Most IT departments lack expertise in how to market their capabilities and communicate value. Now, more than ever before, IT organizations have to contend with outside service providers that are typically more experienced in marketing their services and must accept that managing customer perception is essential to staying competitive. Marketing your IT services and capabilities is not just building out your IT implementation campaign; it’s changing the internal culture of your IT organization to think and act like a hungry service provider.
In this short video by Alex Salicrup—“Managing Your Brand: Marketing for Today’s IT”—you will learn about the key areas to consider as you build your marketing and communication strategy.
