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Author Archives: Adam Bloom

Adam Bloom

About Adam Bloom

Adam Bloom has worked for 15+ years in the tech industry and has been a key contributor to the VMware vFabric Blog for the past year. He first started working on cloud-based apps in 1998 when he led the development and launch of WebMD 1.0’s B2C and B2B apps. He then spent several years in product marketing for a J2EE-based PaaS/SaaS start-up. Afterwards, he worked for Siebel as a consultant on large CRM engagements, then launched their online community and ran marketing operations. At Oracle, he led the worldwide implementation of Siebel CRM before spending some time at a Youtube competitor in Silicon Valley and working as a product marketer for Unica's SaaS-based marketing automation suite. He graduated from Georgia Tech with high honors and an undergraduate thesis in human computer interaction.

3 Game Changing Capabilities in SQLFire

According to one of our partners, vFabric SQLFire is a product he wishes more customers would use.

“SQLFire is a game-changer.  I think many companies underestimate the value of scaling the data later horizontally.  Every project I propose has a business case, and I see a tremendous amount of value being unlocked with this product—not just for the CIO or CTO’s agenda, but for the CFO and CEO.  Then, you add the fact that the whole application stack is virtualized and has solid integrations. It’s a simple story, the product allows you to add a lot of value in a really cost effective way.”

What makes SQLFire such a game-changer?

In this article, we’ll talk more about three game-changing capabilities: server groups, partitioning, and redundancy.

If you haven’t been following our stories on SQLFire, see the end of this article for a  list of posts and key capabilities that help explain how transformative SQLFire can be to your data management strategies. Continue reading

Scaling and Modernizing .NET and Java: SQLFire Performance Test Blows Away Traditional RDBMS

We all know the devil is in the details when it comes to technology.

Yet, our recent vFabric SQLFire performance test (a benchmark from vFabric SQLFire Best Practices Guide) is certainly worth review if you need to scale a Java app, .NET app, or other legacy data source.

If you don’t know what vFabric SQLFire is, it is basically what happens when Apache Derby gets married to vFabric GemFire:

  • Apache Derby is used for its RDBMS components, JDBC driver, query engine, and network server.
  • The partitioning technology of GemFire is used to implement horizontal partitioning features of vFabric SQLFire.
  • vFabric SQLFire specifically enhances the Apache Derby components, such as the query engine, the SQL interface, data persistence, and data eviction, as well as adding additional components like SQL commands, stored procedures, system tables, functions, persistence disk stores, listeners, and locators, to operate a highly distributed and fault tolerant data management cluster.

Continue reading

Building a Multi-Tenant Development Mindset in the Travel Software Industry

The travel industry has been a technology innovator for decades.

But how do these tech innovators use a cloud application platform like vFabric?

In this article, we get a real-world, inside perspective from a cloud architect who designs and leads development teams for airline check-in and baggage software and cloud-based services. We will dive into his requirements and approaches to cloud-centric devops tools that keep systems running in high performance environments.

Travel companies use technology everywhere they can. For example, their technology lets us buy tickets over the web, check in via self-serve kiosks, and use iPhones or Androids as boarding passes. It wasn’t long ago that these capabilities didn’t exist, but innovative companies like American Airlines use technology everywhere to differentiate their company and connect with customers. For example:

  • AA.com gets 1.6 million visits per day.
  • Their mobile app has over 3 million downloads:
    • It’s available on iPhone, iPad, iPod Touch, Android, Blackberry, Nook, Windows Phone 7, and Amazon Kindle Fire.
    • Mobile boarding passes are available in 77 cities.
    • The apps include wifi flight search, flight status notification, and more.
  • Over 800 kiosks allow customers to check in while people can also check in from the website. The kiosks provide passport, credit card, and barcode scanning.
  • The list continues with on-board purchases, advanced loyalty programs, RFID, and more. Continue reading