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Tag Archives: VMware Partner Network

Set up for Success: VPN Answers Commonly Asked Questions

“Excellence is in the details.  Give attention to the details and excellence will come”.

-Perry Paxton

The VMware Partner network prides itself on helping our partners achieve excellence.  To that end, we understand that oftentimes, small details can hamper our ability to operate efficiently.  Addressing these challenges can help our partners manage those details and achieve operational excellence.

This quarter, the most common questions the VMware Partner Network has received are the following:

Q: Code of Conduct – when does this need to be acknowledged?

A: A company’s Primary Contact must acknowledge their Code of Conduct by 11/13/17.  Review the Code of Conduct policy here.

Q: Program Renewal – how and where do I make my payment?

A: Follow these steps to complete your program renewal:

  • Login to Partner Central using the Primary Contact credentials
  • Select My Program tab
  • Click on the “click here for renewal” tab, fill out and submit the form (available every 2 years)
  • Click on the “click here for payment” tab, process and submit the payment of the fees

Q:  Where do I find training (certification and accreditation) courses?

A: Go to Partner University then utilize the step-by-step guide according to your selected option:

  • Login to Partner Central
  • Select Partner University tab, located on the tool bar
  • Click on VSP or VTSP or VCP tabs, located under “Get Started/Earn Accreditations”, to register for foundation certifications
  • For VSP or VTSP click on “subscribe”, and then on “subscribe” again
  • For VCP select the certification to achieve, and follow the steps to enroll/complete the paying trainings and book the exams

Q: How do I run a report for Solution Rewards?

A: To run a report for Solution Rewards complete the following steps:

  • Login to Partner Central
  • Select the Incentive tab, located on the tool bar
  • Click on Solution Rewards…and then on “Learn More”
  • Click on the blue tab: Partner Reward Management
  • Click on Reports, on the left of the screen
  • Run the report from the Report Title list, located under Program Reports

Q: I have a question not listed here and I am unable to find the answer on Partner Central, how do I get help?

A: Please contact partnernetwork@vmware.com and they will route your question based on topic and someone will get back to you within 1 business day.

The VMware partner network strives to provide a best in class partner experience.  We look forward to continuing to work with our valued partner ecosystem as we drive digital transformation for our customers.



Register for Partner Exchange at VMworld 2017

Partner Exchange @ VMworld 2017 is fast approaching.  Do not miss this chance to immerse yourself in the latest in cloud infrastructure and digital workspace innovations.

Re-discover the technology, trends and people like you, who are shaping digital business.

This once a year event enables you to:

  • Collaborate and Network: Interact with your peers, the VMware partner ecosystem and IT movers and shakers—a “who’s who” in digital business.
  • Explore and Discover: Learn from subject matter experts on new and emerging product breakthroughs, best practices and case studies.
  • Learn and Grow: Gain direct, “take-to-the-bank” experience in expert-guided hands-on labs and VMware Certification opportunities.

Partner Exchange takes place in Las Vegas on August 27 and in Barcelona on September 11 and the content this year is as robust as ever.  At this exclusive partner event, you will hear about the latest industry trends, product innovations, and joint go-to-market opportunities and participate in solution keynotes relevant to your business. You will also gain access to the Partner Exchange Lounge, open all week for partners to meet, network and relax.  Act now and include Partner Exchange with your VMworld 2017 pass during registration to ensure you do not miss this must-attend event.

Don’t hesitate, register now for Partner Exchange at VMworld US or Europe and save with our Early Bird pricing.

We look forward to seeing you at Partner Exchange.

VMware 4-4-5 Fiscal Calendar Coming Soon


As we move forward into the New Year, we want to take a moment to remind our partners that VMware will shift to a 4-4-5 fiscal calendar on February 4, 2017, the first day of Fiscal Year 2018 (FY18).

To facilitate a smooth transition to FY18, please submit your orders early. All orders must be submitted to the order management team by 6 PM Cork local time (for international orders) and 6 PM PST (for orders in the Americas) on January 31, 2017 to ensure processing.  All orders submitted after these times will be processed beginning February 4, 2017.

From February 1 to 3, 2017, some systems will be unavailable or have limited functionality.

Incentive program schedules, with the exception of Aggregator Rewards, will align to the new 4-4-5 calendar quarters.

