Channel Partners: Customer Engagement is the New Marketing

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It’s no surprise that traditional reseller models with “one and done” on-premise sales are dwindling in the face of IT channel organizations pivoting towards a cloud services, recurring revenue model. With this shift, business transactions are more centered on customer engagement, driven by relationships, and built on trust. Adding to the challenge, customer retention grows Read more...

Increase Efficiency with Partner Mobile

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The New Year brings a new outlook on ways of doing business.  Why not ensure that outlook includes improved efficiency?  Channel partners now have an enhanced tool to increase their efficiency when selling VMware solutions. Our friends at Channel Futures recently sat down with Steve Schatz, Global Partner Productivity Manager at VMware to talk about Read more...

Return on Intelligence: Why Solution Competencies Make Sense

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VMware partners with Solution Competencies are more profitable.  That is why earning Solution Competencies makes good business sense. VMware offers multiple Solution Competencies developed to clearly differentiate our partners’ expertise to customers and maximize the benefits of the VMware Partner Network.  Regardless of your company’s size, business model or market focus, Solution Competencies make it Read more...

Know More, Grow More: VMware Mobility Accreditation

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The newly released Gartner Magic Quadrant for Enterprise Mobility Management 2017 once again names VMware as the leader with the highest rating on both ability to execute and completeness of vision. The Enterprise Mobility Management (EMM) landscape has changed considerably over the past seven years.  Continued innovation in the space by a market leader is a Read more...