News & Highlights

Create Your Own Path: Practical.Diversity.Unrestricted.

Everybody’s career journey is entirely unique. You may have travelled via university or followed a winding road into full-time employment. Maybe you found yourself on a track that involved more practical experience, or maybe you had to take a few unexpected breaks along the way. Whatever your path looked like, it got you where you are today, and we believe that should be celebrated. 

We know socio-economic diversity benefits everyone, and we think that everybody who wants to join us should be given a fair chance regardless of education, experience, or background. That’s why, we’ve introduced ‘Create Your Own Path’, a new blog series designed to shine a light on members of our community who took a path less travelled to find us, and to highlight some of the employment initiatives we’re most proud of. 

We asked our volunteers what three words they would use to sum up their career journey so far, where they are now, and where they’re headed.

In this instalment, VP of Solution Engineering for VMware EMEA, Colin Bannister discusses his own career path, his role heading up VMware’s Degree-Apprenticeship programme, and how we should all be aspiring to increase diversity.

Colin Bannister, VP of Solution Engineering, VMware EMEA

Shortly after finishing the first year of a Geology degree, I realised university probably wasn’t for me.

It wasn’t that I felt I couldn’t keep it up, I just… didn’t really want to. As a young adult, I was much more interested in making money and picking up new skills than I was in living the university experience, and I know I’m not the only one who feels that way.

Though it’s becoming increasingly common to seek other routes upon leaving school, I’ve found myself in an industry where the majority of employees have a relevant, tech-based degree of some sort.

So, when asked to discuss my own alternative route, and the work we’re doing to introduce degree-apprenticeships to VMware, I was more than happy to share.  


My first job out of school came when my Mum not-so-subtly suggested I apply for a job as a trainee computer operator. I’d like to think that she saw the value in me honing my practical skills early, but in reality, it was much more likely that she wanted me out of the house during summer break.  

After a few weeks in the job over summer, I realised that I actually enjoyed this a lot more than university, and let’s face it, the fact that I was making money definitely added to that.

From there, I worked my way up in the industry, eventually landing in my current role as Vice President of Solution Engineering in EMEA. I have a team of just over eight hundred of the most talented solution engineers in the business – and I’m proud to work with every single one of them.

I’m currently heading up VMware’s apprenticeship programme, which we’re piloting for the first time this year. The initiative is something I wish had been around when I was choosing my next steps. It combines all the benefits of a legitimate degree with the added bonus of hands-on, practical experience.

Essentially, our school leavers will work with VMware in a paid role over a number of years, gain practical experience, and by the end of it will leave fully certified with a degree, minus accompanying debt. (Phew.)


Obviously, I think the programme is amazing for a multitude of reasons. But one of the most significant successes of this programme, and others like it, is that we’re able to use it to foster a new era of diversity in the tech industry.

I’m quite open about the fact that we have an issue in our sector, and that’s gender balance. In my team of 800, approximately 10% are female, and it’s just not good enough. We know that tech is a traditionally male dominated environment, it can be difficult to change that overnight, which is why it’s so important to use programmes such as the degree-apprenticeship course to usher in a more diverse, fair workforce.

We’re really proud to say that in our current graduate scheme, we’re working with a 50/50 gender split, and this is something that we’re actively ensuring continues in the degree apprenticeship programme.

After all, diversity means diversity of experience, diversity of knowledge, diversity in skillsets. We’re selling to a customer base that is approximately 50% female, so why should we settle for an unevenly balanced workforce?


Whether it’s because of outdated ideology, because the industry hasn’t done enough to encourage female applicants, or a mixture of both, we can see that tech has an image problem.

A lot of people associate technology with long, all night coding sessions in a darkened room, and that’s quite frankly just not the case at all.

What I would say to anyone, especially those who haven’t considered the technology industry (female or otherwise) is that it’s so much more than what you might imagine.

Technology has an impact on every single part of our lives and choosing a career in technology is one of the least restrictive paths you can take. No matter what you’re interested in, be it fashion, charity, environmentalism or something else, there’s a tech role there, waiting to be occupied. You could find yourself making waves in the creative world using new technology, or working as a tech engineer in the performing arts…

The opportunities are endless, I guarantee that taking the technology road could lead you anywhere you’d like to go, it’s truly an unrestricted path.

Keep an eye out for the next blog in our ‘Create Your Own Path’ series or check out other blogs in the series here.  For more information about career opportunities at VMware, head to our careers page. 


One comment has been added so far

  1. Excellent article, Colin – I can entirely relate to your comments around not necessarily identifying with the traditional academic route, having myself come to a similar realisation after a handful of weeks of 6th form. I have since presented at a fair few careers days at my secondary school, sharing the message that whilst University is great (and necessary) for some, there are alternatives that can be equally fulfilling and lead to equally fruitful careers. It interested me how many students raised eyebrows at the idea, and in informal conversations afterwards, shared that they are almost conditioned by parents and teachers into believing that university is the only route, and that anything else is second best…I believe that this couldn’t be further from the truth, so feel fortunate to work for an organisation who clearly agree!

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