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Author Archives: Bogomil Balkansky

Changes to Pricing Model

You may have heard the rumors and speculation that VMware is changing its pricing model with the introduction of a new version of VMware vSphere.  There’s only one way to find out the complete story – join us at VMworld San Francisco on August 27th to hear all the newsworthy announcements.

If you can’t join us in person next week, you can stay on top of the latest announcements about VMware’s cloud strategy and solutions by tuning into VMware NOW, the new online destination for breaking news, product announcements, videos and demos at: http://vmware.com/go/now

vSphere and vCenter: The Foundation of VMware’s Cloud Strategy

There are many exciting things about today’s announcements: a significant update to our flagship platform, VMware vSphere, the continued expansion of our vCenter management portfolio, a new licensing model to support management in virtualized and cloud environments, and some exciting new options for our SMB customers.  I’m certainly not suffering from a lack of topics for this blog post!

When we launched VMware vSphere 4 just over a year ago, we started talking about it in terms of a platform for cloud computing.  Over the months that have followed, we’ve articulated our definition of “Cloud", and have made great strides in executing on a strategy for delivering on the promise of cloud computing – a new model and approach for delivering IT.  The foundation of this strategy is to deliver the critical infrastructure and services required for enterprises and service providers to adopt this new model.  VMware vSphere 4.1 and the vCenter product family are cornerstone solutions for enterprise customers and service providers building private and public cloud environments. With today’s announcements there are so many new features and capabilities that advance these cornerstones that there is potential for the “bigger meaning” to get lost.  So, here is my take on how today’s news fits into VMware’s vision and strategy:  

VMware is bringing the benefits of cloud computing to internal datacenters by helping customers more efficiently and effectively manage existing applications while building the path to the private and public cloud.  This is what virtualization is all about. By enabling an evolutionary approach to cloud, VMware vSphere and VMware vCenter are the foundation for our cloud strategy, which includes:

  • Cloud Scale.  Scalability is absolutely critical to achieving the elasticity and economics of cloud computing. As such, we continue to enhance our platform to allow customers to scale to an unmatched number of VMs and hosts and meet the requirements of the most resource-intensive workloads and ensure that all business-critical applications can be safely virtualized.  Scalability is a major theme of today’s news, and we’re delivering some very dramatic leaps in this respect.

  • Cloud Elasticity. Over the past 12 years we’ve introduced and perfected the concept of “pooling” – grouping server compute and memory resources together so that they can be used and managed as a single “pool” of capacity.  We are extending these concepts to storage and networking so that vSphere becomes the orchestration layer for all three elements of the datacenter fabric.

  • Cloud QoS. Quality of service is not necessarily the first thing that comes to mind when one thinks of cloud computing. But this is precisely what is needed in order to foster cloud adoption in the enterprise. By combining the vSphere resource pooling with granular quality of service guarantees we effectively marry cloud elasticity with enterprise-class quality of service.

  • Cloud Economics. The efficient pooling of resources also delivers on the good old VMware value proposition of saving customers a lot of money, which also happens to be one of the salient benefits of cloud computing.  VMware vSphere 4.1 continues to reduce the unit cost of computing.

  • Cloud Business Model. Cloud computing is equal parts technology transformation and business transformation. The new reality is that the virtual machine is the unit of value measurement in the cloud – the way customers do cost accounting and chargeback. Second, cloud computing is about better alignment of cost and usage.  With the per VM licensing model for the vCenter management products we are aligning cost and value .

So that is the big picture.  As far as the details… VMware vSphere 4.1 really builds upon the platform in three ways:  delivering “cloud scale” to enterprise and service provider customers (and the scalability enhancements in VMware vSphere 4.1 are not percentages, they are multiples – in some areas two to three times the scale of version 4); enabling QoS guarantees with an emphasis on storage and network resources; and further improving resource utilization – which is critical to driving down the unit cost of computing.

I’m not going to dive deep into all of the cool new stuff.  You can find that in the press releases in Steve Herrod’s blog and on our Web site. What I will say is this – VMware vSphere remains the only choice for building cloud infrastructures!

I am excited about today’s milestone and about what is still to come.  We are now less than two months away from VMworld, so stay tuned!

We think it’s time to rethink

Bogomil Balkansky here, vice president of product marketing for virtualization and cloud platforms at VMware. Our team is responsible for bringing to market all of VMware’s datacenter products, including vSphere and the vCenter product family.

Welcome to our new blog.

Our driving mission at VMware is to reduce the complexity of IT. Our customers are on a journey. For many, it started with server consolidation initiatives. Now, on the back of the success and value these projects have achieved, virtualization is becoming the foundation for a more flexible, scalable IT infrastructure that can be delivered as a service. AKA Cloud Computing.

“The Cloud,” IT-as-a-service, utility computing — whatever you call it – represents the same thing: the next era in computing. It’s a very exciting time to be in this industry. We are on the precipice of great change, and this is a time of market disruption, technology innovation, emerging models, opportunity, promise and confusion.

I am very lucky to be part of a team – a company – that is passionate about its products, its customers and the process of pioneering the next era of IT. With this blog, we hope to give you a window into this experience, sharing our stories, offering perspective, and diving deep into the issues, challenges, and technologies involved in the journey from the physical to the virtual data center and onto the cloud. Some of the topics we’re passionate about:

  • Virtualization “Phase 2.” Server consolidation most certainly delivers benefits. However, it’s really only the beginning. VMware did not invent disaster recovery – we just make it better and more reliable. VMware did not invent provisioning – we just make it faster. Business continuity and improved agility – these are the benefits our customers in “Phase 2” of the journey are realizing today.
  • The virtual data center as a disruptive force. Virtualization and cloud computing represent a new approach to IT, and this means new approaches to many of its disciplines. Management and security are two that immediately come to mind. How will these areas change in the “new world?”
  • The path to the private cloud. At VMware, we define cloud computing as an approach that leverages the efficient pooling of virtual infrastructure, consumed as a service. We believe that virtualization is the way forward, and we’ll explore the technology that will enable the next era of IT.

Through our posts, we’ll share what we think, and we’d like to invite you to join the conversation. Have a topic you’d like to hear more about? An experience you’d like to share? A perspective or idea? Leave us a comment.