According to David Giambruno, Senior Vice President and CIO at Revlon, the company’s cloud deployment has given back “$70 million in cost avoidance and cost savings.” Furthermore, thanks to VMware cloud technology, “if someone wants to try a new application, generally by the time the business team gets in a meeting with us, it’s no cost. We have servers set up. We have the environment. We have the access control set up for the vendor to come in and set everything up,” leading to dramatic improvements in IT efficiency and cost savings. 

Revlon, a global company with a huge application portfolio, first discussed their VMware-based private cloud deployment last year at VMworld 2011. In a recent interview with Dana Gardner, Giambruno shares some of the unintended positive consequences of their data infrastructure, now that all of their data it resides in the cloud.

According to Giambruno, Revlon has been able to solve the problem of big-data management by classifying all the unstructured data in the company, which they were able to do efficiently because of the cloud. Beyond the ability to look at all of their data in the same place, Revlon can also bring up all of their data in their disaster recovery (DR) test environments and have their developers work with it at no cost.  On top of the company’s big data, they were then able to “efficiently and effectively build a global master data model.”

In terms of how the cloud has improved the company’s disaster recovery strategy, Revlon replicates all of their cloud activity every 15 minutes, which enables them to recover a country quickly and effectively in case of a disaster. This replication process and constantly updating allows Revlon to update all instances at no cost and with little effort.

“This cost avoidance, or cost containment, while extending capability, is the little magical thing that happens, that we do for the business. We’re very level in our spend, but we keep delivering more and more and more,” adds Giambruno.

So where does the company see their cloud deployment expanding from here?

According to Giambruno, “For us, it’s where VMware is going.” With the release of vSphere 5.1, the company is in the process of exposing their internal cloud to vendors and suppliers, as well as working on the elimination of virtual private networks (VPNs). “It’s about how we change and how IT operates, changing the model. For me, that’s a competitive advantage, and it’s the opportunity to reduce structural cost and take people away from managing firewalls.” 

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