VMworld 2014 US – TAM Day Program Guide


In its 10th year, TAM Day, an invitation-only event provides our TAM Service customers access to VMware experts who will share best practices, innovative technologies and strategies that will accelerate your IT transformation.

VMworld 2014 TAM Day will provide a variety of content-rich sessions and roundtable engagements designed to address challenges your IT organization is facing. Take advantage of this unique opportunity to interact directly with peers and industry leaders while gaining new perspectives to apply within your organization.

Follow @VMwareTAM on Twitter and we’ll keep you up to date on all of the week’s activities.

VMware TAM Program Blog   VMware TAM Program on Twitter - @VMwareTAM   

Moscone Center
Moscone West 2nd Floor
San Francisco, California USA

Sunday, August 24, 2014
Doors Open at 9:00 PST

Convention Center Parking Guide and Map 


Download PDF

9:00 AM

VMworld Registration Opens for TAM Day Customers
Moscone West Registration, First Floor

VMworld 2014 badges are required for admission to TAM Day sessions.

10:00 AM –10:45 AM

Opening Executive Keynote
General Session Room

Carl Eschenbach, President & COO

10:45 AM –11:00 AM

TAM Day Overview
General Session Room

Bret Connor, Vice President of Professional Services
Andy Nederveld, Practice Director, Americas Technical Account Managers

11:00 AM – 11:15 AM


11:15 AM –12:00 PM

NSX: The Network and Security Virtualization Platform
General Session Room

Bruce Davie, Principal Engineer

Network Virtualization has made the transition from bleeding edge technology to something that large enterprises and service providers are starting to adopt on a large scale. This talk will explore some of the upcoming developments in network virtualization now that the basic architectural approach has been established.

Topics will include:

– moving up the stack to focus on layer 4 through 7 services
– controlling networking hardware to bridge the physical and virtual worlds
– multi-site network virtualization
– the “Goldilocks zone”
– leveraging the strategic position of the hypervisor to deliver the next generation of security services with high context and strong isolation

End-User Computing for the Mobile-Cloud Era: Seamless, Secure and Social 
Room 2016 / 2018

Kit Colbert, Chief Technology Offices, End User Computing

In the mobile-cloud era, end-users demand a consumer-grade experience on any device, anywhere. This is anything but simple for the admins managing the desktop and mobile environments. Join Kit Colbert, CTO, End-User Computing, as he discusses VMware’s strategy for delivering a no-compromise experience for end-users, and a unified, simple and scalable management architecture for the IT admins. Kit will highlight why a model inspired by mobile will transform desktop management, and how VMware is uniquely positioned to deliver customer value in an era defined by new levels of scale, multiple devices per user, and growing demand for secure collaboration and sharing. This session will also provide an exclusive view into VMware’s End-User Computing technology roadmap and new innovations supporting End-User Computing’s vision and strategy. 

12:00 PM – 1:30 PM

Ask the Experts Lunch – Meet the Product Manager & Product Engineers
Moscone West, First Floor

Participate in discussions with your peers on topics and issues that matter to you most, guided by VMware experts and leaders. 

Review the entire expert list or select a category and topic area of specialty from the experts provided below:

All Experts

By Specialty:

1:30 PM – 2:15 PM

VMware Virtual SAN Deep Dive
Room 2016 / 2018

Rawlinson Rivera, Senior Technical Marketing Architect, VCDX

Virtual SAN (VSAN) Deep Dive and Best Practices. In this session, we will walk you through best practices, sizing considerations and performance recommendations for building Virtual SAN solutions for different use cases such VDI, DR Target, and others. The goal of this session is to provide you with all necessary information to make you successful with VMware Virtual SAN. Provide a deeper understanding how Virtual SAN works and how to successfully size and design, and manage the solution for best possible performance results.

The VMware Advantage with OpenStack
General Session Room

John Gilmartin, Vice President, Software-Defined Data Center
Dan Wendlandt, Director of Product Management

When you explore an OpenStack deployment, costs, scalability, maintenance, support, and the ability to make enhancements are likely top of mind. It is well accepted that the robustness and resiliency of any OpenStack deployment depends on the underlying technologies that are used to build it. VMware gives you with the ability to build a reliable, resilient OpenStack-based clouds using our proven technologies.

Come to this session to hear how VMware provides the best compute, network, and storage technologies for an enterprise-grade OpenStack environment. In particular, we will concentrate on the advantages that enable customers to get the most out of their OpenStack compute capabilities – including stability and performance—by deploying on the vSphere hypervisor.

Additionally, find out how you can leverage your current investment in VMware technology, tools, and staff expertise to help your app dev team create web-scale apps via OpenStack interfaces. We will also review a recent comparative study that shows how OpenStack on VMware is significantly faster and costs less than a leading alternative.

