Louise Ng, AMER Advisory Transformation Manager

The Easy Button: How Technology Transformation is Impacting Retail 

How much longer will there be an opportunity to go to a retail store to pick out the right size laptop, desktop, notebook, or computer power you need?

Will we even need a computer for typical household lifestyle use cases like paying bills and buying food, clothing, medicine, or essential services?

It feels like there is more and more pressure for everything we do to have a connection to a mobile device and all the data to be available in the cloud. Just press the easy button and Voilà you have a picture, a Snapchat, a video chat, and on and on.. just load the app and go!



This extends from personal day-to-day living to the corporations and service providers that influence what we do, where we buy things, and how we consume products.

Not only are the retail stores dying out, they are being replaced by Big Box Cloud providers and Big Box Telco and Internet providers that are driving our revised purchasing behavior.

We are all affected with decisions to change the way we live in using the automation that is available with our cell phones and the internet in our homes – SMART everything.

We balance out the features and capabilities of what we get from the traditional BIG stable companies to the new modern vendors that are soliciting us and telling us they have better service delivery at a cheaper price. We are testing vendors out before we extinguish our long-standing relationships with century old companies that reliably delivered a legacy utility service year after year.


The Easy Button: Purchase Habits are Changing in the Enterprise

While we see it in our households, it is just as loud in the office.

Corporate enterprise is making the same lifestyle decisions we are making in our homes.

Purchasing computer capability on demand for specific use cases is available for an enterprise today; key decisions are being made to replace some or all of the in-house compute with infrastructure services provided by the Big Box Cloud providers – AWS, Azure, Google, and the like.



This shift has been driven by multiple CXO key business drivers that require speed, agility for capacity on demand to stay competitive in their vertical markets.

The ease of access to infrastructure on demand is analogous to pressing the button on the gas pump or opening the water faucet or adjusting the thermostat in your home.

On-demand usage with pay by the drink billing is a utility model that is expected by the household consumer and now by the corporate enterprise.

With all the push for “Cloud First” and “Digital Workspace” initiatives we are seeing a core business model shift.

Processing the self-service “easy button” changes the game on not only where the computer power comes from but also causes a chain reaction to many operational business processes.

As the need for speed has become paramount there continues to be erosion of control over the use of infrastructure. The opportunity for “swipe your card” infrastructure goes on uncontrolled with the Line of Business owners pushing fast and shadow IT ensues… but there is a choice.


The Easy Button: Combat Risk and Retain Relevance 

What about the unknown risks introduced without a governing control point that drives workloads to the best choice provider based on a set of criteria – like service level, cost, compliance, security, and regulatory constraints?

Building self-service capability is one way to control the extent of shadow IT.

This could be part of a hybrid IT management strategy that supports the use of a utility model that allows your enterprise to use infrastructure when needed and the consumer receives a charge back bill based on utility pricing.

This gives enterprise IT the ability to compete with the Big Box Cloud providers and use a multi-cloud hybrid IT management strategy.

Hybrid IT management goes beyond self-service in that the enterprise CXO builds contractual agreements with the Lines of Business or his enterprise customers to supply usage on demand at negotiated or comparable retail rates but with more appealing service level agreements.

The CXO can choose to dynamically change the “at market price” similar to any of our household utility providers. Think of how the price of gas fluctuates or the price of water, sewer, electric – the service provider periodically changes the price per unit based on their markets.

Enterprise IT can and should become a revenue generating utility business instead of just an easy button for self-service infrastructure that leads to management and cost chaos.


In her role as the Americas VMware Advisory Transformation Manager, Louise is focused on driving the vision match with VMware customers on their next generation journey towards Digital Transformation. Louise helps enable customers to develop their path towards automation of their enterprise to speed up their time to market and deliver services, using an IT Value Model framework. Louise draws from years of experience in the field with customers and brings real-world insights to operationalize the new generation of the Digital Enterprise.