that VMware Cloud helps accelerate cloud adoption and saves customers money. And...

Bill Roth
January 6, 2023
VMware Cloud

New Forrester Study: VMware Cloud on AWS saves 53% costs

Bill Roth
December 7, 2022
Servers close up. Modern datacenter. Cloud computing. Blade server and storage. 3d rendering
Cloud Economics

Cloud Economics, Incentives and Eating Bugs

Bill Roth
July 21, 2021
Migrate to the Cloud

Microsoft SPLA Licensing Release Update

Bill Roth
September 29, 2020
Migrate to the Cloud

Part 4: Two More Customers Saving Time and Money with VMware Cloud on AWS

Bill Roth
June 29, 2020
VMware Cloud on AWS

Part 3: How Customers Fast-track Their Journey to Hybrid Cloud with VMware Cloud on AWS

Bill Roth
June 17, 2020
VMware Cloud on AWS

VMware Cloud Total Cost of Ownership: Meet a Cloud Economist

Bill Roth
August 20, 2019
VMware Cloud on AWS

How to get a VMware Cloud On AWS Sizing and TCO Model

Bill Roth
August 2, 2019
Thought Leadership

Behaviors and Biases: Understanding Cloud Economics

Bill Roth
February 6, 2019