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Register for Partner Exchange at VMworld 2017

Partner Exchange @ VMworld 2017 is fast approaching.  Do not miss this chance to immerse yourself in the latest in cloud infrastructure and digital workspace innovations.

Re-discover the technology, trends and people like you, who are shaping digital business.

This once a year event enables you to:

  • Collaborate and Network: Interact with your peers, the VMware partner ecosystem and IT movers and shakers—a “who’s who” in digital business.
  • Explore and Discover: Learn from subject matter experts on new and emerging product breakthroughs, best practices and case studies.
  • Learn and Grow: Gain direct, “take-to-the-bank” experience in expert-guided hands-on labs and VMware Certification opportunities.

Partner Exchange takes place in Las Vegas on August 27 and in Barcelona on September 11 and the content this year is as robust as ever.  At this exclusive partner event, you will hear about the latest industry trends, product innovations, and joint go-to-market opportunities and participate in solution keynotes relevant to your business. You will also gain access to the Partner Exchange Lounge, open all week for partners to meet, network and relax.  Act now and include Partner Exchange with your VMworld 2017 pass during registration to ensure you do not miss this must-attend event.

Don’t hesitate, register now for Partner Exchange at VMworld US or Europe and save with our Early Bird pricing.

We look forward to seeing you at Partner Exchange.

Recap: Partner Exchange at VMworld 2015 Europe

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On Monday, 12 October, Dell Inc. and EMC Corporation announced they have signed a definitive agreement under which Dell, together with its owners, Michael S. Dell, founder, chairman and chief executive officer of Dell, MSD Partners and Silver Lake, the global leader in technology investing, will acquire EMC Corporation, while maintaining VMware as a publicly-traded company. Read the full press release.

This exciting news set the tone and the stage for Partner Exchange @ VMworld 2015 Europe. Partners began the cloudy day by attending 38 breakout sessions and ended it with the Partner General Session and an Appreciation Party.

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The General Session took place at the Fira Gran Via in Barcelona, and was hosted by Jean-Philippe Barleaza, VMware’s Acting VP of EMEA Partners and Alliances, and Ross Brown, Senior Vice President of Worldwide Partners and Alliances. During the General Session, Ross laid out the journey to One Cloud, Any Application, Any Device, and shared his focused on:

  • Profitability
  • Services capability
  • Ease of doing business

He also covered three “top of mind” items for EMEA partners:

  • Embracing Industry Transformation
  • Cloud/Data Management Opportunities
  • Services

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During the General Session, Bill Fathers, Raghu Raghuram, Sumit Dhawan, Martin Casado and Carl Eschenbach spoke to partners exclusively on their individual charters in advance of their VMworld keynotes to ensure partners could act as a customer advisor for the week and beyond.

Bill Fathers, VMware EVP & GM of Cloud Services, spoke to the Evolution of the cloud and moving from experimental phase into professional phase as well as Hybrid applications as the future, and why you need a hybrid platform.

Raghu Raghuram, VMware’s EVP and GM of the Software-Defined Data Center, took a deep dive in VMware’s SDDC as a foundation for the unified hybrid cloud. He touched on the unbridled opportunity for you, our partners, either in private cloud, or migrating customers to public cloud, or building and operating services in public cloud via vCloud Air.

Sumit Dhawan, SVP and GM of VMware’s Desktop Products and End-User computing focused on Mobility and the unique relationship VMware has with our partners. He went over consumer simplicity and how we are uniquely provisioned with Workspace suite to deliver any app to any device.

Martin Casado, SVP of Networking and Security, discussed NSX and how today, the application is the network. He also touched on the ways in which the landscape is changing so quickly with new regulations.

Carl Eschenbach, VMware President and COO then closed out the General Session asking partners to join the bold expedition that VMware is headed towards with its partners, and concluded with a fireside chat asking Ross what it means to be leading VMware’s Partner Ecosystem. Carl set his expectations of:

  • Continuing to ensuring partner profitability and predictability
  • Increasing partners services capability and profitability
  • Helping partners guide customers through the transition to One Cloud, Any Application, Any Device

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The Rest of the Week

If you have yet to do so, come check out the Partner Lounge located in Building 7. With lots of free and fun giveaways, coffee, comfortable chairs and chargers, the lounge is your one stop shop for all of your partner needs while at VMworld.

