Hadoop is used by some pretty amazing companies to make use of big, fast data—particularly unstructured data. Huge brands on the web like AOL, eBay, Facebook, Google, Last.fm, LinkedIn, MercadoLibre, Ning, Quantcast, Spotify, Stumbleupon, Twitter, as well as some more brick and mortar giants like GE, Walmart, Morgan Stanley, Sears, and Ford use Hadoop.
Why? In a nutshell, companies like McKinsey believe the use of big data and technologies like Hadoop will allow companies to better compete and grow in the future.
Hadoop is used to support a variety of valuable business capabilities—analysis, search, machine learning, data aggregation, content generation, reporting, integration, and more. All types of industries use Hadoop—media and advertising, A/V processing, credit and fraud, security, geographic exploration, online travel, financial analysis, mobile phones, sensor networks, e-commerce, retail, energy discovery, video games, social media, and more. Continue reading