Home > Blogs > VMware TAM Blog

VMworld 2014 & TAM Services – Your Customized Experience

VMworld 2014 is just a couple days away and it’s going to be epic. Get ready for the next step in the VMworld journey: cutting-edge hands-on labs, high-impact breakout sessions, opportunities to network with the people shaping the future of IT and, of course, exclusive events for our TAM Services customers.

As we approach this year’s conference we want to reminder you about the exciting events designed exclusively for our TAM Services customers as well as provide you some tips during your time here in San Francisco.

And of course, follow @VMwareTAM on Twitter for updates and read our blog for daily recaps.


Where your VMworld experience begins!

In its 10th year this exclusive, invitation-only event provides our TAM Services customers access to VMware experts who will discuss the best practices, innovative technologies and strategies that will accelerate your IT transformation.

Moscone Center
Moscone West 2nd Floor
San Francisco, California USA

Sunday, August 24, 2014

Doors Open at 9:00 a.m  PT
Keynote at 10:00 a.m. PT

Review the Full Event Agenda

Convention Center Parking Guide and Map 

Follow @VMwareTAM on Twitter for updates on each day’s events and updates.

VMworld 2014 TAM Day will provide a variety of content-rich sessions and roundtable engagements designed to address challenges your IT organization is facing today. Take advantage of this unique opportunity to interact directly with peers and industry leaders and gain new perspectives and IT strategies to apply within your organization.

TAM Day kicks off at 10:00 a.m. on the Sunday, August 24th!

TAM Customer Central

Be Part of the Hub – Engage, Listen & Learn

As a part of our ongoing commitment to enhance your VMworld 2014 experience we are pleased to announce that VMworld 2014 TAM Customer Central is back for a 3rd year. This exclusive resource is available to only VMware TAM Services customers and is designed to ensure that you have the best possible experience during the entirety of the conference.

You will have exclusive access to VMware product managers and experts, in-depth technical deep dives and discussions, product road maps, technical previews, demos and more.

San Francisco Marriott Marquis
780 Mission Street
San Francisco, CA 94103

Headquarters: Foothill G1 & G2
Deep Dives: Foothill E, F & H (Map)

Monday, August 25, 2014          –     11:00 a.m. – 6:00 p.m.
Tuesday, August 26, 2014          –     11:00 a.m. – 6:00 p.m.
Wednesday, August 27, 2014    –      8:00 a.m. – 4:30 p.m.
Thursday, August 28, 2014        –     10:30 a.m. – 2:00 p.m.

Review the Full Agenda

Before You Go

You will be empowered to take advantage of the best educational opportunity to expand your knowledge, maximize your investments, and gain a greater competitive edge with cloud and virtualization solutions all while having some fun in the process.

Solution Exchange

The Solutions Exchange is undoubtedly the most action-packed part of VMworld.

The industry’s most forward-thinking IT solution providers convene in the expo space every year to showcase their innovative products and meet their customers and partners. Be sure to schedule your time and visit these sponsors. This is an amazing opportunity to explore and learn about new cloud-era innovations. Don’t just get your badge scanned – get a live demo, ask the difficult questions and get a datasheet or card so you can follow-up after the conference.

Booths range from the small pods to entire palazzos on the show floor. This year, over 300 exhibitors will be there for you to visit. The VMware booth will include technology demos, and expert bar, and theater presentations.

    Don’t forget to bring business cards or contact apps, as well as your backpack or swag bag to collect materials and goodies.

Hands-On Labs

Each year the VMworld Hands-On Labs (HOLs) are a huge attraction at VMworld. This year will be no different as VMware continues to innovate and provide a user experience greater than any other in the industry. The HOLs are designed around typical customer use case and business scenarios. This allows conference attendees to have a hands-on experience exercising workflows that relate to real-world scenarios.

Take on the HOLs to get more in-depth knowledge of these innovative technologies that you want to learn more about.  If you need help with a lab, flag down a lab captain to speak with a product expert. We have over 225 Product Experts under one roof to answer your product questions.

Why attend Hands-on Labs during VMworld?

#1. Be the first to take the latest Hands-on Labs.  Our labs are released every year at VMworld US. The labs feature the latest products, features and solutions from VMware and partners.

#2. Interact with over 225 VMware product experts under one roof. Our experts are ready to provide guidance, share best practices when using our products.  This is probably the only place in the universe where you can get access to this many product experts under one roof.

