Partner Demand Center

New Resources, Learning Path & Velocity Play Campaigns

VMware Partner Marketing Catalog

The VMware Partner Marketing Catalog is now available to help you find, plan and run successful campaigns leveraging VMware partner marketing materials and programs via Partner Demand Center.

Velocity Play Campaigns

Modern VDI on Any Cloud Campaign

This marketing campaign enables you to help your customers and prospects securely deploy and scale virtual desktops and apps across the hybrid and multi-cloud from a single control plane, simplifying management and reducing admin time and cost while delivering the best user experience.

Modernize Your SOC with Carbon Black: Replace Antivirus for Mid-Market Campaign  

Help customers modernize their Security Operations Centers (SOC) with VMware Carbon Black Cloud and launch this marketing campaign to communicate the importance of organizations to replace outdated and cobbled-together antivirus solutions and secure endpoints across a wide range of endpoint security services.

Modernize Your SOC with Advanced Detection and Response Campaign

Help your customers modernize their Security Operations Centers (SOC) with advanced detection and response that provides future-ready protection, operational confidence, and faster time to resolution. Get started with this marketing campaign to increase awareness of the critical needs of securing global operations centers.   

Data Center Modernization with HCI Campaign

Data Center Modernization with HCI focuses on the need to bring increased flexibility, scalability and consistency to IT infrastructure as organizations look to rapidly adapt to changing business requirements. Launch this marketing campaign to help your customers and prospects modernize at their own pace by taking advantage of the simplest path from virtualization to hyperconverged infrastructure and the hybrid cloud. Available in English and Latin American Spanish.

Velocity Play Workshops

VMware Tanzu for Kubernetes Operations Customer Workshop

Host a customer workshop to accelerate sales for VMware Tanzu® for Kubernetes Operations and showcase the value of standardizing on a Kubernetes platform to manage, monitor, and secure containers across any cloud and any cluster. See the resource kit for more assets that you could include in the workshop, which can be hosted either virtually or in person. 

VMware SASE Customer Workshop

Host a customer workshop showcasing how VMware SASE solutions can help customers implement an easy-to-consume, one-stop shop for security and network services to enable a unified edge and cloud service model with a single place to manage business policy, configuration, and monitoring. Also available in German, French, Italian, Iberian Spanish, Latin American Spanish, Brazilian Portuguese, Simplified Chinese, Korean, and Traditional Chinese

VMware Carbon Black Customer Workshop

Host a customer workshop showcasing how VMware Carbon Black can help customers implement Zero Trust with fewer tools and silos, deliver security as a built-in distributed service, and scale security response and maturity with confidence, speed, and accuracy. This Customer Workshop will also be available in German, French, Italian, Iberian Spanish, Latin American Spanish, Brazilian Portuguese, Simplified Chinese, Traditional Chinese, and Korean

VMware Digital Workspace Customer Workshop

Host a customer workshop showcasing how VMware Digital Workspace can help customers simplify the management and delivery of virtual desktops and apps on premises, in the cloud, and in hybrid or multi-cloud configurations. This Customer Workshop is also available in German, French, Italian, Iberian Spanish, Latin American Spanish, Brazilian Portuguese, Simplified Chinese, Traditional Chinese, and Korean.

Velocity Play Kits

VMware Tanzu for Kubernetes Operations Download Kit

The VMware Tanzu for Kubernetes Operations download kit provides the resources to help customers achieve a simplified, consistent approach to container deployment, scaling, and management with tools, automation, and data-driven insights.

New Social and Web Banners Kit

The VMware NSX Advanced Load Balancer campaign social and web banners kit was recently added. Launch this campaign to help your customers ensure a fast, scalable and secure application experience with advanced load balancing from VMware.

Cloud Provider Go-to-Market Kits

Kubernetes as a Service Go-to-Market Kit 

As Kubernetes usage grows among cloud-first companies, it’s generating complexity for developers who must navigate app modernization and various cloud environments. This kit covers the core features and benefits of the Kubernetes Clusters service, powered by VMware Tanzu, which allows you to offer customers a way to streamline the creation and lifecycle management of Kubernetes clusters. 

VMware Zero Carbon Committed Go-to-Market Kit

Customers are looking to invest in sustainable operations and sustainability initiatives due to industry regulations, economic factors, customer demands and investor direction. This kit covers the core features and benefits of the VMware Zero Carbon Committed, a global cloud initiative to use 100% renewable energy to power our data centers by 2030.

VMware Sovereign Cloud Go-to-Market Kit

Data sovereignty has gotten complex with data jurisdiction laws, and VMware Cloud Providers have a great opportunity to help. This kit covers the importance of sovereign cloud and how VMware enables a powerful solution for it through our partners.

Google Cloud VMware Engine Go-to-Market Kit

Businesses want uncomplicated cloud that works for them—that includes extending their cloud estate to Google Cloud VMware Engine. Help them achieve flexible cloud consumption while accessing all the benefits and features your VMware Cloud has to offer. This kit will help solidify your messaging and accelerate GTM activities to increase awareness and traction with your customer base. 

VMware Cloud on AWS Public Cloud Services Go-to-Market Kit

Businesses want uncomplicated cloud that works for them—that includes extending their cloud estate to VMware Cloud on AWS. Help them achieve flexible cloud consumption while accessing all the benefits and features your VMware Cloud has to offer. This kit will help solidify your messaging and accelerate GTM activities to increase awareness and traction with your customer base.

GPU as a Service Go-to-Market Kit

Graphic processing units (GPU) have evolved to empower advanced data analytics, AI, machine learning and deep learning, establishing new strategies for turning essential data into actionable business opportunities. This kit covers the core features and benefits of the vGPU Service, which allows VMware partners to offer their customers scalable virtualized GPU processing power on-demand without the infrastructure overhead.

New Marketing Learning Path

Read more about this new partner marketing learning path designed to help you build effective marketing campaigns with tips on how to use the resources and platforms we provide to help you build awareness and generate demand. You can always join us for an upcoming PDC webinar or watch any previous training and enablement sessions on-demand. 

Gratitude for Velocity Play Giveaway

We want to thank all our partners who participated in the Velocity Play Giveaway and drove demand with multiple Velocity Play campaigns in Partner Demand Center. The fun summer swag was a hit at the beach, and we have another marketing incentive just around the pumpkin patch. Stay tuned for more info.  

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