5G and 6G

Shabodi and VMware Collaborate to Bring New Monetization Opportunities to Mobile Network Operators

Shabodi is a TECHCOnnect Innovation Showcase nominee. Learn more here.


For months, Shabodi and VMware innovation teams have collaborated intensively, integrating our technologies to deliver substantial value to Mobile Network Operators (MNOs) and their enterprise clientele. Our collective objective is to establish a dynamic ecosystem of network-aware applications, unlocking novel avenues for monetization within the 5G landscape. 

Globally, MNOs are projected to invest over $600 billion in 5G wireless spectrum and infrastructure by 2025 (source: McKinsey). Despite this substantial investment, realizing satisfactory Returns on Investment (ROI) remains a challenge. MNOs recognize the imperative to transcend traditional revenue streams linked to end-user devices, subscriptions, and connectivity. To achieve this, they must pivot towards capturing a more extensive share of the enterprise wallet, necessitating the provision of value-added, differentiated services.

Our combined solution directly addresses the challenges MNOs encounter in deploying new 5G service environments, presenting innovative monetization opportunities. The emphasis is on offering services that resonate across diverse industries, appealing to application developers in manufacturing, energy distribution, ports, transportation, logistics, military, and government sectors. This collaborative effort aims to redefine the monetization landscape, ensuring MNOs can extract maximum value from their 5G investments.

Platform Synergy Pioneers an Innovative Approach to Monetization

The synergy between Shabodi’s Application Enablement Platform (AEP) and VMware’s intelligent 5G platforms along with the OpenVINO distribution from Intel pioneers an innovative approach to introduce highly monetizable offerings for Mobile Network Operators (MNOs). This transformative solution operates on a multi-layered, intelligent AI-driven strategy for value creation and realization.

First, Shabodi’s AEP propels applications into network awareness by exposing previously inaccessible network functions through monetizable and application-friendly API packages. This empowers application developers in network-intensive environments, enabling rapid development and deployment in a write-once-deploy-many approach. This flexibility fosters the creation of high-quality applications, delivering richer user experiences and enhanced business outcomes.

Next, the near-real-time RAN Intelligent Controller (RIC) from VMware, called VMware Distributed RIC, and the VMware Service Management and Orchestration framework coupled with the non-real-time RIC, called VMware Centralized RIC, provides a rich service delivery environment supporting applications delivered across 5G O-RAN infrastructure. Working with Shabodi’s AEP, applications gain access to critical radio resources, allowing adjustments to deliver superior network-adaptive user experiences. This proves vital in large enterprise settings where numerous sensors, cameras, vehicles, and integrated smart devices contribute to digital transformation programs. The AEP opens the network world to applications, enhancing application logic to control the user experiences with fine granularity, while also providing cross-platform and open network API adaptation and translation for VMware’s system.

Finally, OpenVINO supports advanced video services in the MNO arena, such as enhanced safety and responsiveness (e.g., fire detection, remote medical situations and facial recognition), perimeter surveillance (e.g., drone monitoring), quality improvements (e.g., manufacturing inspection). Video application developers access tools for easy and rapid creation of new video-based services deployable in private and public cloud environments. Integrating with Shabodi’s AEP enriches OpenVINO supported applications with network knowledge, enabling control not only over attached video devices but also over network resources – flexing up or down bandwidth, jitter and latency to meet situational needs. 

Differentiated Services Drive Enterprise Digital Transformation and MNO Monetization

The solution heralds a new era of technological innovation driving improvements in operational efficiency, safety, responsiveness and quality. Its scalability, low-latency performance, and adaptability contribute to operational excellence, reshaping MNO business models and creating new revenue streams. The impact extends across sectors, offering a versatile solution for organizations seeking innovative ways to monetize 5G investments.

Acting as a vital bridge between the application and the network through its real-time transaction engine, Shabodi’s AEP unites the power of the programmable network with application logic to deliver unparalleled user experiences. Our technology enables operators to abstract network APIs across multiple network equipment vendors.

Our 5G network-aware application solution stands out in facilitating diverse real-world use cases across various industries. Some prominent scenarios include:

  • Mining: Enhance safety and security by utilizing drone applications for continuous surveillance. Optimize energy consumption and video performance through dynamic control of the networking interface. During critical events, request premium resources, such as dedicated high QoS network slices, enabling quick responses in emergencies with AI-enabled high-resolution video feeds, location reporting, and sensor alignment. 
  • Factory: Boost the throughput of high-quality finished goods with enhanced video monitoring and inspection throughout the manufacturing process. Augment Just-In-Time (JIT) process flows with dynamic network adjustments, allowing high-resolution video feeds when necessary without overburdening the radio network, increasing costs, or compromising worker safety.
  • Public Sector and Government: Enable rural network-aware consumption of Fixed Wireless Access (FWA) infrastructures. Open communities to new economic potential and public safety services through continuous monitoring and dynamic optimization of network resources.

The integration of Shabodi’s and VMware’s intelligent, 5G-ready platforms results in new monetization avenues. This integration increases reach and attractiveness to enterprises through differentiated service offerings. MNOs can deliver services on optimized infrastructures, driving increased ROI through reduced radio power consumption and hardware footprint. Rapid development and deployment of new network-aware applications within the MNO environment, easily extended to support various industries, are made possible using Shabodi’s monetizable API packages. 

By metering API and network service usage, the AEP provides an additional means for MNOs to generate meaningful revenue, not only covering the cost of application infrastructure but also increasing 5G ROI. This holistic approach propels MNOs beyond mere connectivity, providing enhanced revenue-generating services and premium experiences for users.

Unlimited Tools for Developers of New Applications

Together, we offer simplified network and service monetizable APIs and platforms that enable industry vertical solutions by simplifying the process of applications interacting with the network in real-time to meet the most complex needs and empower developers to build network-aware applications. Our team will be attending Mobile World Congress 2024. Schedule a demo or a meeting to discuss the path to monetization for your investment. You can also visit VMware at Hall 3, Stand 3M11, or Shabodi in the Canadian Pavilion, Stand #7G51.