In today’s competitive cloud landscape, connecting effectively with customers and showcasing capabilities is essential for growth. Broadcom’s Partner Insights page is a powerful tool that allows partners to manage their profiles, demonstrate expertise, and establish credibility. This guide will explore the capabilities of the Partner Insights page and provide a step-by-step approach for VMware Cloud Service Providers being approved for Broadcom’s Sovereign Cloud solution
1. Enhancing Customer Connections with Partner Insights
The Partner Insights page bridges the gap between VMware partners and their customers, offering a central platform to showcase services and expertise. By optimizing this page, partners can:
- Highlight services and customer success stories: Include case studies, testimonials, and other success narratives that attract potential customers and establish credibility.
- Gain visibility in customer searches: Regularly updating your page with new offerings and certifications helps maintain relevance and boosts visibility in searches, making it easier for customers to find the solutions they need.
2. Tools and Features for Partners
The Partner Insights Page includes a suite of tools designed to empower VMware partners. Key features include:
- Analytics for customer engagement: Partners can view data insights to understand customer interaction, preferences, and trends, helping refine offerings to better meet market needs.
- Certification tracking: Partners can easily update certifications and track managed services, ensuring customers have access to top-tier expertise aligned with industry standards.
- Marketing resources: Leverage various marketing materials to promote services and stay competitive in the marketplace.
3. Customizing Your Partner Insights page
Keeping the Partner Insights page engaging and up-to-date is crucial. With the customization options available, partners can easily:
- Update service offerings and add new certifications.
- Showcase areas of expertise for specific verticals or market niches.
- Access and edit content within the dashboard to keep the page relevant.
Regular updates keep your page optimized for search and make it easier for customers to find your latest capabilities. For more details and a step-by-step walk-through for accessing and editing your Partner Insights page, click here.
4. Steps to Become a Broadcom Sovereign Cloud Partner
As customer demand for secure, compliant, and locally governed data storage grows, becoming a Broadcom Sovereign Cloud provider offers a valuable opportunity to differentiate your services. This designation shows a commitment to data sovereignty and compliance with regional regulations, catering to customers who prioritize data security and privacy. Broadcom has kept an industry-leading criteria in sovereignty, previously with a 20pt criteria, now simplified down to a 10pt criteria. Applying to become a Sovereign Cloud Partner is simple and here’s how to apply for the Sovereign Cloud designation:
- Log in to the Partner Insights dashboard at expert.broadcom.com.
- Select the “Cloud Service Provider” tab and choose the “Edit” option.
- Either…a) Choose the Data Center tab where you want to self-attest for sovereign cloud status -or- b) Create a new Data Center by selecting the location and clicking save.
- Open the data center and add a new Sovereign Cloud entry.
- Complete the required fields and follow the prompts.
- Use the toggle to indicate whether the criteria are met. If selecting “No,” provide a justification.
- Submit the application: Once all information is complete, click “Apply” to submit for admin review.
After submission, your application will be reviewed by an administrator. Upon approval, the Sovereign Cloud logo will be displayed on your Partner Insights page, allowing you to promote this designation as a trusted service for protected and compliant data. For more details and a step-by-step walkthrough in becoming a Sovereign Cloud partner, click here
Conclusion
The Partner Insights Page is a crucial resource for Broadcom partners, offering tools and features that enhance visibility and foster connections with customers. By actively engaging with the platform, partners can optimize their offerings and stay ahead in a rapidly changing market. We encourage all partners to explore the Partner Insights Page, become Sovereign Cloud approved, and make the most of its capabilities to drive business success.
Additional Resources
Blog | Broadcom’s Approach to Sovereign Cloud: Enabling Innovation and Control for Customers | Hock Tan, President and CEO Broadcom
Blog | Why Sovereign Cloud is Essential for Today’s Businesses | Stan Kwong, Sr Product Line Marketing Manager – Sovereign Cloud
Web | VMware’s Sovereign Cloud and 10-pt criteria on the Sovereign Cloud web page
