Demand Gen

Partner Demand Center: New Campaigns + Workshops and Kits

Sneak Peek – What’s New in Partner Demand Center for July? 

This month we’re highlighting new campaigns, kits, and workshops, including the VMware strategic priorities partner resource kits and solution guides, HCI demand generation campaign, cloud provider go-to-market kits, and social posts to keep your summer marketing coolers stocked with fresh content. Speaking of coolers, the Velocity Play Giveaway is heating up and there’s still a chance to win an Igloo lunch cooler, weekender bag, or $100 donation code to the charity of your choice at  

New Campaigns, Kits, Workshops, and Social Media Content

VMware Strategic Priorities Resource Kits   

These resource kits are for partner marketing teams to learn about the three VMware strategic plays: Accelerate Enterprise Cloud Transformation, Scale Cloud-Native Platform Operations and Empower the Hybrid Workforce. VMware will lead the way with strategic priority marketing campaigns allowing partners to build upon them via Velocity play campaigns.   

Customer Workshops

Learn how to host a workshop showcasing how VMware SASE, Digital Workspace, and Carbon Black can help customers simplify and secure the management and delivery of virtual desktops and apps on-premises, in the cloud and in hybrid or multi-cloud configurations.  

Now available in the following languages: 

New Localized Campaigns

Scale Cloud-Native Platform Operations

Build Modern Cloud Native Applications with VMware Tanzu – Generate demand through the VMWare Tanzu portfolio and accelerate the application modernization journey for your customers. Now available in: English, German, French, Spanish, Italian, Latin American Spanish, and Brazilian Portuguese, Korean, and Simplified Chinese

Accelerate Enterprise Cloud Transformation

Want to learn more about our multi-cloud campaigns? Check out our new Build Pipeline with Multi-Cloud Campaigns infographic, explore our Multi-Cloud: Any Cloud, Anywhere Campaign Guide or watch the vmLIVE replay

Empower the Hybrid Workforce

Cloud Providers

  • Cloud Provider: Google Cloud VMware Engine – Businesses want an uncomplicated cloud that works for them—that includes extending their cloud estate to Google Cloud VMware Engine. Help them achieve flexible cloud consumption while accessing all the benefits and features your VMware Cloud has to offer. This kit will help solidify your messaging and accelerate GTM activities to increase awareness and traction with your customer base.
  • Cloud Provider: VMware Sovereign Cloud Go-to-Market Kit – Welcome to the VMware Sovereign Cloud kit! Data sovereignty has gotten complex with data jurisdiction laws, and VMware Cloud Providers have a great opportunity to help. This kit covers the importance of sovereign cloud and how VMware enables a powerful solution for it through our partners.
  • Cloud Provider: VMware Zero Carbon Committed – Customers are looking to invest in sustainable operations and sustainability initiatives due to industry regulations, economic factors, customer demands, and investor direction. This kit covers the core features and benefits of the VMware Zero Carbon Committed, a global cloud initiative to use 100% renewable energy to power our data centers by 2030.
  • Cloud Provider: Cloud Providers: GPU as a Service Go-to-Market Kit – Graphic processing units (GPU) have evolved to empower advanced data analytics, AI, machine learning, and deep learning, establishing new strategies for turning essential data into actionable business opportunities. This kit covers the core features and benefits of the vGPU Service, which allows VMware partners to offer their customers scalable virtualized GPU processing power on-demand without the infrastructure overhead.

Additional Campaigns

Create Your Own Campaign – VMware has created a “Create Your Own” campaign for you to customize and send self-created emails to your prospects and customers. Choose either the standalone email or an email that leads to a landing page for prospects to download an offer asset.

Customer Invitation to VMware Explore 2022 – VMware is a company that thrives on profound reinvention. With a hyper-focus on customer innovation, we’re defining a new market category—with apps and multi-cloud at the center of everything we do. We intend to shape the future and lead the industry in multi-cloud services, from public to private to edge, for all applications. Evolving the experience and ecosystem centered on our flagship event and rebranding it, boldly demonstrates our commitment to this objective. That’s why VMworld is now VMware Explore, the center of the multi-cloud universe.

Monthly PDC Office Hours

Did you know that we have partner marketing professionals that can help you with digital marketing campaigns? Join us in August for monthly office hours to get advice on digital marketing best practices and learn quick tips on how to get the most out of Partner Demand Center.

Partner Demand Center Social Posts

Bookmark Partner Demand Center Social Posts for fresh social content that is available for you to easily post to your company’s social media pages. Every week we feature new content on timely topics including multi-cloud, hybrid workforce, modern apps, digital transformation, and more. Dive into these quick guides on how to post content and create a weekly plan to keep fresh content flowing. Available in English, Spanish, Portuguese, French, Italian, German, Korean, Japanese, and Simplified Chinese.

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