With the emergence of cloud service providers, your customer’s Lines of Businesses now have alternatives to IT. The rise of cloud computing has created IaaS, PaaS, and SaaS offerings allowing vendors to directly target your customer’s end users. A host of cloud services is available at the swipe of a credit card. The Lines of Business know what they are going to get, how much it’s going to cost, and when they are going to get it. And they no longer have to wait.
Your customers will soon realize, if they haven’t already, that IT’s role has radically evolved from being the sole provider of infrastructure and applications to one where it has to compete for the Businesses business. Today’s successful enterprise IT organization must demonstrate its value as a strategic partner to its business stakeholders, delivering IT services in an agile and cost-effective manner, while ensuring the company and its data remains compliant and secure. And it must be able to source and manage those services, whether from a private, public, or hybrid cloud.
This is where Cloud Management Platforms come in. They provide integrated products for the management of public, private and hybrid cloud environments. Most importantly, from a partner standpoint, they represent opportunity.
Recognize and Respond to Customer Challenges
The ability to recognize the cloud management challenges your customers are facing brings a unique opportunity for Partners.
VMware has worked with thousands of customers building and managing private and hybrid clouds and we have discovered that customers generally adopt a CMP to solve specific challenges in their cloud journey. As a VMware partner, you are able to offer solutions that address these use cases.
VMware’s Software-Defined Data Center (SDDC) architecture provides the ability to build, operate, and automate infrastructure and application delivery for both traditional and new applications types across private, public and hybrid infrastructures in just minutes. VMware’s Cloud Management Platform is based on this underlying architecture and offers the most complete solution, including Day 1 AND Day 2 management capabilities, automating everything in the SDDC and at scale.
So if your customers are looking to offer multi-cloud choice and fast public cloud-like experience, helping their business to build and deploy apps faster, while maintaining control and efficiency, offering VMware to your customers could be the answer.
Be sure to attend the July 27 vmLive: How to Tell the CMP story to your customer.
Also, learn more about the rapidly changing Cloud Management Platform (CMP) market with the recently released Market Guide for Cloud Management Platforms: Large, Emerging and Open-Source Software Vendors from Gartner to see which CMP is right for your customers.
Finally, to generate demand for VMware Cloud Management solutions, be sure to check out the new easy to customize Cloud Management campaigns on the Partner Demand Center.