ISV Apps/Cloud Software as a Service (SaaS) Uncategorized VMware Partner Exchange

VMware: your trusted partner to support journey of your application to the cloud

As customers look for the flexibility to run critical workloads on premise, in the cloud, or moving seamlessly between these environments, traditional software vendors are under pressure to enable this capability for their customers. However, this requires changes in how software is developed, delivered and sold to customers. To retain customers, as well as enter new markets, software vendors must find a way to monetize their solutions in a cloud utility model. However, in many situations, this translates to re-architecting your application with new development platforms to provide this scalability. Transitioning to the cloud involves technical, business and operational changes which require transformational guidance. You need to find a trusted partner to help run your applications on the cloud – a partner who will help you minimize your engineering effort while maximizing your opportunities, addressable market and profitability.
The vCloud Air ISV Partner Program provides vendors like you with the help you need to extend your business in the hybrid cloud model. The program provides capabilities and scale without re-architecture, and enables participants to create a compelling cloud offering without additional risk and investment. There are three levels of engagement in the vCloud Air ISV Partner Program that scale with your investment in vCloud Air and help you in every step of your journey to deliver multi-tenant applications through the cloud. ISVs can achieve ‘VMware Ready – vCloud Air’ certification, providing customers with confidence that the application works seamlessly within VMware vCloud Air, and can be deployed in production with peace of mind. The vCloud Air ISV Partner Program is an extension of VMware’s Technical Alliance Partner (TAP) program and is expanding into new solution areas such as DevOps – in addition to including traditional infrastructure partners. If your solution receives a VMware Ready – vCloud Air certification, you will have access to VMware customers and resellers, including vCloud Air network service providers, via a variety of go to market activities. Partners to date have enjoyed featured listings on the vCloud Air Marketplace, joint webinars, presentations and search campaigns, as well as product exposure to VMware solution providers and the VMware sales teams.

We currently have 40+ partners engaged in the program. Learn more about how you can engage in the ISV program at: VMware is excited to announce at the Partner Exchange that Avi Networks, BlazeMeter, EspressoLogic, GigaSpaces, Kaspersky Lab, McAfee, and Nirmata have joined the vCloud Air Partner Program. To learn more about our latest vCloud Air ISV Partners, visit

Please join us for more information on the VMware vCloud Air ISV Partner Program at the Partner Exchange (PEX) event in San Francisco.

Finally, here’s what some of our existing partners have said about the program:
“Our experience working with the vCloud Air team has been very positive. VMware’s depth of engagement in our joint engineering and go-to-market activities is a strong reflection of both their commitment to our success, and the growing market opportunity.” – Partha Panda, VP Strategic Alliances, Trend Micro.
“Having the opportunity to work closely with the VMware vCloud Air ISV team has given RiverMeadow a competitive advantage in the market as we’ve been able to extend our SaaS through VMware’s broad and deep market reach.” – Scott Colgan, VP of Marketing, RiverMeadow Software.
“The vCloud Air ISV Partner Program provides certification, deployment best practices and support to ensure a robust experience.” – Marc Trimuschat, VP Alliances, Silver Peak.
“The VMware vCloud Air group has proved an ideal partner in extending F5 application delivery services further into cloud environments. With F5 solutions certified on the vCloud Air platform, customers have access to the same advanced application services for business continuity, security, and availability that they’ve successfully deployed in their private data centers.” – Phil de la Motte Director of Business Development F5”