For key dates, FAQs, and additional resources, please visit the 4-4-5 Fiscal Calendar Partner Central Page or contact partnernetwork@vmware.com.

We look forward to continued success with our outstanding partner ecosystem this year and beyond.

Partner Perspectives: How NSX Accelerates Innovation

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As the adoption of the Software-Defined Data Center continues to transform IT, we have heard from several VMware partners on the pivotal role VMware solutions played in facilitating their own digital transformations. NSX, in particular, has been key both for updating our partners’ internal business processes as well as the products with which they go-to-market.

We sat down with VMware partner CSC to hear exactly how NSX accelerated innovation on both these levels. In this video, Gabe Kazarian, Product lead for CSC’s BizCloud offering, explains how NSX helps CSC better manage internal environments, automating traditionally manual functions and streamlining processes.

CSC is not just improving environments internally; they also use NSX to accelerate the adoption of network and storage virtualization across the board. While early technologies and strategies for network and storage virtualization were often intrusive and costly, Kazarian says NSX and vSAN speed up the adoption of virtualization by acting as a foundation for some of the newer, burgeoning technologies. Whether it is application modernization or hybrid cloud deployment, they use NSX to implement the proper security at the right speed. In turn, they have been able to improve the products and services they sell with added features and functionality at a more competitive price. Learn more about CSC’s engagement with VMware NSX and other solutions or share your own success story with VMware.

You now have two opportunities to share your perspectives on success with VMware and highlight your organization’s outstanding performance:

  • Submit your success story/reference for a chance to be featured in an upcoming Power of Partnership blog or video.
  • Nominate your organization for a 2016 VMware Global Partner Innovation Award for a chance to be honored at the annual VMware Partner Leadership Summit in 2017.

Remember, submitting a success story/reference or a Global Partner Innovation Awards nomination helps you:

  • Amplify your value proposition through VMware and external channels
  • Successfully market your organization
  • Demonstrate subject matter expertise on VMware solutions

Don’t wait; submit your reference or your Partner Innovation Awards nomination today!

What’s New: Hybrid Cloud and Digital Workspace Launch

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 Innovation has always been at the core of VMware’s DNA. This idea rings especially true in the light of last week’s major announcements surrounding our new offerings in the hyper-converged software space, cloud management, and end-user computing business.

Catch a replay of the electrifying 2-day online event in which the below announcements were unveiled, featuring VMware executives including CEO Pat Gelsinger: “Enabling the Digital Enterprise: Build and Manage your Hybrid Cloud.” 

Introducing the Digital Workspace 

Organizations delivering a digital workspace are enabling users to gain the greatest benefit from a portfolio of devices and applications that are increasingly diverse and heterogeneous. We aim to provide that benefit to you and your customers through the following products:

·       VMware Workspace ONE: a brand new product, which blends identity, desktop, and mobile management technologies into one simple and secure enterprise platform. Learn more in the following press release.

·      VMware Horizon 7 & Advancements in Horizon Air: enabling the industry’s fastest, easiest, and most affordable application and desktop delivery. Learn more.

We have expanded our Desktop and Application Virtualization tools even further with:

·       VMware App Volumes 3.0: modernizing application lifecycle management by simplifying application packaging, delivery, and ongoing management

·       VMware User Environment Manager 9.0: simplifying end-user profile management by providing organizations with a single, lightweight and scalable solution that leverages existing infrastructure.

·      AirWatch 8.3: A Smarter, More Secure Digital Workspace. New AirWatch release enables a unified user experience and no-password mobile single sign-on, bringing intelligent workflow templates and end-user education tools to IT leaders worldwide. 

Introducing the Cloud Management Platform and Hyper-Converged Software Strategies

 VMware’s new and improved software-defined approach can help you and your customers build and manage your hybrid clouds. These two new strategies deliver best-in-class virtualization, which will radically simplify management for your digital enterprise.

The new Cloud Management Platform strategy is centered around vRealize Suite 7, a bundle comprised of new and existing products that speeds up IT service delivery, improves IT efficiency, and optimizes IT operations and capital spending:

·      (NEW) VMware vRealize Operations 6.2

·      (NEW) VMware vRealize Log Insight 3.3

·      VMware vRealize Automation 7

·      VMware vRealize Business for Cloud 7

·      Additional DevOps Add-on: (NEW) vRealize Codestream 2.0

Furthermore, the announcement of a new release of VMware Virtual SAN last week advanced our enterprise-proven, hyper-converged software leadership:

·      Virtual SAN 6.2: extending the cost and efficiency advantages of VMware HCS by delivering up to 10x greater storage efficiency.

