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Bill Roth

Director, Product Marketing

Bill Roth is Director of WW Cloud Economics at VMware. He is a 30 year veteran of the enterprise software industry. He has been a CMO for startups, an evangelist, run product management organizations, an operating executive, and a journalist. He has worked for such companies as BEA, Sun, Morgan Stanley, and startups like LogLogic, and Nexenta. He lives in San Jose, CA.

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Author's Posts

Servers close up. Modern datacenter. Cloud computing. Blade server and storage. 3d rendering
Cloud Economics

Cloud Economics, Incentives and Eating Bugs

As a cloud economist at VMware, I think a lot about the process of how humans make decisions. In previous articles, I have written about...

Bill Roth
July 21, 2021
Migrate to the Cloud

Microsoft SPLA Licensing Release Update

Bill Roth
September 29, 2020
Migrate to the Cloud

Part 4: Two More Customers Saving Time and Money with VMware Cloud on AWS

Bill Roth
June 29, 2020
VMware Cloud on AWS

Part 3: How Customers Fast-track Their Journey to Hybrid Cloud with VMware Cloud on AWS

Bill Roth
June 17, 2020
VMware Cloud on AWS

VMware Cloud Total Cost of Ownership: Meet a Cloud Economist

Bill Roth
August 20, 2019
VMware Cloud on AWS

How to get a VMware Cloud On AWS Sizing and TCO Model

Bill Roth
August 2, 2019
Thought Leadership

Behaviors and Biases: Understanding Cloud Economics

Bill Roth
February 6, 2019