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Tag Archives: VMworld

Four Unique Enterprise Customers Deploy VSAN

By Frank Gesino

Frank_GesinoAt VMworld 2016, we had a great opportunity to showcase four customer use cases for VMware Virtual SAN™. The session “Four Unique Enterprise Customers Deployment of VMware Virtual SAN” was hosted by VMware SE Manager Peter Keilty (SDS East, Office of the CTO, Americas Field Storage and Availability). Peter was very familiar with all four use cases, as he was intimately involved in the design and implementation for all four customers. He was also a key contributor of presentation content.

VMware Storage Solution Architect David Boone was the lead engineer for all four customers’ Virtual SAN use cases. With Peter, David provided design and implementation guidance—from POC through production—and also helped provide content for this presentation.

The customers who participated in the session were: Team Lead/System Engineer Glenn Brown (Stanley Black & Decker); AVP of Corporate IS Mike Caruso (Synergent); AVP, Sr. Staff Specialist Tom Cronin (M&T Bank); and Team Lead of IT Infrastructure Andrew Schilling (Baystate Health). They all did a fantastic job providing insight into their unique use cases and the value and ROI of Virtual SAN.

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VMworld 2016 for TAMs: What to Know Before You Go

Joining us at VMworld this week in Las Vegas? We’re excited to see you! Here on the ground as we set up, time seems to be moving extra slowly. The party’s about to start and the guests are on their way—but for now, we have to wait. (Talk to us Thursday as we wonder where all the time went!)

For our TAM customers, we’ve made sure there’s no limit to the opportunities to learn more about the latest in IT. Whether it’s your first, second, or tenth VMworld, you’re in for a whirlwind week. There’s a lot going on the next few days—plan wisely.

A TAM Customer with a Plan

Here’s a rundown of key VMworld moments:

  • VMworld: Sunday, August 28–Thursday, September 1 at the Mandalay Bay Hotel and Convention Center, Las Vegas
  • TAM Customer Day: Sunday, August 28
  • TAM Lounge: Monday, August 29–Thursday, September 1
  • TAM Customer Central: Monday, August 29–Thursday, September 1

Now, you may have already registered for VMworld. But have you checked in with your TAM? We’ve got countless breakout sessions, deep dives, and panels planned, and your TAM can help orient you toward those events most relevant to your business.

This year, we’re continuing the VMworld tradition of TAM Customer Day. We’ll talk through your issues, work collaboratively to find resolutions, and introduce you to experts on VMware best practices. This year’s TAM Customer Day falls on Sunday, August 28, the day before VMworld starts.

Something for Everyone

This year, we’re bringing in VMware thought leaders for Office Hours at TAM Customer Central (TCC) Headquarters. Stop by, chat, and ask questions—we’re all ears. There really is something for everyone:

In the TAM Lounge and TCC:

  • Monday
    • Troubleshooting Storage Performance in vSphere: Walk through the vSphere storage stack, configuration suggestions, and diagnostic advice.
    • CLEAR Insights: Get a sneak preview of the CLEAR report, detailing the progress and challenges of mature TAM customers.
    • Overview of Virtual Technical Advisor Service: Join us for a journey through the VTA Service with real-world examples.
    • TCC Office Hours: Chat with Nisha Rai, VMware Tools Product Manager.
  • Tuesday
    • Real-World Maturity Analytics Trends and Discussion: This session highlights key findings and broad analyses from the TAM CLEAR report.
    • Premier Support Services: Learn the differences between Mission Critical and Business Critical offerings in Premier Support, VMware’s top technical assistance solution.
    • Introduction to TAM Services: New to the VMware TAM ecosystem? Drop in for the low-down on all things technical.
    • TCC Office Hours: Chat with Yiting Jin, vSphere Senior Product Manager.
  • Wednesday
    • A Customer’s Perspective on Driving IT Transformation: Take a look at real-world IT transformation challenges—from the customer perspective.
    • TAM Family Program Analytics: Want to learn how TAM Family customers use our team’s analytics? See how TAMs help set up their customers for success.
    • Production is Down—So Are My Tools: Explore a production outage use-case to see VMware solutions in action.
    • TCC Office Hours: Chat with Amanda Blevins, Director of Technology, Office of the CTO.
  • Thursday
    • Overview of Virtual Technical Advisor Service: See Monday’s description.

… That’s Not All, Folks

Get social! Throughout the event you can find us on Twitter and Facebook. Follow along for updates from the TAM Lounge, or join the conversation with #VMwareTAM.

