Our global TAM community works relentlessly to improve TAM Services, and we work relentlessly to improve TAM Service excellence and provide even more value to you, our VMware TAM customers. As 2015 draws to a close, we’re taking a moment to reflect on the value-added services and programs we’ve added this past year. The following is just a sampling of what we’ve put into play in 2015:
Expanded service offerings: Two new TAM services, NSX TAM and vRB TAM, focus on helping you succeed with new and advanced technologies, namely VMware network virtualization (NSX) and business intelligence (VMware vRealize Business Suite) offerings.
Direct access to specialized expertise: We have established a team of TAMs who are VMware product and technology experts in specific areas, and gave all of our TAMs a direct line to them. This structured, instant line of access makes all of our TAMs better at fielding requests and providing advice. Plus, it’s an ideal way for your TAMs to quickly get your feedback and requests to the right VMware product team.
On-demand access to high-value information: Three popular new communication tools give you instant access to high-value information about programs, education, break/fixes, and current alerts:
- The TAM Source Newsletter is not your average newsletter. For starters, you don’t subscribe to it. Your TAM personally curates a custom newsletter just for you from a long list of articles, product announcements and other items, sending you only the subset that is most relevant to your needs. Be sure to ask your TAM about this cool new twist on the traditional newsletter.
- The VMware TAM Blog was created in response to customer demand, and provides a steady stream of the latest news and information. You can bookmark it, sign up for the RSS feed, or follow us on Twitter (@vmwaretam).
- We recently began hosting a series of TAM Customer Webcasts covering a variety of topics. Most of these webcasts are available on-demand after they are presented, so you can access them whenever it is convenient. From that same link, you can also view the upcoming live webinar events.
Expanded TAM offerings at VMworld: In case you missed it, the turnout at this year’s VMworld far exceeded expectations. And as usual, TAM Day was one of the most popular events. This year, in response to attendee feedback, we included an expanded, two-hour version of our Ask the Experts luncheon. TAM customers often tell us that this luncheon is the most impactful session they attend at VMworld because it gives them direct access to multiple experts in various product areas. Here, they can influence our product direction and/or get questions answered directly from the experts who are creating our solutions. We’re looking forward to building on these kinds of events to generate even more informative customer conversations at VMworld 2016 in Las Vegas (August 28 – September 1). We are planning to add more small-group sessions and one-on-one meetings with engineers, where you can hear about NDA programs, product roadmaps, and other insider developments. Hope to see you there!
We’re proud to have been a part of your success this year, and we look forward to creating even more value with new and enhanced programs and services in 2016. If you have suggestions for how we can improve our service offerings, please leave a comment or share them with your TAM.
Steve Kemp joined VMware in April 2006 and helped grow the TAM Program from 12 to over 300 TAMs globally. As Director of the US West TAM Program, he leads VMware’s leading customer success program for most of private sector, leveraging 20 years of high-tech industry experience including software and hardware infrastructure, networking and storage.