Home > Blogs > Virtual Reality > Monthly Archives: April 2012

Monthly Archives: April 2012

Far out, man! Microsoft’s wasted 1970s campaign to diss VMware. Can you dig it?!

It was hard to miss. As I was getting my daily dose of tech news yesterday, I started seeing the Microsoft “Tad” ads. I saw it first on NetworkWorld, then on InformationWeek. I later heard that it was also on Tech Republic, ComputerWorld, ZDNet, a big ad in the Wall Street Journal, and who knows where else Microsoft spent a bunch of its hard-earned money, just to malign VMware. The ads lead back to a custom microsite that Microsoft built… more money spent on VMware. (Hmmm… I’m seeing a trend/complex here as Microsoft’s own virtualization website mentions VMware as many times as it mentions Microsoft!)

These tactics do garner attention. I’ve seen the tweets and retweets from Microsofties and their fans; all quite happy about this new not-so-veiled volley of venom thrown at VM-limited… er, VMware.

But what are others, outside the influence of the Redmond compound, saying? I think @jbrodkin at Ars Technica’s tweet sums it up pretty well “Hey @mIcrosoft, congrats on the lamest ad campaign ever”. Or the write-up at Business Insider, saying “Still, we're a little dumbfounded that adults not only thought this was a good idea, but spent time and energy on it.”



VMware – Business Value and Reliability that Customers Can Count On

This latest Microsoft campaign once again highlights the difference in focus between VMware and Microsoft. Given a million dollars, both companies would spend it very differently. Microsoft would spend (actually, has already spent) its million dollars on advertising, but not advertising to tell prospective customers about why its product is better, but on parody videos of VMware.

VMware, on the other hand, would spend our resources first on innovation, and then, on marketing to communicate how our products deliver greater business value. We have a track record of delivering groundbreaking innovations with every release of our products and we intend to continue our legacy. It’s what our customers have come to expect from VMware: business value through innovation, reliability that customers can count on.

What’s that business value from VMware look like? Revlon CIO David Giambruno is getting “six 9’s of uptime” with “savings and cost avoidance of $70.4 million” by working with VMware. He’s virtualized Exchange, SQL, and Oracle, and built out a private cloud that’s a competitive weapon for Revlon. So we’ll stay focused on innovating to deliver business value to customers like Revlon, and Southwest Airlines, and NYSE, and leave it to Microsoft to spend their time and money making parody videos and debates between Microsoft employees and fictitious characters. 


Net-net: CIOs and IT Decision Makers are Picking VMware

An audience poll from the last Gartner Datacenter Conference revealed that 71% of respondents expect VMware to be central to their private cloud strategy in 2015, while only 23% mentioned Microsoft – that’s more than a 3-to-1 ratio of IT decision makers picking VMware. It is just one example of how CIOs and IT decisions makers see VMware as the clear leader for virtualization and cloud computing.

So while the Tad videos may be good for some cheap laughs and reminiscing about the 70s – although there is great irony in Microsoft calling anyone else dated/behind the times/old school, as it’s hard to think of another company that’s been playing catch up on every technology trend of the 21st century (mobile, tablets, cloud, search) – what companies really need is help in maximizing the business value from virtualization and cloud computing. That’s where VMware comes in.

Peace out.


VMware’s track record of industry-leading innovations


7 Reasons Why Microsoft’s Cloud Math Needs Remediation

Microsoft has published a white paper claiming Microsoft’s private cloud solution costs much less than VMware’s. It is interesting to see that 75% of the white paper is actually about VMware!

The white paper uses distorted cost comparisons such as comparing Microsoft’s unreleased products with VMware’s released products, comparing Microsoft discounted prices with VMware’s list price, comparing dissimilar features and comparing software only costs and ignoring the total cost. When fairly calculated, the total cost of using VMware’s solution is actually 15% less than that of Microsoft’s.

Why Microsoft Private Cloud Cost Claims in the Paper are Invalid

(1) The paper compares Microsoft’s volume discounted prices with VMware’s full list prices. The paper uses prices that are available only with their “Enrollment for Core Infrastructure” (ECI) bundle. The bundle requires a minimum initial purchase of 50 processor licenses with 3 years of Software Assurance (SA). VMware vSphere has no such minimum purchase requirements. A fair comparison should compare the product list prices from both vendors or volume discounting from both vendors.

(2) The paper compares dissimilar functionality – Microsoft’s ECI bundle is not equivalent to the VMware Cloud Infrastructure Suite. The ECI bundle either does not have a fully equivalent solution or greatly lags behind in functionality for the following VMware products making the comparison an apples-to-oranges one.

VMware-exclusive features

VMware advantages over Microsoft ECI

Microsoft’s Solution


Adaptive, virtualization-aware security for virtual datacenters and cloud environments at all levels – host, network, application, data and endpoint.

Endpoint Protection is only an antivirus solution and not virtualization aware. It lacks a built-in network loadbalancer or firewall, requires in-guest agents and is prone to AV storms.

Site Recovery Manager

Out-of-the-box, automated datacenter-level disaster recovery solution that provides replication to a secondary site, management of recovery and migration plans and non-disruptive testing.

No integrated SAN/host based replication, tedious orchestration for site failover and failback and no full-scale failover testing with network isolation making disaster recovery limited and highly manual.

vCenter Operations

Purpose-built cloud management solutions that provides intelligent monitoring, self-learning analytics, proactive management and comprehensive visibility across the entire infrastructure.