And of course, remember to keep some extra space open in your luggage. How else will you cart home all your fantastic VMware swag? We’ve got two daily prizes up for grabs—one slick VMworld aviator jacket and a voucher good for any VCP exam. You could be one of our lucky, random winners.

That’s all for now. We look forward to seeing faces both familiar and new at VMworld. Until Sunday!

It’s the Most Wonderful Time of the Year

Cheryl_EaganBy Cheryl Eagan

Late August into early September—my favorite time of the year. Why? Because it’s time for VMworld, which means it’s also time for TAM Customer Day and TAM Customer Central.

I know people laugh when I call this my favorite time of year, but it’s true. TAM events at VMworld are some of the most rewarding things I work on, and have been ever since I joined VMware over nine years ago.

The reason I find it so rewarding is that it’s a great opportunity our TAM customers cannot get anywhere else. They gain so much value in such a short time. They get to have in-depth conversations with VMware business leaders, interact with their peers, and network with people within their industry or who have similar challenges and use cases in their business. It’s a time when our customers feel like they are really being heard.

The other reason why I love this time of year so much is that I get to see the value and the joy that it provides my fellow TAMs. They work so hard all year to advocate for our TAM customers, this is the time it all comes together.  VMworld is our most important annual event and it gives us the chance to meet face to face with our customers. We get to talk about issues, and line up meetings and discussions for our customers with the people who can listen and help. This one week drives much of what we do all year long.

What’s planned for this year?

VMworld begins Sunday, August 28 and runs through Thursday, September 1. The event is at vmworld-2016the Mandalay Bay Hotel and Conference Center in Las Vegas. If you haven’t already planned to attend VMworld, you should register now. TAM Customer Day will be held August 28. The day starts with an invitation-only VIP breakfast for our full-time TAM customers.  Every year we feature industry expert speakers on a variety of topics addressing our customers’ top priorities.

The General Session will start in the main conference hall and will include a welcome by VMware CTO Ray O’Farrell. Next, there will be five breakout sessions centered on discussing key customer challenges. There is a lunch and award session, during which we award customers who have done creative, unique things with our solutions and provided incredible value to their companies.

We then have “Ask the Experts” breakout sessions. In these sessions, over 100 VMware subject matter experts make themselves available to answer the specific concerns of our customers.

The final session of the day is a CTO panel, during which customers can participate in Q&A. After this, there will be a session close and reception.

What has changed since last year?

After last year’s event, we received feedback that our customers wanted more technical-level sessions, as well as smaller groups for more focused attention. In response to that, we’ve focused breakout sessions around some of our key customer challenges such as management automation, the vSphere platform, and mobility. These sessions are hosted by product teams, business unit leaders, and technical marketers. We’ve increased the time set aside for these sessions so our customers can make the most of them.

We’ve also expanded our “Ask the Experts” sessions because these sessions have been the most popular amongst our customers. There will be over 100 tables at this event and more time set aside for participation in these sessions, as well. During “Ask the Experts”, customers can focus on very specific technical aspects of VMware products and tools.

The CTO panel is a new addition to TAM Customer Day and is also in response to our customers’ desire to include more technical content in the event. At the end of the panel, customers will be able to ask questions of our CTOs and thought leaders. They’ll get a peek into what they can look forward to from VMware, and provide input to the people who actually drive VMware’s vision and strategy.

Beyond TAM Customer Day, what other TAM activities are happening at VMworld?

TAM Customer Day became so large that we decided to extend this exclusive experience throughout the entire week of VMworld. Five years ago, we started TAM Customer Central, which quickly became popular. In our first year, we had a couple hundred attendees. Last year, there were 1,700 customer visits.

TAM Customer Central runs Monday through Thursday, and provides a great experience to TAM customers. During these sessions, you participate in intimate, highly interactive discussions that pertain specifically to your business. If you are unable to attend TAM Customer Day, work with your TAM to make use of Customer Central. Your TAM can help you plan the week to be sure you engage in activities that are the most critical and most important to you and your business.

What should I do now to get ready for VMworld and TAM Customer Central?

First, if you haven’t already, you should register. Next, work with your TAM to plan your time at VMworld. This is your chance to discuss your challenges, ask questions, and gain insight into VMware strategy and future solutions. These opportunities are simply not available anywhere else but VMworld. During our exclusive TAM events, you get to provide input, discuss your specific needs, and speak in person with people who can take your input and influence future VMware products.

