Petra Heinrich, Vice President, Partner & Commercial Sales, EMEA at VMware
As summer begins to nip at our heels it’s an exciting time, because it brings my favourite event of the year – EMPOWER! If you haven’t heard, EMPOWER is our dedicated partner event, offering unrivalled technical, sales and marketing training and enablement for every corner of the VMware ecosystem.
Every year, EMPOWER guides our partners through every step of their continuing multi-cloud journeys, and explores how VMware continues to evolve all aspects of the partner experience. And this year, we brought together some of the most successful and collaborative partners from across EMEA in a festival of knowledge-sharing; one that was designed to showcase all the incredible work being undertaken across VMware’s ecosystem, and the fantastic innovations we have in store for you in the year ahead.
But if you missed it, then don’t worry: all day 1 sessions are now fully available on-demand. So let me run you through what you should catch up on.
Doubling down on our commitment to you
In this day and age, it’s not simply about choosing the right investments: we want our customers to make the most of their VMware technologies, whether on-prem or in the cloud. And that’s where you, our partners, come in. Success in the ‘cloud-smart’ era requires fresh approaches, tools and frameworks, and we want to provide you with the best foundation to help customers make effective use of the cloud, throughout your engagement with them. That’s why we’ve invested huge effort in teaching you how to showcase that vision to your customers, put it into practice, and continually work with them to make sure that cloud delivers on those objectives.
You can discover our full range of fantastic content via the on-demand catalogue, but first let me share a few themes that you’ll come across, as well as sessions that you can’t afford to miss out on:
Strengthening our collaboration
We’re firmly committed to helping customers solve problems while setting them up for success; ultimately, we want to put them in the best possible position to reap multi-cloud benefits, constantly innovate, and differentiate themselves from the competition. But as the cloud becomes increasingly complex and multi-faceted, collaboration between partners – especially around cloud services – will be key to consistently delivering these positive outcomes for customers. We’re all familiar with cloud complexity, and partnerships between best-in-class service providers are crucial to ensuring customers get the right blend of services that works for them. And the opening remarks at this year’s EMPOWER offered plenty of guidance on how to foster collaborative thinking and produce consistently strong customer outcomes.
Finding a forum for excellence
Put simply, in EMPOWER on-demand you have access to the kind of excellence you won’t find anywhere else. We put on a plethora of pioneering sessions, covering everything from the technical and commercial opportunities presented by vSphere+, to a blow-by-blow breakdown of all aspects of our VMware Go-to-Market Play System (GPS), including how to put our ‘modernize’ play into practice, and uncover commercial opportunities in our product portfolio.
Alternatively if you’re interested in hearing about our product roadmap and how we’re bringing new inventions to market, you might want to check out our ‘Technical Remarks’ session, where we discussed all of the innovations we are pursuing to help accelerate partners’ journey to becoming cloud-smart. We also have dedicated vertical sessions available, including a range of great customer showcases where we showed how to master your market fit for use cases including in retail and financial services, and equip customers across countless sectors with the tools and knowledge they need to manage their multi-cloud environments effectively.
Learning, learning, and more learning!
Whether you’re focused on sales, technical operations or marketing, I can promise that EMPOWER has every possible resource you need to get to grips with and capitalise on our technologies. In this new age of professional service, where businesses are looking for long-term partnerships, not short-term engagements, it’s never been more important for partners to be able to separate themselves from the rest. That’s why our aforementioned sessions covering our Go-to-Market plays are so important for sales teams; they’re a hugely rich resource covering all of the ways in which you can commercialise VMware’s latest and greatest innovations, while also directly addressing customer needs.
Take our more technical sessions, where you can learn how to prevent existential threats and accelerate and simplify recovery through automated recovery operations, for example. Or you might want to check out our more sales-focused showcases, including our ‘Power of the Plays’ session, which unpacked how to build consistent, repeatable go-to-market sales plays by breaking down the support available at every stage of deal cycles.
And don’t forget marketing enablement, either. Without your support and customer relationships, VMware wouldn’t be the organisation it is today, and we’re hugely invested in supporting your go to market. So join our dedicated marketing track to learn how you can showcase the breadth of VMware technologies and convince customers to invest budgets with you more effectively.
The multi-cloud landscape is shifting rapidly and customers are consistently demanding more from their technologies, services and investments. It’s therefore crucial you remain agile, consistently innovate and ultimately go to market more quickly, so you can help them maximise those opportunities for growth, while unlocking significant operational and efficiency gains.
Fortunately, there is still time to take advantage of all our great EMPOWER content, and use it to put your organisation on the path to consistent profitability.
Login or register here to get access to the full library of content today. Thanks for tuning in!
