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VMware Cloud on AWS – Managed Service Provider (MSP) Program

It is without doubt, that one of the most significant announcements that came from VMware during 2017 was the launch of VMware Cloud on AWS. While many enterprises and organizations are deliberating their specific use cases for this service, it is absolutely clear, that providing VMware customers and partners the ability to have a vSphere Cloud Platform running on AWS hardware, with a low latency and high bandwidth interconnect into AWS’ native services is highly appealing. This is because, as we all know, the public cloud is often not the most appropriate location for every workload type.

During 2018 we will see significant growth of this service across the multiple global regions, in which it will be made available, in addition to gaining visibility into the wide-ranging customer use cases, that will become key drivers for customer adoption.

Also in 2018, we will see VMware Cloud on AWS being made available through the VMware Cloud Provider ‘Managed Service Provider’ (MSP) program, allowing VMware’s cloud provider partners to deliver this service to their end consumers, as part of any fully managed service offering.

For those of you who are unfamiliar with the concept of Managed Services, this is the practice of outsourcing IT services based on the proactive management offered through pre-defined service-level agreements. With this model, a cloud provider takes responsibility for IT functions, and also in many cases, acts as a trusted advisor to the consumer, offering strategic solutions for improving IT operations and reducing costs.

In the VMC on AWS managed service provider model, the cloud provider has direct oversight of the VMC on AWS organization, and the systems being managed. This allows the cloud provider to deliver the solution, with the consumer being provided with a service-level agreement that defines the performance and quality metrics based on the overall service provider offering, which might include multiple different components. The key differentiator of this solution is that the cloud provider maintains the relationship with the end consumer at all times, while being backed by VMware support services.

 

One of the key advantages to the end consumer is that this is an efficient way to stay up to date with technology trends, and to have access to all of the necessary skills to manage and maintain this truly hybrid solution, which in turn, minimizes risk. A recent survey [2017 State of Cloud Adoption and Security] identified that it is a lack of knowledge and expertise in cloud computing, rather than reluctance, which appears to be the main obstacle to cloud adoption for many corporate organizations. Therefore, as a value-added managed service provider, VMware Cloud Providers can evolve to offer a higher level of service and adopt service models that are tailored to meet the needs of these organizations. In addition, managing day-to-day IT processes and reducing related business costs can provide a significant advantage for consumer organizations, and also provides efficiency to cloud providers through the centralization of technical expertise.

As a result, VMware Cloud Providers can be instrumental as the IT infrastructure components of some corporations are migrated to the cloud, making it easier than ever for them to capture these workloads. Also, for cloud providers who have been providing in-house cloud services or acting as brokers for cloud service providers, the VMC on AWS solution takes this approach to a whole new level of integration, opening the door to integrated cross-cloud services, which can meet the needs of the most demanding, complex or diverse application. For instance, a VMC on AWS managed service provider might stretch applications across the boundaries of the hybrid solution, allowing tenants to build solutions that can consume the best from both worlds, such as EC2/ECS applications querying an Oracle RAC database or SAP modules running on the VMC’s SDDC platform. There are unlimited use cases for customers to leverage solutions between the two environments, all of which can be provided as a fully managed infrastructure by a VMware Cloud Provider.

In all likelihood, the most common use cases and managed services that will be offered on a VMC on AWS solution will evolve around the low-latency and high bandwidth connectivity with AWS native services, and the disaster recovery solutions being made available through this offering. This takes application topologies and service development options beyond the capabilities of the traditional VMware infrastructure. As a result, cloud provider managed services can be extended significantly, and might include a wide range of new offerings, such as

  • Software – application production support and maintenance
  • Authentication solutions
  • Systems management
  • Secure mobile device management
  • Data backup and managed recovery services
  • Data storage, data warehouse and management
  • Network monitoring, overall operational management
  • End-to-end security services
  • Communications services (mail, phone, VoIP)
  • Managed video services

In addition, we also expect to see VMware cloud providers deploy VMC on AWS as a means of rapid deployment into new regions, versus building new co-locations, providing a significantly faster route to local markets. This use case will see VMware cloud providers deploying new infrastructure, while avoiding complex, expensive and time-consuming processes. Also, cloud providers who wish to provision one-off or multiple resources into a new global region, where AWS is present, can now do so in a matter of days, as opposed to months or years.