Feeling quizzy? Come take our “Smart Partner Quiz” for a change to be promoted over our social channels, or better yet, sign-up for our own exclusive Hands-on Lab happening today and tomorrow.


In addition to Partner Exchange @ VMworld 2015, VMware will host our first ever Partner Leadership Summit taking place March 6-9, 2016 in Scottsdale, AZ. This invite only event will focus on our C-Level Business audiences within our top partners.

We hope you have enjoyed Partner Exchange in Barcelona as much as we have. There is a lot more to explore and learn as the week continues with VMworld 2015. See which products launched at VMworld 2015 U.S.

Don’t forget to engage with your fellow partners and customers, get enabled and follow us on twitter: @VMware_partners.

We look forward to seeing you next year as we stay Ready for Any.

The VMware Partner Network Team


Get Back on Track with PEX @ VMworld 2015

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Hey Management Partners —

Have you built out your Partner Exchange @ VMworld 2015 conference schedule? If not, be sure to add the recommended management, sales & technical sessions below to your Sunday (8/30), Partner Exchange agenda.

Business Track

8:30 – 9:30 AM PAR6387
What’s New with vSphere with Operations Management

1:30 – 2:30 PM PAR6386
SDDC Vision, Strategy and Opportunity for Partners

1:30 – 2:30 PM PAR6534
The vSphere Optimization Assessment (VOA): Best Practices for Closing a Virtualization Deal in 30 Days or Less

2:45 – 3:45 PM PAR6379
Winning with Cloud Management – Why Management Matters to You and Your Customers

Technical Track

8:30 – 9:30 AM PAR6421
Best Practices For Deploying IaaS with vCloud Suite and vRealize Automation

11:30 – 12:30 PM PAR6420
How to Demo and Run an Evaluation for vSphere with Operations Management

1:30 – 2:30 PM PAR6411
PSE: SDDC Assess, Design and Deploy 2.0 – Whats New?

2:45 – 3:45 PM PAR6021
vSphere Optimization Assessment Revived

4:00 – 5:00 PM PAR6422
Understanding the Forest from the Trees: Insight into the VMware Cloud Management position amongst the crowded vendor landscape

For more information on Partner Exchange or to register, click here.

The VMware Partner Network Team

Welcoming Ross Brown as VMware’s New Channel Chief During PEX @ VMware 2015

With Partner Exchange nearly two weeks away, everyone at VMware has been busy getting ready for the IT event of the year. To further add to our excitement, Partner Exchange will be the perfect platform for you to meet VMware’s new Channel Chief, Ross Brown, SVP of the Worldwide Partner Organization.

On Sunday, August 30th, hear from Ross and other VMware executives at the Partner General Session, and get a sneak preview of all the great content your customers will hear throughout the week. Watch the short video below to hear from Ross.

This year, join us in the Partner Lounge for an “Ask the Execs Series”, where you can have open discussions with some of VMware’s top leaders throughout the week. You can also stop by to recharge you battery, book a meeting room, or grab a cup of coffee to network with your peers.

Speaking of networking, there will be plenty of time to network at the Route-to-Market VMware hosted happy hours and coffee breaks. Click here for a detailed schedule of Partner Lounge events.

You can’t afford to miss Partner Exchange @ VMworld in San Francisco. Here are four reasons this event will benefit you:

  1. Help align your go-to-market focus areas with VMware’s
  2. Give you access to more enablement and dedicated partner content
  3. Allow you to spend more time with your customers at VMworld
  4. Provide tools you need to accelerate the sales cycle

It’s not too late to register for the IT event of the year. Join us as we get Ready for Any. We look forward to seeing you there.

The VMware Partner Network Team


The Lowdown on the PEX Lounge @ VMworld 2015

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This year at VMworld 2015, the Partner Exchange Lounge will be bigger and better than ever. It will also be bursting at the seams with some exciting opportunities planned specifically with partners in mind.