#3. Interact with your peers, and colleagues. This year we are featuring “Focus Areas” where like-minded individuals can take the same lab and share their experiences in a very casual and interactive manner.

VMworld Hands-on Labs Cloud Credits.

Attendees taking Hands-on Labs during VMworld will get points for taking labs. This is a great way to gain an upper edge on your peers and have fun taking Hands-on Labs.

New Hands-on Lab Content for 2014

We are extremely proud of our new Hands-on Lab content for 2014. We have taken the best from last year and improved upon it based on your feedback and comments. This year we are showcasing labs like Airwatch that will have outbound access to your device. This means you will be able to get an up close and personal look at how to manage mobile devices using Airwatch Management platform.

NSX Partner Solutions – we are featuring labs show casing integration with leading partners such as Palo Alto Networks, Juniper and Symantec. The NSX was the number one lab around the world last year and destined to continue to be in the top ranking this year. Be the first to test out our new labs.

The world around storage – We have great new modules dedicated to storage and storage performance monitoring. This is a great opportunity to get ahead on Virtual SAN technology.

We have a great deal of new content so be sure to check out our Hands-on Labs catalog on theVMworld.com Site. Plus, check out this sneak peek of the what you will see at the Hands-On Lab room:

Partner Created Hands-on Labs

This year we are featuring some top solutions created by our Partners who we incorporated as part of our development teams. We are very product of our solutions and hope you have time to take our Partner Hands-on Labs.

Please take a look at our complete Hands-on Lab catalog for VMworld 2014.

Introducing The Expert Led Workshops

The Expert Led Workshops provide an intimate experience with you and our product experts. The workshops are small by design and geared for you to take a lab, learn best practices and tips from the product Experts. You will follow along the Hands-on Lab and more important hear from the Experts on the tips and tricks when using our products. The Expert Led Workshops are scheduled through the Schedule Builder – they have filled up fast.

Self Paced Hands-on Labs

The Hands-on Lab we have known over the years. We are offering Traditional seating with desktops sponsored by Dell. These include the Dell Z90 and D90 Thin Clients and the beautiful 24” Monitors. We are also offering the ability for you to bring your own laptop to take a lab. If you do decide to take the lab using your laptop you will need the latest versions of Firefox, Chrome, Safari and Internet Explorer (10+) Please be sure to check the Lab hours – You do not need to register to take a Self Paced Hands-on Lab – just show up.

Product Focus Areas

As we mentioned above these areas are dedicated for you to come in with your like-minded individuals, take a lab and share experiences. We will have Product Experts in the area to help with any questions if they come up.

The Hot Spot is Back

We are planning on having 1 Hot Spot in Moscone West for users that would like to take a Lab in between sessions and breaks. We will have the area supported with product experts who can help you with product questions.

Breakout Sessions

Choose from more than 300 Breakout Sessions covering topics such as the hybrid cloud, enabling IT as a service and delivering end-user freedom while maintaining IT control.  Visit the VMworld 2014 Content Catalog today and explore the session topics, abstracts and presenters across a range of session tracks.

The Schedule Builder allows you to register for the sessions you want to attend.  In order to get into a session you must register.  You will not be able to book multiple sessions as the same time. Registering doesn’t mean that you must attend but keep in mind that if you register and don’t attend someone else is missing the session.

There will be many must see sessions. If you review the content catalog and look at the presenters you will notice that presenters are experts – engineers, solution and consulting architects as well as product managers. Many of the names may be familiar to you and the community. Be sure to sign up, as these will fill up very quickly.

The good news is, that if it is a popular session it may be repeated on another day/time. Popular sessions will repeat at least once during the conference. Remember to check the schedule daily – the VMworld event staff will put out daily updates that show any changes, additions, and deletions to the schedule.

Be careful about scheduling sessions back-to-back. Sessions are spread out across the VMworld Campus and there is a chance that the next breakout session is a not near the last. If you’re registered for a session you should have a seat available but if you are late you might not be able to get in.

Get Certified.

The VMware Certification Exam Center will be available this year. Sign up now and get 50% off certification exams, including advanced certifications, taken during the conference.

Space is limited: Reserve your seat today!


Use promotion code 2014VW50 to take these exams: Pre-register NOW!

