Learn More About your TAP Go-to-Market Benefits

Get Started Today

We have recently created updated videos for partners to learn more about, and get started with, their program benefits. These informative videos were previously presented during one of our earlier quarterly webinars, but have been broken up into shorter videos for your convenience. Click on the benefit name to view the video.

TAP Press Releases

TAP Partners have access to three different press release templates that have been pre-approved by our legal department. The press release templates available are for:

• Joining the TAP program (at the Access or Elite level)
• Upgrading TAP partnership(to the Elite level)
• Announcing VMware Ready Certification status (requires all VMware Ready requirements have been met)

This video will also explore how TAP partners can now obtain supporting quotes for custom press releases in addition to the pre-approved templates.

VMware TAP Solution Briefs

TAP partners who have certified a product, or done extensive testing with VMware, can apply to complete a solution brief. The solution brief benefit is a two-page document that describes how a partner’s VMware ready product or solution works with a VMware product.

This short video presentation provides an overview of the solution brief application and review process.

TAP Joint Webinars

Once TAP Elite and Global partners have completed the Solution Brief benefit, they are eligible to apply to conduct a joint webinar with VMware. During this partner hosted webinar, the partner, along with a designated VMware speaker, will discuss the partner-VMware integrated solution, and target either a technical or sales audience.

Learn more about TAP Joint Webinars during this brief video.

TAP Joint Whitepapers

Once TAP Elite and Global partners have completed the Joint Webinar benefit, they are eligible to apply for a Joint Whitepaper with VMware. The joint whitepaper is a technical document that is no longer than 20 pages, that assists customers with installing or configuring the partner’s VMware Ready product or solution with a VMware product. In addition to the approved business case, partners must also have completed a joint webinar and a solution brief on a VMware Ready certified and approved product.

This video is intended for Elite and Global level partners interested in leveraging this benefit.

VMware Solution Exchange (VSX)

Take advantage of your partnership with VMware to create market awareness and demand for our innovative, joint solutions. As a valued member of the TAP program you can promote your relationship with VMware, and showcase your unique solutions to VMware’s customers, prospects, and channel through the high-traffic VMware Solution Exchange (VSX).

Learn more about how you can promote your product or solution in the VSX.

Still Have Questions?

Further details about TAP benefits can be found in the TAP Program Guide.  You can also reach out to the TAP team with any benefit or program questions you may have by email at [email protected] or by phone at 866-524-4966.