Limited operations management for the cloud that offers basic analytics, uses static, reactive thresholds with limited visualization to aid monitoring and analytics.

vCloud Director

Accelerates provisioning on shared infrastructure. Allows migration of workloads between different clouds and integration of existing management systems using extensions, APIs, and cross-cloud standards.

Cannot fully isolate tenants and extensibility to various cloud providers is limited to the Azure platform.


(3) The paper uses VMware’s highest product editions for comparison when Microsoft’s products are closer in functionality to VMware’s lowest editions. Hyper-V R2 is actually is closer to vSphere Standard edition in functionality.

(4) The paper ignores total costs and the impact of VM density on total costs. The paper compares the cost of software licenses only and ignores the total cost of ownership. It also does not account for VM density. vSphere’s proven 20% VM density advantage over Hyper-V (proven in tests conducted by 3rd parties) lowers the total cost for a VMware cloud by reducing the spending on servers, network, storage, power and cooling and guest operating systems.

The paper also ignores the additional costs a customer has to incur with 3rd party solutions given the lack of various critical features in Hyper-V.

When fairly calculated, Microsoft’s costs are comparable to VMware’s. When the total cost using Microsoft undiscounted Windows Server 2008 and System Center 2012 list prices are compared to the total cost of using VMware vSphere Standard and vCenter, VMware is actually 15% cheaper. Following is a total cost and and cost per VM example using the same configuration cited in the Microsoft paper. It compares the cost of deploying 14 VMs/host for Microsoft and 17 VM/host for VMware for a 500 VM deployment using dual socket, 6-core servers.

Cost per Virtual Machine



VMware Savings

VMware Savings (%)

Infrastructure Cost

















Power and cooling (1 Year)





DataCenter Space (1 Year)





Total Infrastructure cost





Virtualization SW Cost



vSphere 5 (Standard) + SnS










Windows Licenses Cost





Win 2008 w/Hyper-V + SA





Virtualization Mgmt. SW Cost





vCenter Total (w/SNS)





vCenter and SnS





Windows for vCenter and SQL





SQL 2005 for vCenter





System Center and SA










Total Management Software Cost





Total Software Costs





MS Support (Assumption 20hrs/year @ $214/hr)




Total Costs





Total Costs per Application





% difference in VM density



 Based on average support usage, the computation adds 20 hours of support per year for Microsoft as Microsoft SA does not include support. Also the storage and networking costs are higher with the Microsoft solution as it requires more servers.

(5) The paper incorrectly claims that Microsoft costs will not increase as the number of VM increases. The paper claims that customers will have to pay more with VMware as the number of VMs grows, however with Microsoft the costs remains flat. This claim is not based on realistic growth models. We know from various performance testing reports that Hyper-V R2 supports fewer VMs per processor than vSphere 5, hence, as the number of VMs increases, a Microsoft solution will require more servers along with an increase in other associated costs.

(6) Customers will see 10-20% increase in Microsoft management costs with higher System Center 2012 pricing. Microsoft’s white paper doesn’t mention that customers will now be paying more for System Center. Based on the pricing and packaging changes announced by Microsoft for System Center 2012, there is a 37.5% increase in license price per processor for the Datacenter edition.


System Center (Current) – Datacenter Edition

System Center 2012 -Datacenter edition

Published list price including 2 years of SA


$3,607 covering up to 2 processors

License price per proc without SA



 Even after subtracting the cost of Management Server and SQL Server licenses, customers will experience a 10-20% price increase. In fact, our analysis shows that the impact increases as the number of VMs in the environment grows.

 Also, customers will be forced to buy the full System Center 2012 suite at a higher price as the individual components included in the new System Center 2012 cannot be purchased separately.

(7) Microsoft support costs are not included when comparing to VMware’s Support and Subscription Services (SNS). Microsoft’s SA is billed at 25% of license price and does not include “MS Support”. Customers either purchase “Support” separately from Microsoft [at $200+ per hour] or use 3rd party services. VMware’s SNS entitles a customer to not only all software releases and updates but also VMware’s Technical Support. The paper uses highest end support cost for VMware and completely ignores support cost for Microsoft!

Finally, the paper overlooks how VMware’s cloud infrastructure products are designed and built for virtual and cloud infrastructures and are far more efficient, reliable and robust compared to Microsoft’s. Check out the blog that outlines the key advantages VMware’s cloud Infrastructure Suite has over Microsoft’s products.

The Microsoft white paper is nothing but an attempt to artificially inflate VMware’s prices and distract customers from the shortcomings of their own products.


Oracle VM – 4x More Marketing, 4x Fewer Substantiated Facts

The good folks in Oracle’s marketing department deserve a raise for their efforts around promoting the latest release of the company’s virtualization solution, Oracle VM (OVM) 3. They certainly are aiming high, claiming OVM 3 is four times more scalable than VMware, four times cheaper to deploy than VMware, and is architected for efficiency while VMware is prone to inefficiencies. Not bad for a product that did not even exist until 2009 and is only on its second release (why the second release is called OVM 3, I don’t know). Unfortunately for Oracle Marketing, there’s a problem, namely – the FACTS. The facts show that VMware vSphere 5 delivers much higher scalability, greater value and unmatched performance compared to OVM.

Read the rest of the entry and follow the discussion over at the Virtualizing Business Critical Applications blog