For those that have purchased the Partner Exchange add-on pass, you are welcome to visit the lounge at anytime to charge your devices at one of our many charging stations, grab some coffee and snacks, and network with your peers. The lounge is located in the 3rd floor atrium of Moscone West and will be open during the following times:

  • Sunday, August 30, from 8:30 AM – 5:00 PM
  • Monday, August 31, from 11:30 AM – 6:00 PM
  • Tuesday, September 1, from 10:30 AM – 4:30 PM
  • Wednesday, September 2, from 8:30 AM – 5:00 PM
  • Thursday, September 3, from 10:30 AM – 12:30 PM

Partner Exchange attendees will also be invited to participate in the following exclusive events within the lounge:

Ask the Execs Series

This is your chance to have open discussions with some of VMware’s top leaders. Check out the schedule, come prepared with a few questions, and don’t miss out on this incredible opportunity.

Monday, August 31st

Time Executive
12:00-12:45 Erik Frieberg, VP EUC Product Marketing
Bob Schultz, VP Chief EUC Strategy Lead
1:00-1:45 Bask Iyer, SVP & CIO
2:00-2:45 Ross Brown, SVP Worldwide Alliances and Partners
3:00-3:45 Loretta Brown, VP Federation Alliance
Andrew Clay, Pivotal, Sr. Director of Technology
Jim Quercetti, EMC, Director, Channel Sales Strategy
Bill Taylor, VCE, VP of Channel Sales

Tuesday, September 1st

Time Executive
12:00-12:45 Howard Hall, Senior Director, Global Tech Partner Org.
1:00-1:45 Allyce Mardesich, Director, Partner Investments
2:00-2:45 David Parsons, VP, SISO

Ajay Patel, SVP, Cloud Services, Product Development

Wednesday, September 2nd

Time Executive
12:00-12:45 Teri Bruns, VP, Partner Services, GPO
1:00-1:45 John Gilmartin, GM & VP, SDDC Suite BU
2:00-2:45 Hatem Naguib, VP, Networking & Security
3:00-3:45 Chris Wolf, VP & CTO, Americas

Networking “Happy” Hours

Join us for three unique networking events taking place on Monday, August 31-Wednesday, September 2. Each session is specifically designed for partners with similar Route-to-Market strategies, and will offer an opportunity to mix and mingle among peers and VMware professionals in an enjoyable setting.

  • Resellers are invited to join us for a fiesta on Monday from 5-6pm and network over margaritas and Mexican brewed beers
  • Service Provider/ISV partners are encouraged to come by on Tuesday 1-2pm for an afternoon pick-me-up, consisting of gourmet coffee, delectable dessert, and distinguished discussion
  • SI/SO partners will be provided with the chance to relax & recharge after a long week at VMworld. The will be done over revitalizing smoothies and refreshing conversation on Wednesday from 2-3pm.

Hands-On Labs Hotspot

Avoid long VMworld lines and use our Hands-on Labs Hotspot conveniently located in the lounge. Not only will this provide a chance to try out the latest and greatest VMware products, but the completion of the lab will count towards Partner University Credits, Leaderboard Standing, and 2015 VTSP Accreditations.

Meeting Rooms

You will have exclusive access to two private meetings rooms in order to convene with customers, PBMs, or each other. These will be available Sunday through Wednesday and booked on a first-come, first-serve basis. Reservations can be made throughout VMworld at the Lounge welcome desk.

It’s clear that the Partner Exchange Lounge is the place to be for partners. To gain access to the Partner Exchange Lounge, register for Partner Exchange @ VMworld 2015. Don’t forget to follow us on Twitter at @VMwarePEX to keep up with exciting news, updates, and offerings.

The VMware Partner Network Team

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ISVs and Service Providers Join Together To Help Customers Take Advantage of Cloud Services at Partner Exchange @ VMworld 2015

Bringing it All Together— As we continue to invest in our Service Provider and our ISV community, we’re offering a targeted keynote and breakout sessions designed to help accelerate your business in the new cloud era and focus on enabling you to go-to-market with a SaaS model. We will also take a deeper dive and discuss how VMware and vCloud Air are providing solutions to monetize the shift to Hybrid Cloud in 2015.

Don’t miss the top Service Provider & ISV focused sessions, only available at Partner Exchange @ VMworld on Sunday, August 30. Here is one to keep your eye on:

  • (RTM6805) Service Provider and ISV Partner Keynote- Join Ajay Patel, SVP, Product Development, Cloud Services, for an update on VMware’s ISV and Service Provider programs.  Learn how by partnering with VMware you can enable organizations to quickly and safely take advantage of the benefits of Cloud Services while extending and maximizing their existing IT investments.