  • VMware Certified Professional – Data Center Virtualization (VCP-DCV) – VCP550 or VCP510
  • VMware Certified Professional – Cloud (VCP-Cloud) – VCPC550 or VCPC510
  • VMware Certified Professional – Desktop (VCP-DT) – VCPD510
  • VMware Infrastructure as a Service exam – VCPVCD510
  • VMware View exam – VCP510-DT

Use promotion code 2014VWADV50 to take these exams: Pre-register NOW!

  • VMware Certified Advanced Professional – Data Center Design (VCAP-DCD)- VDCD550 or VDCD510
  • VMware Certified Advanced Professional – Data Center Adminitration (VCAP-DCA)- VDCA550 or VDCA510
  • VMware Certified Advanced Professional – Cloud Infrastructure Design (VCAP-CID) – VCID510
  • VMware Certified Advanced Professional – Cloud Infrastructure Administration (VCAP-CIA) – VCIA510
  • VMware Certified Advanced Professional – Desktop Design (VCAP-DTD)- VDTD510
  • VMware Certified Advanced Professional – Desktop Administration (VCAP-DTA)- VDTA510

*Please note: you must have authorization from VMware before you can register for these exams.

This is a great opportunity to validate your skills – at a significant discount.


VMworld 2014 is a powerful networking opportunity. Who you know has a huge influence on your success. Don’t miss out on this chance to build a professional network.

You’ll have the opportunity to meet with VMware engineers, architects, consultants and product managers, industry-leading analysts, bloggers, authors, peers and technology partners. Connect individually or in groups throughout the conference in Breakout Sessions, Hands-on Labs, Discussion Groups, the Hang Space, VMworld Party, Social Media.

It might be hard to read name tags so watch for the color scheme on the badge or lanyard. Each attendee will have a distinct color code that will identify their role. Pins are often used on the lanyards to identify special groups such as VMUG Leaders, vExperts and more. Lunch is also a great opportunity to meet new people.

Take advantage of every moment, from discussions with session & theater speakers — to demos with booth staff — to hallway conversations with other attendees. Don’t be afraid to tap the shoulder of that person standing or sitting next to you and introduce yourself.  Use VMword social media conversations to amplify your networking with the extended VMworld community.

And of course, follow @VMwareTAM on Twitter and read our blog for daily recaps.

NOTE: if you are attending and haven’t done so already, be sure to add your Twitter @name in the VMworld registration form. This is an opt-in option for printing this on your badge.

Hang Space

The Hang Space, a huge open-space  room next to the General Session theater, will be a destination for many attendees who share a passion for social media.  Plan to spend time at the Hang Space to network with bloggers, subject experts, executives and VMworld Attendees.  It’s the perfect place to meet-up, get organized, catch up on news & email, blog, charge devices, or just relax with lounge seating, interactive games and beverages.

  • LIVE streamed Community Tech Talks (stage and seating)
  • VMware Communities Info Desk (meet VMware Community Mgrs)
  • CloudCred Pod (prizes based on Hands-on Lab tasks)
  • Blogger Tables (powerstrips and high speed wired internet)
  • Social Media Command Center (monitoring & publishing for VMworld social media)
  • Jumbo Screens for social media, General Session video broadcast & show highlights

Other Lounges

Explore the various Lounges around the VMworld venue — from the Partner Lounge — to Advocacy Lounge — to Certification Lounge — to Alumni Lounge.  Each of these lounges offers a unique networking experience based on different audiences. Check the Conference maps for exact location of each.

Social Media Offerings and Opportunities

For a summary of all offerings, visit our VMworld Social Media & Community page or download the Social Media Guide . Please share this with your peers.

VMworld Mobile App

We highly recommend all attendees download and use the Mobile App this year. It has been refreshed for 2014 and integrated with social media, session and schedule info (with hashtags to tweet about specific sessions), daily agenda highlights and even a mobile game for attendees with leaderboard. The mobile app will be available for download for both iOS and Android devices from Mobile App Stores. (mid-Aug for U.S. and Oct for Europe).

VMworld Hashtags

The official VMworld conference hashtag is #vmworld.

We are also encouraging fun hashtags such as

  • #vmworld3word
    (your best 3-word tweet) and
  • #vmworldselfie
    (for selfies and group pics). Hashtags are also available for every Session & Lab by making a hashtag out of any SessionID or LabID (remove all dashes).

For more details on hashtags and to view realtime VMworld Twitter streams, visit VMworld Twitter Hashtags.

