The retail industry is a highly competitive space where every retailer is striving to provide the best customer experience. The frontline workers, who are the face of the retail industry, play a vital role in creating a successful customer journey. Retailers that invest in empowering their employees and creating an employee-centric workplace can improve the employee experience, leading to increased productivity, better customer service, and higher revenues. In this blog post, we will discuss how digitally empowering frontline workers can transform the retail industry’s experience and how VMware Workspace ONE can provide a secure digital workspace for the retail workforce.
1. Enhance worker engagement with flexible solutions:
By providing frontline retail workers access to applications, scheduling tools, and mobile devices, retailers can engage their workforce with flexible solutions. Digitally empowering employees means giving them the ability to access relevant information and perform their tasks efficiently. This not only simplifies the daily tasks of workers but also leads to more satisfied and productive employees.
2. Transform employee experience to create a positive customer journey:
Investing in employees by transforming their experience helps create a more positive customer journey. A successful customer journey starts with a motivated and engaged workforce. When frontline retail workers have the resources and support they need, they can provide a better customer service experience. This results in higher revenues and customer retention for retailers.
3. Workspace ONE for the retail industry:
VMware Workspace ONE delivers a secure digital workspace that enables frontline workers to be productive and stay engaged across shared devices. Workspace ONE provides access to essential retail applications, from point-of-sale systems and inventory management to scheduling tools and customer relationship management (CRM) software. By providing a single unified workspace, retailers can simplify device management and ensure a better user experience for their employees.
4. Real-time remote support and scale support for any use case:
IT staff have access to real-time remote support and the ability to scale support for any use case with Workspace ONE. This ensures that any issues can be addressed quickly, allowing employees to focus on their work and provide better customer service. The real-time support of IT staff also leads to a more secure digital workspace, ensuring that essential retail data is protected.
5. Improved employee experience leads to higher revenues and customer retention:
Digitally empowering frontline workers can improve the employee experience, leading to a positive impact on the customer journey. When frontline workers are engaged and motivated, they can provide better customer service, which results in higher revenues for retailers. Satisfied employees usually have a lower turnover rate, and a positive employee experience can lead to improved customer retention for retailers.
Investing in the user experience of employees to transform your retail business
By providing access to applications, scheduling tools, and mobile devices, retailers can engage their workforce with flexible solutions. Investing in employees by transforming their experience helps create a more positive customer journey. VMware Workspace ONE provides a secure digital workspace that enables frontline workers to be productive and stay engaged across shared devices. IT staff have access to real-time remote support and the ability to scale support for any use case. Retailers that prioritise the employee experience will benefit from higher revenues, increased productivity, and customer retention.
Want to find out how this can benefit your organisation? Please contact your local VMware contacts or reach out to the [email protected]