·      Offers consumption models such as:

o   Virtual SAN Ready Nodes

o   EMC VxRail HCI Appliance

Learn more about VMware’s Hyper-Converged Software Strategy.

The final major advancement to VMware’s SDDC products is changes in pricing and packaging. In response to market trends and customer use cases, we have simplified both the vRealize Suite and vSphere/vSphere with Operations Managements pricing and packaging structures:

·      vSphere and vSphere with Operations Management product line-up has been simplified from 6 SKUs to 3 SKUs – a good, better, best pricing and packaging structure.

·      vRealize Suite pricing and packaging structure is now aligned with 3 cloud management platform use cases: intelligent operations, IT Automation and IaaS, and DevOps-Ready IT

·      Learn more about Pricing and Packaging updates. 

Want to learn more?

·      Access the End-User Computing Partner Launch Playbook

·      Access the Software-Defined Data Center Partner Launch Playbook

·      Visit the Partner Central Product Pages

·      Attend product-specific vmLIVE sessions

·      Watch the Quarterly Partner Briefing videos

As always, leave us your thoughts below. How do you believe you can leverage these new products and solutions? We look forward to hearing how you do.

The VMware Partner Network Team

Supporting and Empowering the Partner Journey

Communication and teamwork are key to any successful venture. At VMware, we are committed to providing our partners with a best-in-class experience. Last year showed great commitment from both sides of our partnership, which we hope to elevate through continuous improvement. The first step to making real, value-added change is to listen.

By taking our annual Partner Relationship Survey, you have a direct impact on the development of the program. Tell us what we could do to better serve your needs and how you feel we can make the relationship stronger. If you have something you don’t think is working or you would like modified, that is valuable information as well. We’re serious about success, so the feedback we receive is actively used to make swift changes to the program. Last year, the results of the survey drove the following improvements:

  • Creation of the VMware Vision & Strategy Learning Path enabling you to deliver VMware’s company strategy and product plans;
  • Increased partner profitability with the Partner ELA Rebate; and,
  • Sharpened focus & support on VMware key initiatives through VMware Power Plays and Value Plays.

Help us understand how we can make your business with VMware more consistent, predictable, and profitable. Watch the short message above from our SVP of the Worldwide Partner Organization, Ross Brown, as he shares his perspective on partner relationships. Please use the link you received via email between January 15-19th to complete the survey, as it is unique to you. If you cannot find the email, please use this generic link. For your ease and convenience, we have localized versions of the survey. A mere 10 minutes of your time will result in a huge benefit to the program.

The short survey will close on February 5th, so there is limited time left for your voice to be heard. If you have any questions, please visit our FAQ page. Again, thank you for your commitment to this partnership.

The VMware Partner Network Team

10 Things to Know about Data Security and Sovereignty in the Cloud

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As seen on MSPmentor

What do Edward Snowden, the U.S. PRISM scandal and the corporate data hack on Sony Corp. have in common? All involved breaches in data security and sovereignty. While the cloud offers many benefits–such as cost savings, scalability and flexibility–there are also added risks. Data security always tops that list of risks.

To combat these risks, it’s crucial for service providers to have a fundamental understanding of data security and data sovereignty. Use these 10 facts as your foundation to ensure you’re offering customers the best security, reliability and performance in the market.

1. Data sovereignty is the concept that digital data is subject to the laws or legal jurisdiction of the country in which it is stored.

2. 64% of organizations cite the issue of compliance, auditing and privacy as the biggest security challenge associated with cloud computing. (For more info, check out the CipherCloud survey on cloud data protection.)

3. It is important to know that data is subject to the laws of other countries, if it is being stored by a foreign company. For example, if an English company is using a data center located in England, but the data center is operated by an American company, that data is subject to the U.S. Patriot Act and can be accessed without the company’s permission or notification.

4. Countries such as Canada, Germany and Russia are drafting stricter data residency and sovereignty laws, which require data to remain in country in order to protect their citizen’s personal information.

5. The concept of the national cloud where data is held within a country, run by local companies, and is (only) subject to national laws is gaining traction.

