“There is a divergence that’s happening in the consumer and enterprise use cases, where AR (augmented reality) is supposed to be content overlaid on the real world. In the enterprise use cases, you’re actually seeing more and more AR applications that deliver contextually relevant data but not an overlay on top of the real world.” —Jay Kim, APX Labs
One of the biggest 2017 tech trends is predicted to be augmented reality (AR). We saw this burgeoning trend in 2016 on a global scale with the release of Pokémon Go, a smartphone gaming app that shows animated characters overlaid within the player’s real-world surroundings. For businesses, AR is much more than gaming; AR has the potential to completely transform processes, such as manufacturing, supply chain, medical services, retail and so much more.
In the video below, watch experts Jay Kim of APX Labs and Bhavesh Kumar of VMware explore the powerful 2017 tech trend of AR at work.
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