2:15 PM – 2:30 PM


2:30 PM – 3:15 PM

How Does VMware Do It?
General Session Room

Tony Scott, Senior Vice President and Chief Information Officer
Job Simon, Vice President, IT Architecture and Strategy

VMware is on a journey to help our customers transform their IT units to IT as a Service (ITaaS) organization. This journey transforms IT organizations from a traditional business cost center to a service broker that enables business innovation. With this type of a forward-looking model, IT organizations are on a journey becoming more business-focused and introducing a new level of agility within their company.  This strategy also fuels VMware’s own evolution, as we adopt our own solutions in a manner that is both critical and unique.

As part of our VMware-on-VMware dogfooding strategy, VMware develops and utilizes our own products and solutions in areas that we believe will unlock the true potential of the cloud: the software-defined data center, the hybrid cloud, and end-user computing. This three-pronged approach enables us to fully leverage the capabilities of the Cloud while creating a comprehensive, cost-effective, and streamlined offerings for our customers.

CustomerOne is an example of a VMware initiative to internally formalize its beta process, enabling VMware IT to operate as a real-world customer for our products. The goal is to improve product quality during the beta phase, ensuring that we are fully walking in the shoes of our customers. We are also looking ahead to see how we can extend the impact of our solutions to drive data center excellence and accelerate strategic platforms in support of digital business processes. Our vision is to transform VMware IT into a collaborative ITaaS organization.

In our journey, we have seen some great successes and also learned valuable lessons – and are happy to share them.

Five Reasons to Do Your Next IT Project on the Public Cloud That Works with What You Already Have
Room 2016 / 2018

Matthew Lodge, Vice President, Cloud Services Product Management
David Hill, Senior Technical Marketing Manager

Enterprises globally are enthusiastically embracing hybrid cloud as both a way to transform IT service delivery by becoming more responsive to the business, and to reduce cost and complexity.

VMware vCloud Hybrid Service gives you a way to get started today, extending your existing IT investments in people, applications and data while offering an agile IaaS platform for the next generation of applications.

In this session, you will leave with a technical understanding of how to use vCHS to get agile scaling for growth, cut the cost of and complexity of disaster recovery, and extend what you already know into the cloud.

3:15 PM – 3:30 PM


3:30 PM – 4:15 PM

Closing Executive Keynote
General Session Room

Ben Fathi, Chief Technology Officer

The technology journey is a recurring cycle of disruption and creation – innovation in its purest form. Our mission at VMware is to ensure that this cycle of innovation will help our customers unlock the true potential of the cloud via the software-defined data center, the hybrid cloud, and end-user computing.

Customers face the challenge of managing the mix of new and legacy technologies, stifling an enterprise’s capacity to innovate and leaving teams overtaxed. Separating apps from the infrastructure allows us to do all of this. Over the last 15 years we have separated the app from the server and are now separating it from the network and from storage, allowing us to put entire network distributed applications into nice, simple containers that we can automatically and securely manage. The hypervisor is strategically positioned at the critical intersection of several connected domains: virtual machines, the physical network, virtual networks, and storage access, with unique visibility and hence the ability to play a key role in the next wave of innovations. There is also dramatic shift underway where providers of software are increasingly delivering their wares from the cloud. These innovations have unleashed a new generation of developers driving a deep shift in platforms and processes. Furthermore, they seek standardized ways to plug in leading data services and perform deep user analytics on top of massive datasets to drive rapid iteration based on customer needs.

These trends impact all industries – high tech, entertainment, education, government, media, manufacturing, healthcare, consumer products and more and promises to redefine the web as a delivery platform. VMware’s CTO, Ben Fathi, will share his perspective on these and other industry trends, how VMware is addressing them in revolutionary ways and how you, our TAM Services customers, are uniquely positioned adapt and reap the benefits in this era.

4:15 PM – 4:45 PM

TAM Day Wrap-Up & Customer Awards Presentation
General Session Room

Bret Connor, Vice President of Professional Services
Andy Nederveld, Practice Director, Americas Technical Account Managers

4:45 PM – 5:45 PM

Customer Reception
Moscone West, First Floor Lobby

Pat Gelsinger, Chief Executive Officer

5 thoughts on “VMworld 2014 US – TAM Day Program Guide

  1. Pingback: VMworld 2014 Top 10 Tips for VMware TAM Services Attendees | VMware TAM Blog - VMware Blogs

  2. stan

    This will be my first time participating in the entire TAM day. I usually get in at around noon from the east coast.
    Is there a continental breakfast fast or coffee provide prior to the opening session at 10 AM?

  3. Ron

    Stan, thank you for your question on TAM Day.

    We will NOT be supplying a breakfast, but will be supplying a full lunch and afternoon snacks for TAM Day.

  4. Pingback: VMworld 2014 & TAM Services - Your Customized Experience | VMware TAM Blog - VMware Blogs

  5. Pingback: Welcome to TAM Day at VMworld 2014 US | VMware TAM Blog - VMware Blogs

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