Author Archives: Guy Bartram

About Guy Bartram

Guy Bartram is a Product Marketing & Competitive Intelligence specialist responsible for core VMware Cloud Provider products and go-to-market global initiatives. Since 2015 Guy has been working in multiple VMware business units with sales, product management, services and architects, and other teams that ensure VMware Cloud solutions alignment to current and future managed Cloud Provider solutions. As well as working in the VMware Cloud Services business unit and owning product go-to-market, Guy has alignment with regional sales teams and customers, being a central point for EMEA to interface to the business. With an extensive background and experience in the IT & communications industry, Guy offers customers a high level of business and technical understanding and support in product strategic portfolio and service design.

NSX Revenue Planning calculator

The NSX revenue planning calculator is designed to show a service provider how to make additional revenue by up-selling component NSX derived services. Many service providers I speak to are asking VMware the age-old question, ‘How can I make money from your bundles?’ Equally we also hear that the bundles are expensive, my response to this is – are you realizing the value and selling the functionality of the bundles or just internally operationalizing it?

Most end consumers are after vCAN managed services, but also desire ‘cloud like’ self-service from a cloud catalogue; this has been compounded with vendors bringing cloud portals into the private cloud and the realization from consumers that this is now a reality. Hence rolling all services into a robust ‘managed service’ may or may not be ideal for your customers, they may desire a mix of both, and certainly to minimise operational spend, a provider could hand over as much as possible to self-service.

In the upcoming vCloud Director release 8.2 and in the previous release 8.1 VMware has included NSX functionality in the vCD self-service portal, this means for the first time a service provider can provide self-service NSX services (whilst maintaining multi-tenancy & security) to end customers if they are permitted access. This presents the ideal solution of managed services and self-service controls for customers who want them and allows providers to become much more granular about their charging and service definitions.

The calculator focuses on the vCAN 7, 9 & 12 point bundles (Advanced, Advanced with Networking and Advanced with Networking & Management). Of course we would like our providers to use the 12-point bundle, and this is what the calculator attempts to show – the additional margin with each vCAN bundle where NSX exposes capabilities & services.
Continue reading

How to use and interpret the vCloud Availability for vCloud Director Business Calculator

Foreword:

In this blog we will run though how to use the vCloud Air Network vCloud Availability for vCloud Director Calculator to see how a multi tier DR solution could benefit your business. It has been created to provide indicative revenues and margins based on a multi-tiered Disaster Recovery solution using vCloud Air Network vCloud Availability for vCloud Director as the middle tier option.

Using the calculator

Please access the calculator at the Partner Central link: “vCloud Air Network Services IP”

https://vmware.my.salesforce.com/apex/page?name=set.hybrid

Capital Expenditure Modelling

In the sheet called CapEx modelling you can change any cell highlighted GREY and with Bold Red Text

  • Input your number of VM for Premium / Standard and Basic Tiers of Disaster Recovery Service.
  • Input the approximate number of virtual CPU (vCPU), virtual RAM (vRAM) and storage for each VM in each Tier
  • Input the contention ratio of compute (vCPU) for each tier, usually the lower the service, the higher it is contented with other resources.

Continue reading