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Tuning into EMPOWER ONLINE 2021 On-Demand will be the best decision you make this week. Here’s why

Nick McAlister, Senior Director, EMEA Channel & Partner Go To Market

Believe it or not, it’s already been a month since we hosted our annual showcase event for partners at EMPOWER Online 2021. I believe this year’s event showcased the huge opportunity that exists for partners to co-innovate with vendors and adjust how they deliver value to customers following a year of unprecedented change.

Our starting points for the event were inspiration, respect, and gratitude, following the relentless commitment, enthusiasm, and excellence our partners have shown, week in week out, over the past year. During challenging circumstances, you have delivered time and time again, equipping organisations across the world with the resilience, security, velocity, and agility to adapt, survive and thrive once more as ‘normal’ life starts to return. So, this year’s EMPOWER Online was an opportunity to recognise the efforts made and, most importantly, for us to give something back.

This three day event, produced one of our most action-packed agendas yet, including a huge range of technical, sales and marketing enablement sessions that covered every aspect of our key solution areas, from virtual cloud network (VCN), intrinsic security and delivering the anywhere workspace, to app modernization and the transition to multi-cloud infrastructure.

The good news is that you can still access EMPOWER Online 2021, On-Demand content, and choose sessions from the event that will best help you deliver on the outcome and value demands of your customers.

There really is something for everyone. Tune into my own session with Luigi Freguia, SVP and General Manager of EMEA, to learn how we can ‘build the foundations’ together, and how you as a partner can differentiate, maintain relevance, and compete as VMware accelerates towards a SaaS and subscription model. Don’t forget to check out the specific show track that’s relevant to your organisation’s focus area(s), whether that’s VCN, multi-cloud or more, to further enhance the value you can deliver to customers. You can even filter sessions based on your role, meaning you have direct access to the information you need to help maximise customers’ investments as they consume more of our technology portfolio.

Need any more convincing? If so, here are my top three reasons why I think you should catch-up on EMPOWER Online this week!

  1. It’ll grow your skillset

EMPOWER Online 2021 is your opportunity to access best-in-class training in support of the skills you need to help customers succeed in their technology deployments. Whether it’s campaign execution strategies or real-world deployment examples, these sessions offer something for every partner, giving you everything you need to present a contextual and compelling case for transformation to customers.

2. You’ll learn directly from the experts

Our dedicated solution sessions, such as this one exploring potential use cases for VMware’s Anywhere Workspace product portfolio, is your chance to get first-hand insights from VMware’s technical experts on various advanced scenarios across each of our five key solution areas. Not only will you find out how they can be applied to the projects you’re working on, but you’ll also uncover the latest and greatest insights into how they can make your customers more agile and competitive, directly from the experts themselves.

3. You’ll keep pace with the competition

We want our partners to share our ambitions for excellence, and that means staying up to date with the newest solutions and innovations. EMPOWER Online grants our partners first access to market-leading emerging technologies, and our variety of sessions – including this one on NSX-T Data Center and VMware Cloud Director, which was one of our most popular sessions – ensures that you are brought up to speed on our newest products and services, within under an hour.

So, what are you waiting for? There’s so much on offer for employees within sales, marketing, or technical roles, at every one of our approved VMware partners. Sign up today for the sessions that best suits your needs here – happy watching!


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