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Tag Archives: PDC

New Partner Demand Center Updates

New Partner Demand Center Portal Coming Mid-September
Our Partner Demand Center will be migrated to a new platform with an intuitive, easy-to-use interface, designed for you and your partners to download marketing materials and drive demand through campaigns. Similar to the existing platform, you will be able to access the new Partner Demand Center directly from the Partner Connect portal. Stay tuned – more information and a training schedule will be shared soon.

Agency Marketplace
Take your campaign to the next level with the help of our Agency Marketplace. Our curated agencies provide creative paid marketing solutions to supplement campaigns to increase prospect engagement and leads.

New Digital Assets
Check out these new digital assets that have been added including the following:

VMware Cloud on AWS: Scale on Demand – new digital assets and a social kit have been added to the Scale on Demand campaign to support a comprehensive and consistent virtual desktop solution for your prospects.

Be Future Ready with EUC Workforce Continuity Offers

Workspace ONE and Horizon can easily support remote workers and ensure workforce continuity. Replay this vmLIVE to hear our second round of offers and learn how to sell across 3 phases: respond, reflect, and rethink. Additional materials on Partner Connect and Partner Demand Center.

Check out the New Campaigns & Digital Assets on Partner Demand Center

Visit the Partner Demand Center to explore the new Digital Marketing Guides (under the Resources menu) to learn more about how to use digital marketing tactics and check out the new digital assets for:

VMware Cloud on AWS

  • Access the Scale on Demand campaign content kits for VMware Cloud on AWS to support Disaster Recovery, VDI and Data Center Extension use cases.
  • VMware Cloud on AWS GovCloud delivers a secure platform for government agencies to access benefits of public and private clouds to further increase agility and security. To download assets, search for ‘AWS GovCloud’ under the Collateral tab.

Digital Workspace

  • Leverage the new Business Continuity Microsite – it can be syndicated on your website to capture leads from downloads and registrations for free trials of Horizon 7 or Workspace ONE- activate the web plugin today.
  • Replay the Hybrid VDI vmLIVE to learn the positioning and to view a showcase of digital marketing tactics – including a demo of the Partner Demand Center.

Need Assistance With Your VMware Marketing Campaign?

Did you know that you can request a meeting with the Engagement Helpdesk for one-on-one VMware marketing campaign consultation for any of the campaigns that are available through VMware Partner Demand Center? Visit the Partner Demand Center and click on ‘Contact Us’ in the ‘Need Assistance’ section. If you have any issues, contact the Partner Demand Center team.

NEW VMware Cloud Foundation Kickstart Promo Campaign

We’ve made it easy for customers to start their transition to hybrid cloud with our Cloud Foundation Kickstart promotion – offering a 33% discount to first-time customers through July 27, 2020. Use this campaign to drive demand generation for VMware Cloud Foundation. Access the campaign on VMware Partner Demand Center to get started today.

New Solution IT Priority Campaigns

Use these new and completely integrated Partner Demand Center campaigns and content to help you accelerate your marketing efforts for the new year.

HYBRID CLOUD

  • VMware Cloud Foundation Campaign introduces Cloud Foundation as the hybrid cloud solution for consistent infrastructure and operations (available end of December).
  • Hyperconverged Infrastructure (HCI) Whitespace Campaign is for vSphere customers looking to adopt vSAN.
  • Hyperconverged Infrastructure (HCI) Repurchase Campaign is for existing vSAN customers to expand their footprint.
  • Hybrid Cloud Operations Campaign gives organizations the freedom to simplify management of systems and applications across their data center, cloud, and edge (available mid-December).

TRANSFORM NETWORKING AND SECURITY
Cloud Networking delivers a modern network virtualization solution that brings networking and security consistency across heterogeneous sites (available end of December).

EMPOWER DIGITAL WORKSPACE
Zero Trust Security / Office 365 Campaign drives demand for WorkspaceONE as IT organizations are faced with SaaS, BYO, and Remote Work with Office 365.

Building on the Momentum from last month’s Cloud Briefing Event…

We have launched a brand-new Cloud Consumption Incentives Program to motivate you to drive utilization of VMware Cloud on AWS and VMware Cross-Cloud services. To be eligible for this incentive, take the necessary steps to achieve the VMware Cloud on AWS Solution Competency among other requirements. Replay this vmLIVE to learn more about how you can benefit from the VMware and AWS partnership.

We are also happy to announce the VMware Cloud on AWS Partner Campaign. The first wave of AWS demand generation materials are now available in English. Download these assets from the Partner Demand Center to start building your VMware Cloud on AWS practice today.

New ‘Hit Refresh’ Campaign to Accelerate vSAN Sales

Access Partner Demand Center for the latest vSAN online banners, campaign playbook, telemarketing script, social media copy blocks, and email nurture copy to generate and close their deals faster. Available now in multiple languages.

What’s New in Partner Demand Center?

  • Custom is KingWatch this video to learn how to access content across VMware products and Strategic IT Priorities, customize emails and templates with your logo, value prop, and contact information, and how to share it via social channels or your digital programs.
  • Grow Your Business – Looking for marketing resources to assist in the vSphere/vSphere with Operations Management Upgrade to 6.5? We’ve got your back with Partner Edge – our all-inclusive package of content, programs, and integrated campaigns with analytics and lead management. Whether you execute on our platform or yours, you will own 100% of all leads generated.
  • Accelerate vSAN Sales – New Campaign that provides the latest vSAN online banners, campaign playbook, telemarketing script, social media copy blocks, and email nurture copy to generate and close your deals faster.

Start preparing for the New Year and login to Partner Demand Center today!

EMEA Partners – Quarterly Partner Marketing Workshop is 12 October

Register now and join us on 12 October for an open-forum, online session where we’ll discuss relevant topics that make driving pipe easier. This interactive workshop also provides you the opportunity to collaborate, discuss best practices, and preview marketing resources on VMware’s Partner Demand Center.