The VMworld Schedule Builder opens July 19, and only TAM customers will be able to register for the deep dive sessions available through TAM Customer Central. If you need more information or want to confirm your registration, talk to your TAM Keep in mind these sessions fill quickly.

I hope to see you at VMworld, and I especially hope to see you at our various TAM events during the week. Like me, maybe you, too, will come to think of this as the most wonderful time of year.

Cheryl Eagan is a Principal Technical Account Manager for VMware based in Georgia.

Early Bird Registration closes June 6th – Register Now!




By Victoria Phillips

Please join us for TAM Customer Day 2016 on Sunday, August 28th, from 9:00 a.m. – 5:00 p.m. in Las Vegas!  Early Bird Registration closes on June 6th so register now!

TAM Customer Day will give you the opportunity to interact with VMware professionals regarding your highest business and technical priorities. During these focused and informative sessions, you will:

  • Interact with presenters and technical expertsvmworld-2016
  • Learn about VMware best practices, future plans, and evolving strategies
  • Connect and network with peers

Register today for this great opportunity! You must be registered for VMworld in order to register for TAM Customer Day.  Please verify your TAM’s email address during your VMworld registration; this will identify you as a TAM customer for future information.  Additionally, select the TAM Customer Day Pass” option in order to attend TAM Customer Day.  If you have any questions, please be sure to ask your TAM.

Victoria Phillips is a Senior Marketing Manager for the VMware Professional Services team. 

TAM Customer Day US Registration is Now Open




By Victoria Phillips

Last year’s TAM Customer Day event was an enormous success with an amazing turnout. We have some exciting changes for 2016 and hope you can join us! TAM Customer Day will be held on Sunday, August 28, 2016, from 9:00 a.m. to 5:00 p.m. in Las Vegas.

These invitation-only, customer-only sessions will focus on current customer challenges and business issues. TAM Customer Day is a great opportunity to:

  • Interact with VMware experts and leaders.
  • Network with peers and industry professionals.
  • Learn about VMware best practices, future planning, and strategies.

Register Today!

You must be registered for VMworld in order to register for TAM Customer Day. Please verify
your TAM’s customer email address
after your VMworld registration; this will identify you as a TAM customer for future information. Select the TAM Customer Day Pass in order to attend TAM Customer Day. If you have any questions, please ask your TAM.

Victoria Phillips is a Senior Marketing Manager for the VMware Professional Services team. 

VMworld Barcelona: Streamlining Data Center Operations (Real World Experiences)

With Colin Fernandes, Cloud Management Solution Evangelist

ae_avatarBy Adam Eckerle

TAM Day was full of great sessions and I was able to attend the second Business Track session presented by Colin Fernandes, Cloud Management Solution Evangelist on Monday afternoon. Colin’s session, “Streamlining Data Center Operations – Real World Experiences,” gave TAM Day attendees an overview of the business challenges for IT operations and showed how several customers overcame those challenges with the VMware family of products.

I really enjoyed the way Colin engaged with the audience straight away by walking amongst us instead of sticking to the stage. His thoughts were insightful and his use of real customer use cases did a wonderful job illustrating the messages he set out to deliver. The session was business-focused but Colin was able to weave in some technical bits that I believe catered to some of the architects in the room. But, more to the point, we not only heard Colin speak of today’s operational challenges, but also why those challenges exist in the first place.

Colin sprinkled in some great terms such as “Digital Darwinism” and “Technical Debt” that he used to describe some of his four key points:

  • Digital transformation
  • Operational challenges
  • Here & now – customer use cases
  • Roadmap

With each point came more context of the challenges our customers face along with the value of our solutions in real world settings. Colin spoke about Cost and Agility where he made a great point that Cost is much more complex than just the price tag. And in an unexpected turn, we were even discussing Big Data and how the amount of data that exists is overwhelming – yet our understanding of data can cause false assumptions and conclusions which can negatively impact our customers and their businesses.

The customer use cases and stories were definitely the highlight of the session for me, and I think most of our TAM customers would agree! The customers varied in size and stature from a medium-sized Hospital to a large Global Enterprise. While the challenges of these disparate customers had quite a few common threads, the ways in which each of them attacked and ultimately overcame them were quite different. We heard how Log Insight and vRealize Operations really worked to enable correlation and context for the enormous amount of data being collected from our customers’ infrastructures. This, in turn, enabled infrastructure decisions to be made quicker and with less risk while leading to more efficient operations.

