Demand Generation

What’s New in Partner Demand Center in November?

It’s our marketing momentum season, and new Velocity Play campaigns have arrived in Partner Demand Center (PDC) just in time. The Built-In Distributed Firewall for vSphere Workloads, Modern Workloads (Introducing vSphere and vSAN), Automate Cloud Operations for the Tech Buyer and Economic Buyer campaigns are available to help your customers along their multi-cloud journey to build, automate, manage and secure traditional and next-gen applications. Read through the campaign guides to learn more about the details of each campaign and, when you’re ready, choose your campaign to get started.

In addition to our Velocity Play campaigns, we invite you to take a look at our two new Cloud Provider Go-to-Market kits, including several that are now available in multiple languages.

We’ve also made navigating through multiple campaigns much easier with the Partner Marketing Catalog where you can browse the catalog and see What’s New in PDC? to help you find the campaign that best fits your customers’ needs.

PDC Digital Strategy Webinar

Join us for our next webinar and learn how to build your digital marketing strategy with PDC. Discover how to leverage integrated campaigns and track results, all in one place. Register for the session for your region.

By the way, if you are in need of a refresher on web content syndication, check out our recent webinar and cheat sheet.

Get Rewarded with Partner Marketing Regional Incentives

Our Web Content Syndication Marketing Incentive is live! The first 50 partners in AMER and APJ to complete the following steps in PDC will win.

  1. Register to get started.
  2. Add one product or solution page to your website.
  3. Complete the Marketing Learning Path in Partner University.

VMware Explore Marketing Giveaway (EMEA Partners)

Our VMware Explore Marketing Giveaway for EMEA partners is live.

  1. Register to get started.
  2. Send a VMware Explore promotional email to 100 or more contacts.
  3. Complete the Marketing Learning Path in Partner University.

VMware Partner Demand Generation News

If you didn’t see the recent Partner Marketing Quarterly (PMQ), which features an integrated ABM partner marketing success story with our UK-based partner, LIMA, you can read a copy. We’ll also publish a new Inside Track in late November, but if you didn’t catch the August edition you can read more about new campaigns, the Marketing Learning Path and upcoming PDC webinars.

Stay Connected

Join the conversation on our partner social media channels: LinkedIn, TwitterFacebook, and VMwarePartnerTV on YouTube and tune into the Partnership Perspectives Podcast.

Ready to Get Started?

We make it easy for you to get started in PDC, where you can choose from campaigns, workshops, social media, and kits that help you accelerate, scale, and empower the hybrid workforce. If you are looking for a specific campaign or have any questions, please email or click the “Start a Live Chat” button within the platform.


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