6. Local cloud service providers that own and operate public clouds can offer their customers the assurance that their data will be secure and private because it is stored and managed by a national company. This may be a key differentiator for service providers in the EU and other countries with strict privacy and data sovereignty laws.

7. Cloud service providers are also differentiating their offerings through specialization in vertical industries such as healthcare, finance and education, where specific compliance expertise and certification is required.

8. Organizations are responsible for securing their data in a way that renders it meaningless if breached.

9. Gartner defines this type of security solution as a cloud security gateway: “Cloud security gateways are on-premises or cloud-based security policy enforcement points placed between cloud service consumers and cloud service providers to interject enterprise security policies as the cloud-based resources are accessed. Cloud security gateways consolidate multiple types of security policy enforcement.”

10. For customers who realize the benefits of cloud computing, but are restricted in terms of which cloud they can move to since they may not be able to retain data sovereignty, there is a solution. With the vCloud Air Network, together, VMware and our partners canaddress the challenges of data sovereignty with partners in more than 100 countries.

Learn more about the VMware vCloud Air Network Program, and check out vCloudProviders.VMware.com to see how we’re promoting our ecosystem of service providers. Be sure to follow @VMwareSP on Twitter or “like” us on Facebook for future updates.

The VMware Partner Network Team on behalf of Melissa Ross

VMware’s 3 Big Bets for 2016

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The year 2015 has brought a lot of unique opportunities and potential changes to VMware’s business. These strong winds of change helped us close out Q4 with a bang, and it’s that same momentum that is going to take us to the next level in 2016 — both in terms of the growth acceleration and maturity of our innovative product line (including NSX, VSAN and AirWatch), as well as for Partners as they emerge and grow in each of these spaces.

Looking forward, it doesn’t take a crystal ball to see that these are the same paths that technology is heading toward in 2016. CEOs, across the board, are actively looking for ways to streamline workloads, bullet-proof their systems and transform their entire organization to support Enterprise mobility. While these routes create tremendous opportunities for building profitable businesses with VMware and leverage current and future partnerships that the company is investing in, our big bets for 2016 can be found in capitalizing on these initiatives.

At VMworld this past year, I shared with the Partner community our company’s new vision for IT based on “One Cloud, Any Application, Any Device.” In it, I announced the following top priorities or best bets, designed to help Partners develop and cultivate a rewarding and sustainable business practice with support from our organization:

  1. Predictable Profitability. Throughout the coming months, Partners will see several projects rolled out to create a more consistent rhythm and method within our partnerships, both in terms of rebates, rewards and incentives and extending into interactions with our field and support teams. As Partners find deals and create opportunities (regardless of their region or geo), you will know exactly how the approval process works and how you’ll be rewarded for your investment in VMware.
  1. Creating Value in Our Partners’ Businesses. At VMware, our Partners are not an extension of our sales force. Our Partners are our sales force, and, many of you are taking the next steps to create your own consulting services engagements. To this end, we are excited to offer a new Partner Professional Services Program complete with training opportunities to improve services and sales capabilities, access to VMware expertise for sales and delivery support and expanded program benefits focused on driving your profitability with VMware. Programs like this create value in our Partners’ businesses and are paramount to our mutual success.
  1. Rewarding Healthy Growth. Looking specifically at expanded offerings for 2016, our Partner Business Managers have made it their top priority to determine the right areas for growth based on your current business model and capabilities. Should you offer NSX if networking isn’t the primary strength of your core business? Does your forte in mobility align with your VMware accreditations? Which solutions round out your go to market strategy? For each of our Partners, the answers to these questions pave the way for healthy growth in 2016 and beyond.

Which best bet will be the most impactful for your 2016? I’d love to hear your thoughts below.

Ross Brown, Senior Vice President of Worldwide Partners and Alliances at VMware

Drive Profitability with the New VMware Partner Professional Services Program

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The way in which channel partners engage with customers is continuously changing and evolving due to the growing adoption of cloud. Partners still require the education/tools, product and/or service to adapt to this shift in how services and products are delivered, but are often seen as experts to customers looking to make significant investment in their IT infrastructure. Often customers don’t have skilled resources onsite for specific projects. The complexities of IT, especially in the evolving world of Software-Defined Data center and the sophistication that comes with it, leads customers to look for experts who can help them to optimize and take full advantage of their current investments.

