Enterprise data ecosystem has transformed rapidly, from the level of facing challenges with data availability to having data at fingertips! and that’s the best part of modern enterprise data!
But take a backstep and ask yourself a question- ‘Am I getting the right data at the right time for the right reason?’
Hmm…That is merely the pain point of the current-day data scenario, throwing light on the need for data management! And not only Data Management but a true Data Foundation.
Today, enterprises are faced with many new-age data challenges, critical of them being the customer & prospect data records lying stale, siloed, and fragmented across various eCommerce channels and multiple sources of truth.
This is impacting the commerce lifecycle, causing friction in operational velocity and complexities in analyzing data required to form actionable insights, resulting in organizational inability to make informed data-driven business decisions.
Facing similar challenges? The VMware Team is at the forefront in foreseeing these new-age enterprise data challenges and has recently launched its much-awaited data transformation – The VMware Unified Data (VUD) program.
How VMware Unified Data Makes Difference?
As a futuristic solution to the new-age enterprise data challenges, the VMware Unified Data (VUD) program strongly advocates setting up a robust, reliable data foundation to drive seamless transactional & analytical experiences and reporting at scale.
Leveraging the most fundamental data management capabilities like Data Governance, Data Quality, Business & Technical Metadata and Master Data Management, the program aims to make certified, trusted, and centralized data presence in the business process a reality.
This is planned through the unification of siloed critical data sets at a single connecting point that can act as a trusted with centralized Single Source Of Truth (SSOT).
The core objective of the VMware Unified Data program is to create data foundation:
- To ease data consumption at the transactional & experience layers
- To provide unified view of all customer purchases to avoid revenue leaks & enhance transactional velocity
- To enable self-service capability for customers, partners, and employees in identifying the right customer at the right time
- To establish Data Standards for consistency in business ops and ensure certified reporting.
- To deliver a simplified holistic data model & orchestration for the company, reducing manual touch, multiple ID consolidation needs, and enable ability to transact seamlessly with the customer
Through these data foundation objectives, the VUD program empowers enterprises with key business capabilities including:
1. Comprehensive Master Data Platform: Simplified data architecture supporting customer journey with single-source customer identifier for all customers for all RTMs (Route to Market), rationalize customer to account relationships, consolidating the customer/partner/vendor/contact relationships
2. Attribute-Based Product Master Data Platform: Unique identifier, attribute-based golden record for each product with hierarchy management, including supporting product families and attribute-based pricing.
3. Data Marketplace: Single source of truth of all business data terms, assigned ownership, rationalized Key Performance Indicators (KPIs) and data assets, including certification & transparent data quality.
4. Automated Data Quality Solution: Replace manual processes for master data with automated solutions and expand data quality capabilities to profiling, analysis, monitoring, reporting across all data and enable capabilities to expand beyond.
5. Customer Asset: Foundation for Customer Asset by unifying all the purchases customer made across customer journey or systems.
On An End Note,
Wait no more! Unleash the potential of a strong data foundation to realize the power of effective data management and having the joy of ‘right information at the right time for the right reason.
Stay tuned to see that strategic data transformation the VMware Unified Data program is gearing up to bring in enterprise data!
