As leader of the Go-to-Market Transformation Office (GTO), Ahmar is responsible for driving transformational change within go-to-market operations as VMware transitions to a SaaS/subscription business. GTO influences the end-to-end customer journey from demand generation to pipeline, to conversion and consumption with its key pillars, including: the Go-to-Market Play System (GPS), to create and operationalize a framework to rapidly deliver and align a repeatable, aligned, scalable GTM strategy that accelerates customer value; the VMware Cloud Universal (VMCU) Program, which makes it easier for customers to consistently conduct business with VMware by meeting them where they are and enabling them to scale; and Customer Adoption Offers, which programmatically showcases VMware’s differentiated value by developing ways for customers to trial and consume our solutions, both pre- and post-sales.
At VMware, we know from conversations with our customers that migrating to the cloud is a top priority for them. We also know that migration...
