As a marketing leader, one of the most exhilarating and rewarding undertakings is to define and activate a new brand. And it’s a rare opportunity to define a brand for an established business with industry-leading solutions. I’m privileged to have the opportunity to do both as the End-User Computing Division (EUC) prepares to be divested from Broadcom and become a standalone business under KKR ownership.
I’m thrilled to introduce you to Omnissa — the future name of EUC. While we remain part of Broadcom until the KKR acquisition closes later this year, we are previewing our new brand at www.omnissa.com from May 6, and I want to share the story of what it stands for.
The name Omnissa originated from a rigorous process that included our employees, customers, and partners. We asked these stakeholders to describe EUC and built our brand on this foundation.
Omnissa speaks to the central role our platform plays in making digital work better for everyone. We sought a name that aligned to our company purpose, was memorable, and could be easily pronounced. Omnissa (pronounced ahm-NISS-uh) is inspired by a vision of empowerment. It draws from a blend of ideas that suggest the comprehensive nature of our platform’s capabilities and usefulness. It conveys a sense of working calmly, with all the knowledge and insight you need, no matter what you’re doing or where you are.
The name is new, but our purpose remains unchanged — to empower employees to do their best work from anywhere through smart, seamless, and secure experiences.
We Are Omnissa
We are Omnissa.
We make digital work work, for businesses and their people.
No painful IT processes or productivity trade-offs. Instead, a seamlessly delivered digital employee experience that simplifies work.
Our comprehensive digital work platform enables IT teams to provide secure, personalized experiences for every employee, on any device. Omnissa unifies, automates, and efficiently scales the digital workspace.
By empowering employees to do their best work anywhere, we help workforces everywhere unlock exponential business value.
We plan to launch the Omnissa brand more broadly once the acquisition of our business by KKR has closed. In the meantime, we continue to prepare for the transition with a strong focus on our go-to-market relationships with customers and partners.
We remain committed to our comprehensive digital workspace platform that includes Workspace ONE and Horizon, and the autonomous workspace vision powered by data and intelligence.
We are investing in our global partner ecosystem.
We are bolstering our dedicated sales, services, and support functions in preparation for becoming a standalone business.
As our SVP and GM Shankar Iyer shared in his recent blog, we are entering an exciting new chapter for the EUC business and for our customers and partners. I look forward to sharing more about our new brand, Omnissa, when we take the next step in our acquisition journey.
