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Tag Archives: Partner Demand Center

Partner Demand Center Updates

Our NEW Partner Demand Center Launched Last Month
With the amazing new interface, you will be able to easily find the right campaigns, download resources, customize content and branding, and quickly generate new demand.

New Partner Demand Center Campaigns are Available

  • VMware Cloud Simplified with Modern HCI – enables you to specifically target mid-market organizations to embrace the benefits of hyperconverged infrastructure (HCI).

  • Future Ready Workforce – enable “anywhere organizations” to embrace a sustainable work-from-home strategy by providing a secure, scalable, and unified digital infrastructure for today’s distributed workforce – watch and share this video and view the campaign guide for a sneak peek.
  • Scale on Demand – to extend on-premises environment to the public cloud and take advantage of future ready, instantaneous scalability with VMware Cloud on AWS.
  • Cloud Migration – to migrate apps to the cloud and modernize for the future via VMware Cloud on AWS. Additionally, 2-node promotional materials enable you to help prospects take advantage of on-demand cloud capacity for a 33% lower cost.
  • Carbon Black Replace Antivirus – for consolidating multiple security capabilities via one endpoint agent and console to fit the specific needs of each organization without requiring additional agents, deployments, or training.

Prepare Your Customers for Their Future Ready Journey

The ability to respond quickly to a crisis, adapt quickly to a new reality, and accelerate innovation is what we’re calling Future Ready. Your customers might be well along the path or just starting out on this three-phase journey. Regardless of where your customers are in the journey, your primary goal should be to help them build a digital-first model that fuels business results without jeopardizing future flexibility or resiliency. Our soon-to-be-released Future Ready Partner Playbook will cover these phases – including the distinct workstreams across work, cloud, security, and apps to help you facilitate your customer planning conversations for short-and long-term business objectives.

The NEW Future Ready Workforce Campaign will be available in the NEW Partner Demand Center on September 14. This campaign enables ‘anywhere organizations’ to embrace a sustainable remote-work strategy via a secure, scalable, and unified digital infrastructure. It will include a variety of assets that touch on all four stages of the customer buying journey, across four unique messaging pillars. Watch this video and view the campaign guide for a sneak peek.

For those of you registered for VMworld, add the Future Ready partner sessions to your conference agenda today!

New Partner Demand Center Updates

New Partner Demand Center Portal Coming Mid-September
Our Partner Demand Center will be migrated to a new platform with an intuitive, easy-to-use interface, designed for you and your partners to download marketing materials and drive demand through campaigns. Similar to the existing platform, you will be able to access the new Partner Demand Center directly from the Partner Connect portal. Stay tuned – more information and a training schedule will be shared soon.

Agency Marketplace
Take your campaign to the next level with the help of our Agency Marketplace. Our curated agencies provide creative paid marketing solutions to supplement campaigns to increase prospect engagement and leads.

New Digital Assets
Check out these new digital assets that have been added including the following:

VMware Cloud on AWS: Scale on Demand – new digital assets and a social kit have been added to the Scale on Demand campaign to support a comprehensive and consistent virtual desktop solution for your prospects.

Be Future Ready with EUC Workforce Continuity Offers

Workspace ONE and Horizon can easily support remote workers and ensure workforce continuity. Replay this vmLIVE to hear our second round of offers and learn how to sell across 3 phases: respond, reflect, and rethink. Additional materials on Partner Connect and Partner Demand Center.

Check out the New Campaigns & Digital Assets on Partner Demand Center

Visit the Partner Demand Center to explore the new Digital Marketing Guides (under the Resources menu) to learn more about how to use digital marketing tactics and check out the new digital assets for:

VMware Cloud on AWS

  • Access the Scale on Demand campaign content kits for VMware Cloud on AWS to support Disaster Recovery, VDI and Data Center Extension use cases.
  • VMware Cloud on AWS GovCloud delivers a secure platform for government agencies to access benefits of public and private clouds to further increase agility and security. To download assets, search for ‘AWS GovCloud’ under the Collateral tab.

Digital Workspace

  • Leverage the new Business Continuity Microsite – it can be syndicated on your website to capture leads from downloads and registrations for free trials of Horizon 7 or Workspace ONE- activate the web plugin today.
  • Replay the Hybrid VDI vmLIVE to learn the positioning and to view a showcase of digital marketing tactics – including a demo of the Partner Demand Center.

Learn how We are Making Digital Marketing Easy

Access the replay to learn about our comprehensive marketing platform, VMware Partner Demand Center, and explore the content and overall components that are available to you at no cost. After reviewing this webinar, you will be able to schedule social media posts, co-brand digital web banners, set up and execute an email marketing campaigns, and access the tools to analyze your campaign results.

Need Assistance With Your VMware Marketing Campaign?

Did you know that you can request a meeting with the Engagement Helpdesk for one-on-one VMware marketing campaign consultation for any of the campaigns that are available through VMware Partner Demand Center? Visit the Partner Demand Center and click on ‘Contact Us’ in the ‘Need Assistance’ section. If you have any issues, contact the Partner Demand Center team.

NEW VMware Cloud Foundation Kickstart Promo Campaign

We’ve made it easy for customers to start their transition to hybrid cloud with our Cloud Foundation Kickstart promotion – offering a 33% discount to first-time customers through July 27, 2020. Use this campaign to drive demand generation for VMware Cloud Foundation. Access the campaign on VMware Partner Demand Center to get started today.

New Solution IT Priority Campaigns

Use these new and completely integrated Partner Demand Center campaigns and content to help you accelerate your marketing efforts for the new year.


  • VMware Cloud Foundation Campaign introduces Cloud Foundation as the hybrid cloud solution for consistent infrastructure and operations (available end of December).
  • Hyperconverged Infrastructure (HCI) Whitespace Campaign is for vSphere customers looking to adopt vSAN.
  • Hyperconverged Infrastructure (HCI) Repurchase Campaign is for existing vSAN customers to expand their footprint.
  • Hybrid Cloud Operations Campaign gives organizations the freedom to simplify management of systems and applications across their data center, cloud, and edge (available mid-December).

Cloud Networking delivers a modern network virtualization solution that brings networking and security consistency across heterogeneous sites (available end of December).

Zero Trust Security / Office 365 Campaign drives demand for WorkspaceONE as IT organizations are faced with SaaS, BYO, and Remote Work with Office 365.

Announcing VMware SD-WAN by VeloCloud Campaign

The VMware SD-WAN by VeloCloud campaign is your opportunity to tap into the $4 billion dollar market (Frost & Sullivan) and help your customers address their networking business challenges.  VMware SD-WAN is built on the principles and flexibility of SDN to address end-to-end automation, application continuity, branch transformation, and security from the data center to cloud to the edge.  Grow your business faster, build pipeline efficiently, and close sales quickly with this new campaign for VMware’s Market leading SD-WAN solution.

VMware provides you with the tools to help you customize your campaign by adding in your value proposition, logo, social media channels, and contact information.    The campaign includes:

  • Multi-touch email nurture flow with video
  • Social media kit
  • Call script
  • Online display banners and copy for a landing page

Download these assets from the Partner Demand Center to help drive the demand for building your VMware SD-WAN business.