Watch Ajay Patel in this short video on Partner Exchange at VMworld 2015 – ISV/Service Provider Keynote Preview

To sign up for these sessions and others catered to your needs, please register for Partner Exchange and use your username and password to log in to the Schedule Builder. From there, you can select a session of your choice from the Content Catalog and click the “+” symbol to add it to your agenda.

Join us at this inaugural event and be part of Group Discussions, VMware Hands-on Labs and targeted Product Expert Sessions surrounded by your peers and VMware thought-leaders.

Get Ready for Any at Partner Exchange @VMworld 2015 – we look forward to seeing you there.

-The VMware Partner Network Team 

Training and Certifications Take VMworld 2015 to New Heights

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Your partner success depends not only on the use of industry-leading products, but also on having the knowledge and skills required to best extract value from those virtualization and policy-driven automation technologies. Our extensive training and certification programs are integral to the delivery of your strategic initiatives. They help you build the skills and experience you need to effectively design, deploy, operate your VMware platform and evolve your organization.

During VMworld 2015, we offer several training and certification programs to help you realize material business value from your VMware and other IT investments. VMworld 2015 includes multiple ways to save on training and certification that can be added to your event registration.

VMworld 2015 US
August 30 – September 3, San Francisco, CA

Discounted Pre-Conference Training Classes
25% off On Demand Courses
VMware Learning Zone for Just $500
Half Price Certification Exams

VMworld 2015 Europe
October 12-15, Barcelona, Spain

Discounted Pre-Conference Training Classes
25% off On Demand Courses
VMware Learning Zone for Just $500
Half Price Certification Exams

Learn more by visiting the VMware Education page and VMworld.com. We will see you there!

The VMware Partner Network Team


Summer and VMworld U.S. 2015 Are Calling

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VMworld U.S. is often synonymous with summer, and summer is around the corner folks, which is why we are calling all North America, Latin America and Asia Pacific Partners! Early Bird pricing for VMworld 2015 US ends on June 9. This is your last chance to save $300 on the virtualization and cloud technology event of the year—Register now and don’t miss out.

Don’t let the June-gloom get you down. Sign-up today for the inaugural Partner Exchange @ VMworld 2015. This two-day event is sure to serve up all the Boot Camps, Breakout Sessions, and enablement you need to have more well-informed conversations with your customers throughout the conference.  Perhaps you’ll share summer vacation plans, along with how to best work with VMware and make this important shift to the cloud. For more information about this event, as well as special partner pricing, please visit our Partner Exchange @ VMworld page.

Join us for both VMworld 2015 U.S. and Partner Exchange @ VMworld 2015 U.S. so you can:

  • Attend Sessions and labs. Choose from 40+ partner focused sessions at Partner Exchange @VMworld in addition to the VMworld conference catalog of 350+ expert-led sessions offering best practices, how-tos, case studies, and more.
  • Participate in Hands-on training. See our Software-Defined Data Center in action in the Hands-on Labs.
  • Access to all enablement and information you need to succeed in selling VMware products.
  • Interact with the greater VMware community of customers.
  • Learn about VMware’s partner roadmap and valuable partner content.
  • Attend General Sessions. Hear the latest industry updates from our lineup of VMware visionaries.

Don’t let Early Bird pricing for VMworld 2015 U.S. fly by, be sure to register by June 9 to save and enjoy your summer even more. We look forward to seeing you there!

The VMware Partner Network Team

Post Partner Exchange 2015 Wrap-Up

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Partner Exchange 2015 has come and gone, but not without making it the most successful partner event to date. We hope you enjoyed the increased high-touch opportunities, enabling you to interact with VMware executives, and the tailored content necessary to accelerate your business.

With unique Hands-on Labs, Boot Camps, 170+ Breakout Sessions, General Sessions and Route-to-Market Keynotes, Partner Exchange was the place to interact with your peers, hear about the latest product launches and gain insights on VMware solutions and partner technologies.

To further your Partner Exchange education, we have created a page within Partner Central to connect you to key resources, presentations and relevant content that was shared, Please log in using your Partner Central ID and password and you will be directed to all of the Partner Exchange assets. Make the most of your Partner Exchange experience by accessing these resources to take your business to the forefront of IT information.

