VMworld 2018

VMworld 2018 Europe Day 1 Recap: Technology as a Force for Good

After attendees conquered Day 0 like the VMware champions they are and survived a cold and rainy Barcelona evening, the skies cleared this morning for Day 1 of VMworld 2018 Europe and the conference truly kicked into high gear. It was an incredibly exciting and celebratory day at VMworld 2018 Europe—not only was VMware taking a 20-year trip down memory lane (and commemorating its first two decades with a delicious donut wall), but VMworld Europe itself was celebrating 10 fantastic years, having started in Cannes and then moving to Copenhagen before settling down in Barcelona for the past seven years.

Day 1 of VMworld 2018 Europe marked the arrival of two VMworld staples: the General Session and the Solutions Exchange. Today’s general session, entitled “Technology Superpowers,” played out in front of a packed room inside the Fira Gran Via—so much so that some attendees had to lounge on beanbag chairs in an overflow room and watch a live stream of it. VMware CEO Pat Gelsinger took center stage and was nothing short of energized as he discussed VMware’s vision for the future. The running theme for the entire session was how VMware is taking on the responsibility of shaping technology to act as a force for good.

VMworld 2018 Europe

A huge area of focus for this particular session was highlighting the four current technology superpowers: cloud, mobile, AI/machine learning and edge/IoT. Together, these superpowers are changing history like never before, helping VMware “build the best darn technologies and innovation we possibly can,” in Pat’s words. Only then can VMware achieve its vision of creating the essential, ubiquitous digital foundation for any device, any application and any cloud. Pat was then joined by IBM Cloud’s Arvind Krishna to discuss their new partnership with VMware and lay down the rule of the cloud: ruthlessly automate everything. This was followed up by news of several exciting acquisitions, including Heptio and CloudHealth.

Of course, the spotlight wasn’t just solely on Pat. VMware CTO Ray O’Farrell took the stage to give updates on several exciting projects announced at VMworld 2018 US, including Project Dimension and VMware Blockchain. Ray also received some great assistance from his VMware colleagues throughout the session. Vijay Ganti joined Pat to deliver a rousing demo of VMware vSphere Platinum, Wendy Cartee helped explain to the audience why VMware Pivotal Container Service (PKS) rocks and Renu Upadhyay silenced the chaos by highlighting the capabilities of Workspace ONE.

VMworld 2018 Europe

The other notable draw of VMworld 2018 Europe Day 1 was the grand opening of the Solutions Exchange. Attendees flocked into Hall 7.0 as soon as doors opened to explore the latest products and solutions from over 100 sponsors and exhibitors. But the Solutions Exchange became even more of a draw later in the evening with the Welcome Reception, which offered all the perks of the Solution Exchange plus tapas and refreshments.

The VMware stand, in particular, received a cozy, European makeover from the VMworld 2018 US edition, which suited it quite nicely. In fact, the spirit of Barcelona was very much in the air throughout Day 1 of VMworld 2018 Europe. Whether it was the sound of Spanish bagpipes ringing in your ears or the incredible graffiti rendering of Spain’s renowned artist Salvador Dali, VMworld 2018 Europe made virtualization feel like a local and culturally enriching experience—an important feat considering VMware’s status as a global company whose impact continues to spread.

VMworld 2018 Europe

With that said, we say adiós to another riveting day at VMworld 2018 Europe. Be sure to check back into the VMworld Blog tomorrow as we dive into another general session featuring this year’s special guest speaker Martha Lane Fox, as well as both the Hall Crawl and VMworld Fest. Follow all the action live as it’s happening on our Twitter handle (@vmworld) as well! Hasta mañana!


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