Successful channel partners are providing their professional services to deliver positive customer outcomes and platforms for on demand IT and application services infrastructure. The VMware partner opportunity provides value in this market transition including assessment, configure, implement and support services.  Learn more about how one VMware partner is successfully leading with their services offerings.

The VMware Partner Professional Services Program (PPSP) is a new program designed to recognize and reward consulting partners who sell and deliver their own services engagements and take advantage of the move to the “Software-Defined Enterprise”. VMware understands the unique needs of consulting partners whose business model primarily revolves around the creation and delivery of professional services. This program addresses these needs through customized IP & enablement (training), sales and delivery assistance and incentives. It will drive consulting partner profitability, and the rewards will grow as investment in services capabilities, capacity and VMware expertise grows.

Why join the PPSP Program?

  • Opportunity to improve your services sales capabilities and build confidence via new solutions-specific training;
  • Access to VMware expertise for sales and delivery support
  • Expanded access to a variety of program benefits focused on driving your profitability with VMware.

VMware offers multiple approaches that both partners and VMware’s Professional Services organization can capitalize on the growth of services and accelerate business success. These approaches include:

  1. Traditional sub-contracting model VMware PS led – partner delivered.
  2. SKU Services:
  • Partners resell when limited abilities
  • Leverage the bundles to use as starting to deploy new technologies
  • As a blueprint to build own services offering
  1. Partner Professional Services Program – PPSP partner created opportunity and end-to-end customer experience with partner led delivery.

For more information about the new VMware Partner Professional Services Program go to www.vmware.com/partners

The VMware Partner Network Team


4 Powerful Ways to Amplify Your Messaging and Cultivate Better Leads

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As seen on The VAR Guy

With advances in technology, the way individuals and organizations consume content is changing, as is the speed and volume of which that content is consumed. Consequently, customer needs are also shifting.

Your buyers are now in the driver’s seat when it comes to the decision-making process and they’re making their preferences heard loud and clear. They are no longer wating for in-person interactions with your sales team — instead they’re searching online when making purchasing decisions. In fact, 79% of buyers start their evaluation with an online search and 33% consult peers or ask questions on social sites.

For our partners, statistics like these not only reaffirm the importance of an online presence and social content, but also provide insight into the paths that generate better leads. Think laser-focused marketing initiatives to make your customers feel as if you’re talking “right to them” or thoughtfully crafted blogs coupled with the perfect ad placement.

So, how to you begin to develop content that is both relevant and impactful?

Here are 4 powerful ways to amplify your messaging:

  1. Visitor de-anonymization. Across the B2B and B2C landscapes, companies are using visitor de-anonymization via opt-in communications to develop stronger relationships with both their customers and prospects. By gathering a customer’s information in exchange for content, you can personalize their website version with content that appeals to them — ultimately, increasing your chance for additional click-throughs and business opportunities. Examples of opt-in communications that can provide insight into the interests and needs of your customers include case studies, how-to guides, email newsletters, and surveys.
  2. Automated personalization – Similar to how visitor de-anonymization leverages opt-in requests to determine user preferences, automated personalization analyzes historical and real-time streams of visitor data to continuously determine which web experience each visitor wants and then delivers it. On a larger scale, this same customization allows you to connect with buyers throughout the customer lifecycle, from the research phase all the way through to selecting a vendor or solution.
  3. Programmatic ad purchasing. Simply put, programmatic ad purchasing shows your customers the right ad, at the right time, in the right place – based upon actual data. The systems housing this data can help you manage campaigns on the fly, allowing you to pinpoint what’s working best in a certain geography or market segment and even help you drill down to the time of day that’s most effective. Consider how this information can help narrow your target audience, not to mention the positive impact it can have on ROI.
  4. Website Content Syndication. Widely used throughout the industry, website content syndication is a simple-to-use tool that ensures your website content is always up-to-date and features the most accurate information, including product updates and current offerings. VMware’s Website Content Syndication also features solution overview documents, free trial forms, contact forms, and high-value gated resources available in 14 languages. The benefits of syndication span beyond time and money savings – to a boost in leads and potential new revenue opportunities.

So, how can VMware help you more effectively manage and deploy critical content to your customers? We’d love to hear your thoughts below. To learn more about how to create awareness using VMware content and lead generation capabilities, please refer to the Website Content Syndication page on our Partner Demand Center.

The VMware Partner Network Team