You can also continue the conversation by joining Partner Link. There you can find our Partner Exchange group and other groups of interest categorized by region, program, product or event such as VMworld 2015.

As President and COO, Carl Eschenbach, mentioned in the Day 1 General Session, next year Partner Exchange will shift to better cater to both a business and technical partner audiences. For our technical attendees, you will now be able to access all the education, networking, enablement opportunities at VMworld US and Europe. In the Spring of 2016, we will offer a more business-focused summit for our business partner audience. You can pre-register for VMworld 2015 and keep up to date on all the offerings this year has to offer.

The VMware Partner Network Team

Your Destination for Partner Marketing Success

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Last year we invested time and resources into gathering feedback from partners worldwide to understand how to better address your needs.

A few areas of improvement were highlighted to us:

  • Increased diversification through additional campaigns flexibility and customization options.
  • Ability to download campaigns content for execution via a partners’ marketing automation platforms.
  • Focus on campaigns quality rather than quantity to help partners concentrate efforts on top priorities.

We listened

Today the VMware Partner Demand Center is the destination for Integrated Partner Marketing Campaigns. It has been designed to position you for success by providing a more flexible, holistic and differentiated approach to demand creation – resulting in higher quality leads, increased marketing pipeline to support driving accretive revenue for partners and VMware. It is easy to access and allows for a streamlined execution model:

  1. Set up your account, logo and contact information once and it will be auto populated in all cobranded demand generation assets.
  2. Upload your mailing list without any data security and privacy concerns and get access to a best-in-class lead management tool to track your results.
  3. Start email marketing and take advantage of other integrated marketing activities to support your campaign efforts.

A standard Bill of Materials and automation techniques based on VMware and industry best practices provide you with consistency, reduce the amount of complexity, and set you up for success in the global marketplace.

Get Started

  • Read the Campaign Playbook located within each campaign to learn more and select the most appropriate campaign that aligns to your business.  The playbook will help you understand key items including the market opportunity, target audience, customer pain points and how to best execute the campaign.
  • Adopt a combination of most or all of the Demand Generation assets to conduct an integrated campaign and increase your success rate
  • Combine a multi-touch email marketing with banner advertising, social media promotion and telemarketing efforts.
  • Leverage the recommended offers in your multi-touch campaign as tested and top rated by VMware campaigns marketing experience.  Start with a product snapshot through an infographic, continue with an in depth review through a whitepaper or ebook, and close the loop by providing a free hands on experience, evaluations or assessments.
  • Ensure your sales people are fully enabled and have context on the marketing campaign to understand what their customers are responding to by providing them with a campaign “sales cheat sheet”.

Partner campaigns are built to allow for differentiation, customization and flexibility of execution.


  • Select one of three messaging paths highlighting product benefits that best address your audience pain point and start to differentiate your campaign and your company in the marketplace.
  • Customize the 3-touch emails with images and colors from our library that best align to your brand and geographical market, as well as your value proposition. Your logo and contact information will auto populate.
  • Execute through the VMware Partner Demand Center platform – or download all assets source files at once for upload and execution through your marketing automation platform.

Here are the campaigns that are available today in up to 14 languages:

  • vSphere with Operations Management (2015 Power Play)
  • vCloud Air Disaster Recovery (2015 Power Play)
  • Virtual SAN (2015 Power Play)
  • Horizon 6 (2014 Power Play)
  • Horizon Air Desktops
  • Horizon Safe Passage (Citrix compete)
  • SDDC – Cloud Management

Coming soon:

  • NSX
  • Renewals

Take Action Today

Go to the Partner Demand Center today and execute at least one campaign by the end of this quarter.  Professional materials for integrated marketing campaign execution are offered to you at no cost through the VMware Partner Demand Center.

Watch the campaign promotional videos on Virtual SAN and vCloud Air Disaster Recovery as a reference and learn in only 60 seconds, how easy it is to execute campaigns and why you should go to market with these products:

Learn About the VMware Virtual SAN Campaign in 60 Seconds

Learn About the VMware vCloud Air Disaster Recovery Campaign in 60 Seconds

Stay tuned!  We will be issuing a Power of Partnership blog post each time a new campaign is published. We value your feedback! Please visit the VMware Partner Demand Center, execute a campaign, and share your experience and comments with us.  Reach us at partnercampaigns@vmware.com .

The VMware Partner Network Team