Petra Heinrich, VP, Partner & Commercial Sales, EMEA, VMware
Blink and you’d have missed it. We’ve just entered the final quarter of 2022! What a year it’s been. The holiday season is quickly looming on the horizon, but before the year is out, there’s only event that’s on my mind. VMware Explore is just weeks away – kicking off in Barcelona on 7th November, to be precise – and I can’t wait.
Our partners sit at the centre of the multi-cloud universe, helping organizations make the most of the latest applications, maximize their use of cloud environments and embed intrinsic security. Particularly as they react to economic instability, more distributed workforces and the growing spectre of cyber threats, all while demand for next-gen applications and digital services to meet changing user expectations and sustainability targets continues to grow.
There is no digital transformation without multi-cloud, and the next decade promises a world of opportunity for those partners that invest heavily in setting foundations for the future of enterprise IT. Which is why we’re inviting you, our partners to join us to VMware Explore and stay ahead of the curve. The name might be slightly different, but our flagship event will still offer the same huge array of fantastic sessions and networking events, so our partners can get access to the latest technical sales and marketing enablement content.
This year’s event is a great way for partners like you to learn more about VMware’s leading role in multi-cloud and apps. Partners like you can discover how to assess your skillsets, ambitions and growth strategy, so we can move towards multi-cloud success together, and explore how our latest product and SaaS offerings can help grow your share of wallet, via an expanded portfolio of multi-cloud managed services.
With over 12 tracks across 5 focus areas, and over 477 sessions, VMware Explore offers something for everyone. To make it easier, I’ve cherry-picked the four ‘must-sees’ for any partners attending…
- It’s an exciting time to be a VMware partner as we evolve our partner program and evaluate the incentives, benefits, and partner experience elements needed to accelerate our mutual success. In the Introducing: VMware’s New Partner Connect Program & Experience session, we’ll give you a holistic overview of everything the program entails, including business model evolution, capability recognition, SaaS prioritization, incentives, benefits, partner experience strategy, and migration pathways. If you want to catch up on everything covered in the session, then you can also drop into the Partner Connect booth in the Partner Lounge and connect with a VMware expert, who can talk through what it all means for your business.
- Interested in learning about the macro trends influencing the applications market, and how VMware Tanzu is driving them? Then join our Capitalizing on the Tanzu opportunity session, where we’ll also highlight the marketing opportunities, incentives, and programmatic investments to help partners differentiate their offerings with Tanzu. We’re excited to take you through the latest best-practice Partner success stories to help being the possibilities of Tanzu to life.
- As our partners, you’ve played a huge role in the drive to the cloud, which is turbo-charging transformation across all industries. But we want your help in bringing the benefits of cloud to all workloads, whether they’re on or off-prem. So make sure to join our Introduction to vSphere+ and vSAN+ session to learn how our latest subscription offer can bring cloud services to all corners of your customers’ infrastructure. You’ll hear how you can capitalize on this significant commercial opportunity as IT consumption models change, and use it to guide your path to profitability.
- Explore is the perfect opportunity to learn from your peers, meet new people, and hear countless examples of best practice and innovation across the industry. So make sure to join us at the Partner Networking Reception which happens on Monday 7th If you register for Explore using your partner company email address then you’ll be able to sign up for the evening and more in the Partner Lounge. It’s always my favourite night, as I get to spend quality time with our amazing array of partners, and learn about all the great work they’re doing.
Don’t miss out, register today
These are just a handful of the many exciting things taking place at VMware Explore 2022 Europe, all of which are designed to highlight, celebrate and further the role our partner ecosystem plays in VMware’s present and future. We want to do everything we can to provide you, our partners, with new technologies, skillsets, ways of thinking and most importantly, opportunities, and VMware Explore gives us the perfect platform to do just that.
If you haven’t already, mark it in your calendar from November 7th-10th in Barcelona, register here, and sign up to the sessions that inspire you the most. Hopefully, this blog has given you a taste of the great presentations, discussions and learnings we have planned.
I look forward to seeing you there!
