Recent Posts

Reimagining Partnership with VMware Partner Connect

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VMware is excited to announce a transformation of our partner business, with the VMware Partner Connect program. Where VMware and our partners are today, and what our customers need to succeed, is very different from where we were 20 years ago. Traditional archetypes of how vendors have gone to market across Route-to-Market based programs no Read more...

Five Components for Successful Marketing in 2019

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Digital marketing, online presence, and brand reputation is everything in marketing today. Traditional online advertisements are either entirely ignored or go completely unseen. According to Statista, over a quarter of United States internet users have some type of ad-blocking software that automatically cancels this marketing tactic from even appearing on a webpage at all. By Read more...

VMware Announces EMPOWER 2019 Ambassadors

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EMPOWER is the only elite Technical and (NEW) Sales training program in 2019 available for partners. This year, VMware is announcing EMPOWER Ambassadors to share first-hand experiences from last year’s inaugural event. The event content is built from the same advanced curriculum delivered to VMware’s own internal technical and sales teams to ensure skill parity and Read more...

Your Partnership with VMware Matters

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Our 2019 Partner Relationship Survey is now open. Between February 6-22, you should have received a personalized email from your Geo Channel VP. We encourage you to take the time to participate – we are listening.  For example, feedback from last year’s survey has led to multiple program enhancements such as: Simplify the partner experience Read more...