VMworld Discussions

Post VMworld discussions, reply to threads, share Q&A or upload documents for the community at our VMworld Discussion Forum.

This is a great place to connect with other attendees, browse topics or reach out to the Event staff. If you prefer Twitter, use the VMworld hashtags listed above to view conversations, network and post your tweets.

VMworld Bloggers

Blogger tables will be setup in the Hang Space and at the front of the General Session theater for use by VMworld bloggers. Blogger buttons will be available at the Hang Space tables and an unofficial Blogger list is available online along with a rollup of blog posts from contributing bloggers. View and signup at VMworld Bloggers.

VMworld Videos

At the Hang Space, there will be a Community Tech Talks stage with LIVE streaming video for sessions throughout the week. In the lobby of Moscone South, theCUBE, hosted by SiliconAngle and Wikibon, will be LIVE streaming interviews with executives, tech influencers and analysts. And roaming the conference hallways will be our own VMworld TV crew, providing conference highlights and interviews. Watch it all online and learn about schedules and signup at VMworld Videos.

VMworld Photo & Video Sharing

If you plan to take photos at VMworld, please tag them with #vmworld or #vmworldselfie and share them on Twitter, Facebook and Instagram. For any videos you create, please upload them to YouTube, Vimeo or try short video loops using Vine App and Instagram.

VMworld Gatherings

Plan time in your schedules for both official and unofficial conference events, community gatherings and sponsor parties — happening all week, night and day. We’ve put together aVMworld Gatherings list for you – and if you have an additional gathering you wish to add, please use the submission form on this page.

VMworld Channels / Social Networks

Here is a quick rundown on VMworld Social Media accounts to follow or subscribe to:

Pack Smart

Business casual attire is appropriate for attending all General Sessions, Breakout Sessions and Hand-On Labs while casual attire is appropriate for the VMworld 2014 Party.

Be sure to have some comfortable shoes – you will be doing a lot of walking. summer in San Francisco can be cool so bring a light jacket in case it gets chilly.

Oh yeah, you might also want to bring a small spare swag bag for all the stuff you take home.

Social Events

We know how to have fun….

Welcome Reception – Sunday, August 24 | 4:00pm – 7:00pm

Start your time at the conference with good food and good conversation. Catch up with colleagues, talk to technology partners, bump into Knowledge Experts and enjoy some down time with professionals in your field at the Solutions Exchange.

Hall Crawl – Tuesday, August 26 | 4:30pm – 6:00pm

Enjoy a refreshing beverage while you see the latest products and services from over 250 exhibitors at the Solutions Exchange.

VMworld 2014 Party – Wednesday, August 27 | 7:00pm – 10:00pm

This year’s VMworld party is the culmination of our 11th annual celebration! Join your VMworld community at Moscone Center and Yerba Buena Gardens for an evening of fun, feasting, and fantastic entertainment.

Casual attire; summer in San Francisco can be cool, a jacket is recommended.

Want More Fun? (Of course you do!)

If you are still looking for something to do outside of the official VMware parties, ask around and monitor the social media venues. There will be a host of unofficial parties nearly every day.

Check out the schedule of Gatherings, Tweetups, Parties and Activities are posted and being updated regularly up to VMworld.

Don’t Worry, It’s Recorded

The fact is that you can’t attend everything. So remember, the General Sessions and most Breakout Sessions are being recorded. The sessions and recordings will be posted and accessible to your account on www.vmworld.com in the coming weeks after VMworld 2014 US. Catch the sessions that you missed or repeat those ones you want to review again in the comfort of your own home or office.

The VMworld 2014 conference promises to be an amazing event and the VMware TAM Services social media activity streams will be very active during the conference and the our exclusive TAM Services events. Tune in to contribute and experience this dynamic event in a whole new way.

Follow us on Twitter and read our blog:    VMware TAM Program Blog      VMware TAM Program on Twitter - @VMwareTAM

See you at VMworld 2014 US!

This entry was posted in Events, VMworld on by .
Ryan Johnson

About Ryan Johnson

Ryan Johnson is a Staff Technical Marketing Architect at VMware. As an accomplished technologist his focus is enabling customers and community members to accelerate and simplify their infrastructure services and organizations through the Software-Defined Data Center. Ryan focuses on VMware Cloud Foundation and the VMware Validated Designs.

Follow Ryan on Twitter as @tenthirtyam.