Colin was also able to succinctly provide guidance on when it makes sense to go all-in with orchestration using tools such as vRealize Orchestrator and vRealize Automation – which I feel was spot on.

After reflecting on the session and my notes, one of the big takeaways from Colin is that there are many common infrastructure challenges, and just having the monitoring data alone doesn’t enable our customers to properly act on that data. Customers need context, or said in another way, they need intelligence to go along with that data. And finally, the parameters of our customers’ businesses – such as size, industry, and priorities – will dictate how to best act on that intelligence. This was definitely a great session and Colin did an amazing job keeping the audience engaged and making the session extremely informative.


Adam is currently a TAM for VMware who works with a small number of large Enterprise & Government customers as a consultant within the VMware Professional Services Organization (PSO). Adam provides technical guidance and advocacy to his customers and provides customers access to exclusive content, access to road maps & product managers, as well as being the single point of contact for everything VMware-related. He currently holds VCAP-DCA, VCAP-DCD, VCAP-DTD, EMCISA, and several Cisco Data Center Specialist certifications. Connect with Adam on LinkedIn.

VMworld Barcelona Session TAM1657 – What’s Next for vRealize Automation



By Adam Eckerle

This morning we were able to announce vRealize Automation 7.0 during the opening keynote of VMworld Europe. It is an exciting release and is packed full of new features. TAM customers received an exclusive deep dive into this new release from Naomi Sullivan, Group Product Line Manager, and Becky Smith, Senior Product Line Manager.

You can find more information about these new features and functionality on the official vRealize Automation blog. The highlights include:

  • Simplified configuration process
  • Unified service blueprint and design canvas
  • NSX integration
  • Blueprints as code
  • Improved extensibility

Becky and Naomi started out the session by taking customers through the upgrade paths while being open and transparent about when to upgrade vs. re-deploy and migrate. There were quite a few questions from customers regarding the upgrade process which led to a fruitful discussion for both attendees and the VMware product team. Becky and Naomi also showed a demo of the simplified deployment which really shows how quickly customers can deploy vRealize Automation (vRA). It really is simple!

We also saw demonstrations of the new unified blueprint canvas and deployed a multi-tier app complete with NSX micro-segmentation to show off the new capabilities. Next we took a look at the new VMware Identity Manager (vIDM) integration and customers really responded well to the capabilities shown. Becky and Naomi polled the audience several times to get a feel for how customers were deploying our products and many of the attendees indicated that they had both vRA and NSX in production which led to really great questions from the customers.

The session wrapped up by spending some time discussing and demonstrating what is possible with the improved extensibility features. If it wasn’t already clear by now, it absolutely showed the focus of improving usability in this 7.0 release. The customers shared some really great use cases after the demonstrations.

This was a really great session which was completely full with about a dozen more standing in the back. As is typically with TAM Customer Central breakout sessions, it was more of a discussion with customers and PMs than it was a presentation. The excitement around vRealize Automation was very clear and customers can’t wait to start planning their upgrades!


Adam is currently a TAM for VMware who works with a small number of large Enterprise & Government customers as a consultant within the VMware Professional Services Organization (PSO). Adam provides technical guidance and advocacy to his customers and provides customers access to exclusive content, access to road maps & product managers, as well as being the single point of contact for everything VMware-related. He currently holds VCAP-DCA, VCAP-DCD, VCAP-DTD, EMCISA, and several Cisco Data Center Specialist certifications. Connect with Adam on LinkedIn.

VMworld Barcelona: TAM Day Welcome and Executive Keynote

Craig StanleyBy Craig Stanley

The 10th annual EMEA TAM Day kicked off to a large and engaged audience of over 400 TAM customers. Toby Luscher, TAM Practice Manager, got the day started with an interesting analogy about how Generation Z views technology differently from the older generations. He commented on how the younger generations have an expectation, not of technology, but of apps. He gave an example of how his daughter changed banks three times – not because of service issues or incentives, as would have previous generations, but rather because of the bank’s apps. The world is increasingly moving toward a commoditized environment where true innovation is rooted in the customer or user experience.


Joe Baguley, Vice President & CTO EMEA, then took the stage with a topic called “A Cloud For All Seasons.” His presentation highlighted the current IT challenges of bridging between our rigid infrastructure and a more dynamic, digital one. He reiterated the increasing reality of “app-consumerism” and described the obstacles that hinder IT from being application-agile. Every IT project follows a cycle of implementing an application, collecting data from it, analyzing it, then evolving into the next generation of the application. He stated this cycle typically takes about 18 months – far too slow for app-hungry consumers. Where technology innovation of the 1970’s through the 2000’s was focused on building better infrastructure, today’s leading innovators focus on building better and faster processes.


