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Monthly Archives: July 2011

Understanding the vSphere 5 vRAM Licensing Model

With the Cloud Infrastructure Launch on July 12 we announced changes to the vSphere 5 licensing model. vSphere 5 will continue to be licensed per physical processor with a new vRAM entitlement pooled across the entire environment.

We're monitoring the feedback very closely, we take it to heart, and we do want to do the right thing for our customers.  In this post, I’d like to point out a couple of things that may have gotten lost in the discussions, share with you some of the thinking behind the vSphere 5 licensing model, and point you to a tool can help you assess what these changes will mean to you.  

We are noticing a critical misconception that is permeating many of the discussions around the changes we’ve made.  I’d like to clarify:  the new licensing model is NOT based on physical RAM.  It is based on the amount of virtual RAM (vRAM) configured to a virtual machine. We have seen a lot of instances where people are trying to calculate the number of vSphere 5 licenses needed by taking the physical RAM in a server and dividing it by the vRAM entitlement for a particular vSphere edition.   That isn’t quite how the new model works.

The vSphere 5 licensing model has a pooled vRAM entitlement. vRAM is total amount of virtual RAM allocated to all VMs, and it is important to note that the total allocated vRAM for most customers is substantially smaller than the available physical RAM.  Most customers reserve at least 20% of spare physical RAM capacity that is not allocated as vRAM.  

To really get an understanding of how many vSphere 5 licenses a customer needs, you need to sum up the total amount of vRAM allocated in all powered-on VMs, and divide that total amount by the entitlement for the particular vSphere 5 edition you are running.  Let’s look at an example: if you have 100 VMs with 4GB of vRAM each, then you need a vRAM pool of 400GB. If you are running vSphere 5 Enterprise (with 32GB of vRAM entitlement per processor license) then you need 400GB / 32BG = 13 licenses.  As you notice, there is no mention of physical RAM in this calculation.  To recap, vSphere 5 licensing needs are determined by only 3 factors:

  1. Number of VMs
  2. Amount of vRAM per VM
  3. What vSphere 5 edition you are running. The entitlements for the different editions are available here.

Our Technical Marketing team has developed a tool that can help you add the total amount of vRAM allocated in your VMs so that you can run this calculation.  There is also an accompanying video explaining how to use the tool.  In addition, we have noticed a few similar tools developed by the community.

How we got to vRAM

When we began the process of developing the new model, we set out to find a way to evolve vSphere’s licensing to lay the foundation for customers to adopt a more "cloud-like" IT cost model.  We were looking to develop a model that would be more congruent with the technology architecture of the virtual and cloud world, where resources are pooled for maximum utilization.  In short, we wanted a model based on consumption and value rather than physical components and capacity.

The design point of the licensing change was not to increase licensing costs, and we believe  90+% of our customers will not see a licensing cost increase.  Before we introduced the new vSphere 5 licensing model, which is based on pooled vRAM entitlement, we did a great deal of research, and carefully analyzed available customer data. Let me tell you what we found:

  • The average amount configured vRAM per VM is 3GB
  • The average number of VMs per physical processor is 5.7. I know this may be counter-intuitive to some customers who are pushing the envelope, but the detailed distribution of consolidation ratios is on the graph below.

Image001

So based on the above two metrics, even if you disregard the effect of vRAM pooling, the vRAM entitlements far exceed the common customer practice. In fact, some customers may see a decrease in their licensing costs: customers of vSphere Essentials, Essentials Plus, Standard, and Enterprise had 6-core per proc restrictions in the previous licensing model. In order to deploy vSphere on a new server with more than 6 cores per processor, these customers would have had to purchase additional vSphere licenses. 

Image002

We are confident that as we move into the cloud computing era, our vSphere 5 vRAM licensing model will allow our customers to best take advantage of the benefits and flexibility of cloud computing by allowing the pooling of licenses for maximum utilization and value:

  • As Forrester’s James Staten writes in his blog: “This change ties licensing more to the use of the product and encourages greater VM consolidation as it counts VMs by size, rather than per physical server. This incents packing lots of VMs on a single system and even lets you share vRAM entitlements across physical systems to accommodate more seamless growth of your environment and management of the pool, a key operational change called out in our Virtualization Maturity Model. Basically, now you can entitle your virtual environment in total, based on its capacity and fill it up as much as you want. This is much more consistent with their service provider pricing model; and if your goal is to build a private cloud, isn’t that the point? All in all, this shows that VMware gets it and is taking an active role in helping educate its customers that virtualization and cloud operations are two different things and making these distinctions clear is critical to their and your success. Well done, VMware.” http://blogs.forbes.com/forrester/2011/07/12/the-cloud-computing-market-grows-up/
  • And as the Taneja Group remarked: “We welcome this new approach, and believe it addresses the majority of licensing concerns that we’ve heard from VMware customers over the past couple of years.  First, it’s much simpler – users can now focus on how they actually use vSphere virtual resources on a given pool of physical servers, versus having to worry about how those underlying servers’ processor and memory configurations might grow.  And since baseline licensing is still tied to number of server cpu’s, the new licensing will not force changes to customers’ existing purchasing and budgeting processes.http://tanejagroup.com/news/blog/cloud/vmware-takes-vsphere-licensing-to-the-cloud

To wrap up, I would like to point to some of the advantages of the new model as articulated by some of our customers:   

I encourage you to download the tool and estimate you actual vRAM usage across your entire environment. Talk to your VMware or partner sales team to go through the numbers. For more information and materials, visit the vSphere 5 Upgrade center.

Bogomil Balkansky
VP, Product Management 

 

VMware: Building the Foundation for the Cloud Era with the launch of vSphere 5 and the Cloud Infrastructure Suite

Today marks a major milestone for us here at VMware. Not only did we announce a new major release of our flagship virtualization and cloud platform, vSphere 5, but we also unveiled a comprehensive suite of cloud infrastructure technologies that are purpose-built to help customers transform their virtualized datacenters into cloud environments.

Over the past decade, vSphere has become the virtualization standard for the enterprise, SMB and global service provider markets. We estimate that at the end of 2010, customers who deployed virtualization had 40 percent of their workloads virtualized. Impressive. By the end of this year, estimates indicate that customers will have crossed the 50 percent virtualization mark.  Independent analysts IDC and Gartner have each found similar customer metrics. With that, the end of the physical era of IT is well in sight, and we are onto the cloud era!

And it all started in 2001, when VMware launched ESX Server 1, the first x86 bare metal hypervisor. Since then, we’ve kept a breathtaking pace of innovation, and today is no exception: vSphere 5 has almost 200 new and enhanced capabilities that will simplify the lives of our customers, and deliver quick and tangible value to their organizations. The complete new feature list might be somewhat daunting, but the infographic below offers a fun look at the evolution of the product, and how vSphere has transformed IT.

VSphere Infographic
Click to enlarge image (jpg, pdf)

But the journey continues and we are focused on the next era of IT:  cloud computing. Our commitment is to help our customers reap the benefits of cloud on their own terms. That means leveraging the strong vSphere foundation to build a hybrid cloud architecture that offers customers the optimum balance of on- and off-premise infrastructure. 

At the core of this commitment is the sustained pace of innovation and the focus on product quality that convinced more than 250,000 customers and 5,100 service providers to entrust their applications to VMware. To these customers and partners, we would like to say “thank you!” On behalf of everyone at VMware, we look forward to continuing to set the standard for virtualization and cloud infrastructure. Today is a day of celebration!

Bogomil Balkansky
Vice President, Product Marketing