By: Sanjay Uppal, SVP and GM of the VMware SD-WAN BU, VMware
For the last three years, VMware SD-WAN™ by VeloCloud® (and three years before that, pre-acquisition, VeloCloud) has been embraced not only by the greater VMware family but by thousands of customers and hundreds of partners worldwide. For each of these three years, the team has been rewarded for its hard work and technological mastery by being named a Leader in the Gartner Magic Quadrant for WAN Edge Infrastructure, an illustrious and sought-after market recognition. With VMware SD-WAN, we have built and continue to evolve the solution to become what our customers need—a platform to build their future on, to deliver the apps that run their businesses, and to support their evolution and expansion.
So why the preamble? After six years of knocking your socks off, we’ve decided to rebrand and knock off a well-known and well-loved component of our solution name. The time has come.
Today we are saying goodbye to the VeloCloud piece of our brand. While it is being retired, what it has meant and symbolized over the years will never be forgotten. It was the name of the stake we put in the ground. It is what became synonymous with SD-WAN. It is the essence of what our team (present, past, and future) has embodied: a close-knit crew, scrappy individuals rolling up their sleeves and doing the dirty work, going from zero to hero, and turning a nugget of an idea into a full-blown industry-leading solution.
Looking to the Future
We understand better than anyone the power of brand. The equity inherent in this solution has enabled our growth at a breathtaking speed. As we continue to gain momentum, integrating with industry-leading solutions from other parts of VMware as well as those of our partner community, and expanding our footprint into the area of SASE, we will do so under the brand name of VMware SD-WAN™.
VMware SD-WAN has become an essential pillar of our Virtual Cloud Network offering, a key strategic priority that includes other networking solutions such as load balancing, data center, edge intelligence, and security. While the VeloCloud brand has long stood for innovation and quality, the change conveys VMware’s full embrace of SD-WAN technology, its central importance to our networking strategy, and long-term commitment to our networking customers.
It will take a bit of time to allow the brand change to percolate throughout the industry, but you will see it reflected on our websites, social media presence, content, and documentation. The www.velocloud.com website you’ve become accustomed to visiting just received a domain facelift to sdwan.vmware.com.
Our partners and existing customers will continue to see the VeloCloud name in purchase agreements and contracts as VMware continues to optimize the buying and support experience for our SD-WAN customers. Branding changes will be made as these assets are updated.
To those who have been longtime followers of our solution and brand, we’re not going anywhere. Only our name is changing. Thank you for sticking with us, for lifting us up, for being believers in our brand. Now we look to the future to see what more we can accomplish and what new heights we can reach.
If you have any questions, please reach out to firstname.lastname@example.org. We look forward to hearing from you.