Rawlinson is a Principal Architect working in the Office of CTO for the Storage and Availability Business Unit at VMware. Focus on defining and communicating VMware’s product vision and strategy, and an active advisor for VMware's product roadmap and portfolio. Responsibilities revolved around connecting VMware's R&D organizations with customers and partners in the field. He specializes in enterprise architectures (private and public clouds), Hyper-converged Infrastructures, business continuity / disaster recovery technologies and solutions including Virtual SAN, vSphere Virtual Volumes, as well as other storage technologies and solutions for OpenStack and Cloud-Native Applications. Rawlinson is a VMware Certified Design Experts (VCDX#86) and main author of the blog punchingclouds.com.