Demand Generation

What’s New in Partner Demand Center for September 2022?

Drive Demand with Start-to-Finish Marketing Campaigns

VMware provides a diverse portfolio of technology solutions, tools and resources that provide our partners with opportunities to expand their existing market presence and grow their partner practice. The VMware Partner Marketing team provides our partners with marketing programs and content to build relationships, create demand and accelerate pipeline.

All VMware partners who are enrolled in the VMware Partner Connect program are invited to see what’s new in Partner Demand Center (PDC) this month. If you are not familiar with PDC, watch this short video to catch a glimpse of VMware’s channel marketing portal, offering a full range of demand-generation and lead-nurture services and designed to meet a broad range of partner needs.

You can also access PDC through Partner Connect by clicking on the marketing tab. Once in PDC, you can choose from the menu of customizable social and email campaigns, web banners and website content, event kits, resources in the content library, or easily generate reports using the analytics and lead-management tools.

New VMware Industry Solutions Partner Marketing Mini Campaigns

We’re excited to announce that six new partner demand generation mini campaigns—focused on Healthcare, Financial Services, Retail, Manufacturing, Education and Government—are now available in PDC.

Partner Demand Center - vertical mini campaigns - graphic - Partner News - VMware

These vertical demand generation campaigns provide partners with focused content and assets that target the specific needs of each industry to increase awareness and drive lead generation. Read on to learn about the benefits for each of the VMware industry solutions and choose the campaign that best meets your customers’ needs.


The Empower Your Connected Healthcare Workforce Campaign can help you increase awareness with prospects in the healthcare industry on how VMware solutions can transform the cost, quality and delivery of patient care.

  • Empower clinicians to take care of their patients everywhere
  • Protect sensitive healthcare data wherever it travels and is stored 
  • Accelerate innovation within the organization and across affiliates

Financial Services 

Launch the Accelerate Digital Strategies in Financial Services Campaign to drive demand for digital-first banking, improve efficiencies, deliver exceptional experiences and protect financial data.

  • Drive topline growth and efficiencies with Modern IT
  • Deliver exceptional customer and employee experiences
  • Protect data and brand reputation


The retail experience is evolving, and opportunity to gain market share is open to retail brands willing to rethink traditional approaches and infuse intelligence about customers, including their preferences and habits, while keeping costs down and customer information safe. The Empower Your Connected Retail Workforce Campaign helps retail organizations create breakthrough omni-channel customer experiences with VMware. 

  • Deliver exceptional omnichannel​ customer experiences
  • Empower and scale the retail workforce​
  • Modernize retail infrastructure and applications​
  • Protect retail data and consumer trust​


Transform relationships among customers, employees and business partners and support new ways of working and collaborating with a VMware digital foundation for manufacturing. Launch the Advance Digital Manufacturing with Modern IT Campaign to drive demand for VMware IT solutions to boost innovation, empower teams with mobile real-time apps and improve quality and throughput at scale on the manufacturing floor and across the globe.

  • Increase topline growth with Modern IT
  • Empower customers, employees and suppliers along the digital transformation journey
  • Defend against emerging threats and minimize risk


Get started with the Empower the Connected Campus Campaign to drive demand for the IT infrastructure needed to empower students and staff with secure, always-on access to apps and resources facilitating exceptional teaching and learning experiences.

  • Optimize connectivity for remote access and digital workspaces
  • Modernize applications for better, more connected experiences
  • Protect and secure administration, staff and student data to reduce risk


Evolve IT infrastructure by moving to a federally compliant multi-cloud environment that provides constituents and the workforce with modern digital services from any device. Get started with the Advance and Modernize Government IT Campaign to help IT teams expand digital government capabilities and deliver secure and flexible workspace solutions anywhere, anytime.

  • Expand digital government capabilities with modern IT
  • Deliver exceptional citizen and workforce experiences
  • Protect government data and citizen trust

Ready to Engage? 

To engage with Partner Demand Center more effectively:

  1. View the VMware Partner Marketing Catalog to easily find all Partner Demand Center resources. 
  2. Browse new campaigns or training webinars in the PDC guides section. 
  3. Read the this post for more on new campaigns and training webinars. 


2 comments have been added so far

  1. Thanks for this news. Cooperation will bring growth. The country is on a strong development path so activities like this are necessary.

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