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Cloud computing: it’s an approach, not a destination

Hi, my name Murthy Mathiprakasam. I joined VMware last week as a product marketing manager.

The first few weeks at any job are a blur of ramping up, learning the lingo, and generally drinking from the fire hose.  At VMware, this is all in hyperdrive.  Not only is there a lot of exciting stuff going on over here, there are also a dizzying amount of tech terms and acronyms.  Through it all, one word has come up in almost every meeting and conversation I’ve had: Cloud.  

Now, I have to admit, I’ve always found the term and the buzz around it kind of confusing.  It seems like everyone has their own definition of Cloud, and every technology company has a Cloud angle.  Isn’t VMware all about virtualization?

So, I set out to understand VMware’s definition of Cloud, and the first thing my new boss said was:   “It’s an approach, not a destination.”

He expanded on this, offering the following perspective:  Cloud Computing is an approach to computing that leverages the efficient pooling of on-demand, self-managed virtual infrastructure, consumed as a service.

And then, it all came together for me.   

We live in a world of getting “exactly what I want, exactly how I want it, exactly when I want it.”  People buy shoes, apps, car insurance whenever they want.  They buy music and movies however they want (a single song, a 2 day “rental,” a custom channel).  In all these cases, it doesn’t matter where the product is coming from – only that we get what we want, when we need it.

This is the promise of cloud computing, bringing the “what I want, how I want, and went I want it” to the business.

And here is where I began to understand VMware’s vision.  There is no quick answer for “going to The Cloud.”  The approach is for IT departments to take an evolutionary path from virtualizing their data centers to developing a Private Cloud architecture that can be bridged with external Public Cloud resources to get the full flexibility of a Hybrid Cloud.  For IT departments to go down this evolutionary path, they are going to have to change the way they work. 

This is Cloud Computing.

It will take me a few more weeks to understand some of the concepts, the changes, and the technologies that will make all of this possible.  I do understand that virtualization is central to this approach. Some of the words I’m picking up are agility, self-service, security, policy-driven… but even if I don’t understand the details, I understand the potential.  Today’s datacenter isn’t built to deliver “what, how, when.”  At VMware, we are helping customers transform the way IT operates  – transform the datacenter  – in order to better serve the line of business (and us business consumers) in a way that is streamlined, responsive, and cost-effective.  

I’m looking forward to learning more about this approach and hope you are too.