Thank you for your valued membership in the VMware Technology Alliance Partner (TAP) Program. It has been an exciting year at VMware, and we hope that our program has met and will continue to meet your needs. As a result of the TAP Program survey we conducted last year, we are implementing some exciting new changes.
The new TAP program will deliver benefits that enable you to develop, integrate and market innovative solutions by providing better access to software, engineering programs and joint marketing solutions.
Updated benefits of TAP Elite membership include:
- More licenses to satisfy the needs of multiple development teams. We are tripling the number of licenses (with support) that we grant to each Elite member to enable development, integration and testing. For example, instead of twenty licenses of VMware vSphere 5 Enterprise Plus, members will receive sixty licenses in the new bundle.
- New VMware product NDA roadmap sessions. Every month we will host TAP members in Palo Alto, where VMware Alliances and Product Management will showcase new products, features and integration opportunities. Sessions will be made available for remote and offline viewing.
- Membership in the VMware Solution Exchange (VSX), VMware’s new online cloud infrastructure and virtualization marketplace. The VSX enables customers to engage with VMware partners and discover, evaluate, and rate joint solutions including virtual appliances, vApps, and partner-contributed plug-ins for VMware products. The VSX will provide partners with a self-service portal for publishing rich content around their VMware solutions, along with a pipeline of leads from interested customers.
- VMware Social Media Support to amplify customer awareness of our partners’ solutions on the VMware Solution Exchange. VMware will rebroadcast the social media marketing efforts of our partners by highlighting select VSX solutions regularly on the VMware Global Alliances blog. Partners must first blog about their own solutions on the VSX to become eligible. VMware’s blogs, tweets and Facebook pages have an established following of customers who benefit from knowing about our partners’ solutions.
- Expanded VMware Ready program categories. The latest addition is the VMware Ready Desktop Solutionsprogram. Upcoming categories include Horizon Mobile and vCenter Orchestrator.
- New VMware Services Software Solutions bundle. This bundle provides unlimited access to VMware Health Analyzer, VMware Migration Manager, VMware View Planner, and VMware Capacity Planner.
Visit Partner Central to understand the details and the impact.
Sheela Toor
Marketing Communications Manager, VMware
