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Calling all VMware Partners in EMEA! Here are our Top 3 Reasons Why You Should Attend VMworld 2021 – this year’s unmissable Premier Cloud Event

VMworld 2021 is right around the corner, so we’ve interviewed Anna Lawler, Senior Director, VMware EMEA, to find out why she believes EMEA Partners should be attending VMworld this year!

“VMworld is key to understanding VMware’s roadmap, vision and strategy. For Partners in particular the event is a unique platform to access a wealth of technical and business content, engage live with VMware and Industry experts, learn new skills and hear from well-known business and celebrity speakers.

This is our second fully digital VMworld and it’s free to attend! There’s no cost of travel and VMware will plant a tree for every attendee that logs in.

There are many sessions tailored to our Partners which position the business opportunities we have ahead together. For the Partner Marketers among us, VMworld is a great opportunity to further build relationships with customers and support sales acceleration. The show can act as an anchor for your second half marketing plan, from which you can build on various post event follow up activities. The content catalogue is vast, so where should you start?

I’m building my own VMworld agenda this week and some of my top picks are:

  • Raghu’s vision, The VMworld General Session is not-to-be-missed! Accelerating Innovation, Strategies for Winning Across Clouds and Apps GEN3103
  • More broadly, the live sessions! We’re all on daily zoom calls these days so take advantage of live interactive sessions such as Meet the Experts, Panels and Tech+ Tutorials.
  • Join the Partner General Session PAR3361 to hear more about the company strategy and how Partner’s continue to play a pivotal role, then dial into the EMEA Partner Breakout: Empowering the Partner eco-system for long term success PAR3157 – here you’ll hear about opportunities in our commercial space in particular.
  • And finally- close to my heart: What works! Partner Demand Center Users Share Tips for Marketing Success PAR3124 As you’re building out on-going marketing plans with VMware, this session is a must see.”

You can join Anna and other tech experts from around the globe at this year’s VMworld – Sign up here!


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