Success Stories

Application delivery linked to user experience

Ian Jansen van Rensburg, lead technologist at VMware Africa

User experience (UX) is hardly a new concept, but recently, attention has shifted to delivering solutions more closely aligned to customer expectations than ever. This has resulted in an environment where UX becomes fundamental to successful application delivery when so many more people are operating online remotely.

This means more than just having a mechanism in place to deliver application functionality quickly and efficiently to users. In the digital world, application delivery can refer to a pool of services that combine to provide application functionality from the data centres or cloud environments to end-users via the internet.

This is where UX comes into the equation.

Not limited to only the usability of an app, UX refers to aspects such as whether the software is useful, credible, accessible, and valuable. Given the wealth of competitive offerings available in the market, an application with a low UX ranking will most likely be easily be replaced with another with more fit for purpose.

With more organisations considering a hybrid cloud model, UX is becoming central to cultivating an interoperable environment where applications can ‘talk’ to different cloud providers and deliver a seamless experience to the end user. After all, unlike the bits and bytes approach of the past, most decision-makers today don’t care how technology works as long as value-added activities get done.

UX Customisation comes out on top

Users often expect their service providers to offer them customised solutions based on the information they have on them. People tend to be willing to sacrifice a degree of privacy to get rewarded with more price-sensitive and tailored offerings that meet their requirements.

To do this, the application delivery stack must correlate data and then convert that into actionable insights.

This empowers decision-makers to more quickly guide business strategy to reflect current market demands. Inhibiting this is a lack of UX resources at many companies. Whether that is a dedicated, skilled professional or developers with a background in UX, companies are to critically examine how they approach the application delivery process.

Of course, there is an alternative available. This sees companies partnering with trusted service providers who understand their business. In turn, these experts can provide the applications and tools required to deliver the most value and best UX catering for their needs.

Sometimes an external partner can provide the level of oversight needed to accurately measure the interoperability of applications especially when migrating to a cloud environment. These partners don’t typically have the same preconceptions that internal users have around what applications should be capable of doing. By receiving a more candid audit, an organisation can start taking the steps necessary for a more UX-friendly environment. Judging by how integrated technology will become into all aspects of the business environment in the future, this becomes a vital differentiator.


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