Also, managed cloud providers who wish to reduce their data center footprint and consolidate customer workloads, in what might be smaller regions, can employ VMC – reducing the need for some or all of their own facilities. Likewise, expanding resources for both short and long periods, based on the end consumer’s needs, delivers a new level of flexibility that cloud providers can offer. From the cloud provider’s perspective, this service delivers what you need, when you need it, with no upfront capital outlay – in effect, creating a cloud bursting model.

Managed disaster recovery services are also highly likely to be one of the key use cases for the managed cloud providers who offer this solution as part of their portfolio. Disaster Recovery-as-a-Service can, in a simplified architecture, deliver business continuity through an on-demand service solution, optimized by VMware Cloud on AWS. This solution allows VMware cloud providers to offer services that can provide the operationally consistent experience of a VMware data center, while also:

  • Accelerating time-to-protection
  • Simplifying disaster recovery operations
  • Reducing secondary site costs with cloud economics

This Disaster Recovery-as-a-Service is built, as you would expect, on established VMware solutions, including Site Recovery Manager, vSphere Replication, and optionally VMware vRealize Orchestrator, which together provides the application centric runbook, and removes the need for service consumers to require a dedicated disaster recovery data center.

Sold as an add-on service to VMware Cloud on AWS, the Disaster Recovery-as-a-Service solution offers multiple failure topologies, to provide flexibility to both the end consumer and cloud provider, as illustrated below:

 

In summary, the VMware Cloud on AWS solution provides VMware cloud service providers the means to offer a whole new range of service offerings based on the combined benefits of the VMware and AWS platforms, including:

  • Maintain your teams, tools & skills investments
  • Consumption based economics
  • Unique service architecture options
  •  Scale and elasticity with on-demand capacity and flexible consumption

It is important to recognise, that VMware Cloud Providers are uniquely placed to merge seamlessly, through the power of managed services, VMware SDDC platforms and Native AWS solutions, transforming entire IT service realities through a powerful combination of service offerings. However, to maximize the benefits of VMware Cloud on AWS, cloud service providers need a holistic cloud strategy, and a way to make it real. Also, to get there, cloud providers need to be ready to act. For this reason, over the coming months, I will be working with many of VMware’s key cloud providers to develop new service offerings based on VMware Cloud on AWS architectures. For more information as these services become a reality, watch this space…

Martin Hosken | Principal Architect | Office of the CTO, Global Field
VCDX-DCV & VCDX-CMA | VCIX-DCV | vExpert
AWS Certified Solutions Architect – Professional

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Martin Hosken

About Martin Hosken

Martin is a Principal Architect, working within the Cloud Provider Software Business Unit at VMware. Martin has extensive experience architecting and consulting with international customers, and serves as a trusted adviser in the design and transition of enterprise organizations and cloud service provider's legacy infrastructure onto VMware software-defined data center based cloud platforms. Martin specializes in cloud and storage architecture, as well as storage related solutions for public and hybrid cloud platforms. He is also one of a small number of individuals who hold two VMware Certified Design Expert (VCDX #117) certifications in Data Center Virtualization and Cloud Management and Automation. He is an established vExpert, and is the author of multiple white papers, blogs and articles based on VMware and other technologies. He is also the sole author of the new Sybex publication VMware Software-Defined Storage: A Design Guide to the Policy-Driven, Software-Defined Storage Era.

2 thoughts on “VMware Cloud on AWS – Managed Service Provider (MSP) Program

  1. forbsy

    Hi. Is this program only available for VMware Cloud partners?

    1. Subha Shankar

      Yes. This is available only for partners through VMware Cloud Provider Program (VCPP)

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