The message for today’s IT leaders is to figure out how to move through the application development cycle faster and getting infrastructure out of the way. VMware’s Software-Defined Data Center leadership provides the foundation for any application to be delivered on any server, on any storage and on any network, thus helping IT respond to customer application demand.


Evolve Your Cloud With IT Business Management

Sajai Krishnan, VP, Product Marketing, presented an overview of IT Business Management (ITBM) highlighting the solutions of vRealize Business to a group of about 100 TAM customers. Sajai described the problems facing many IT organization in having the right information at the right time to be able to make the most effective decisions in IT business management.

He identified three common problems ITBM helps with:

  1. Decisions are made by “gut feel” – Without internal information systems and data, infrastructure and architecture decisions are made without any metrics or data.
  2. Problems with cost allocation models – Cost-only allocation methods create conflict since all systems consume varying levels of resources. By forcing lower-cost applications to subsidize more expensive environments, opportunities are created for disgruntled LOBs to seek a more equitable solution outside IT.
  3. Difficulty in explaining IT costs – Without metrics and data, the cost to support an application cannot be made transparent or clear enough to communicate the value being delivered.

Sajai illustrated how the ITBM processes can help customers who may be at a:

  1. Crawl stage – Just getting started with costs and metrics around vSphere
  2. Walk stage – Implementing cloud business management around hybrid clouds
  3. Run stage – Implementing IT Business Management, providing full financial management for the entire IT services stack (one cloud, any app, anywhere)

Private Cloud Costing is the ITBM solution that helps the customer at the “walk stage” by automating vSphere costs and utilization. The Cloud Business Management solution targets the “walk stage” by giving customers the ability to compare and contrast the operational costs of servers and application groups across private and common public cloud providers. It provides the customer with a dashboard illustrating where the greatest cost efficiencies may be located. Lastly, Enterprise IT Business Management closes the loop on the “run stage” by supporting data integration with corporate information systems (HR, payroll, GL, etc.) to better illustrate the value IT brings to the entire business.

The session closed with a couple of questions regarding scale, such as the ability to handle as many as 20 vCenters. Sajai commented that ITBM solutions could fully scale to larger environments such as these.

Empower the Mobile Ecosystem Through Strategy and Secure Enterprise Integration

This session was presented by Dor Zakai, EMEA Sales Engineering Manager to an audience of 60. The main focus of the session was around Air Watch, and this solution enhanced the mobility demands of customers, while maintaining the prime directives of IT are around security, management and enablement. Dor noted that the current mobile environment is complex and becoming more complex rapidly. To make matters worse, oftentimes multiple mobile initiatives are going on at the same time, many of which may not be heading toward the same outcomes.

Dor illustrated the new integration developments in iOS, Windows 10 and Android that allow Air Watch to effectively enable user device sourcing while maintaining security, control and governance. Some of the key services Air Watch delivers are:

  1. Mobile Device Management – The ability to support multiple devices, OS’s, etc.
  2. Mobile Applications Management – Providing one catalog for corporate apps and providing adaptive access with SSO (Single Sign On)
  3. Mobile Content Management – Provides enterprise-grade security, forces content expiration and controls downloads, sharing, etc.
  4. Mobile Email Management – Provides email integration with most existing mail systems or via an Air Watch inbox
  5. Mobile Browsing Management – Provides a secure browsing environment with or without VPN
  6. Unified Laptop Management – Air Watch handles more than just mobile devices

In closing, Dor explained how Air Watch can empower IT to respond to and deliver information ubiquity without sacrificing a secure environment, control over data leaving the firewall, and enabling users to be more productive.


Craig is on the Global Technology & Professional Services team and supports TAM service development. Craig developed the Customer Maturity Assessment, the NSX Readiness Assessment and several other methodologies used by TAMs. Craig has over 30 years of experience in IT, covering Development, Systems Support, Data Center Management, Strategic IT Planning, and Benchmarking. Prior to VMware, Craig was a Research Director and VP with Gartner, Inc. Craig managed and led the evolution of the server models and architected the storage management TCO and ROI models. Craig also authored several research notes on TCO, ROI and Best Practices. Craig holds a bachelors degree in Marketing from the University of South Alabama and an MBA in Management from The Citadel in Charleston, SC.